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How To Talk To Anyone
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14.70 USD

How To Talk To Anyone

by Larry King
Paperback / softback
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Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, ...
Simple
Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.
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15.22 USD

Simple

by Irene Etzkorn, Alan Siegel
Paperback / softback
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This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure ...
Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health
This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the shocking , ugly or outside the norm . Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chavez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State's escalation of the visually horrific; and public health campaigns that use disturbing images to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.
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76.79 USD

Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health

by Isaac Nahon-Serfaty
Hardback
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Award winning scholar and author Klaus Krippendorff provides an introduction to content analysis as a research technique in the fourth edition of this highly anticipated text. Content Analysis: An Introduction to Its Methodology explores how meaningful data such as texts, images and voices should be viewed as content that is ...
Content Analysis: An Introduction to Its Methodology
Award winning scholar and author Klaus Krippendorff provides an introduction to content analysis as a research technique in the fourth edition of this highly anticipated text. Content Analysis: An Introduction to Its Methodology explores how meaningful data such as texts, images and voices should be viewed as content that is created and disseminated to be seen, read, interpreted, enacted and reflected upon according to the meanings that a particular population of people attaches to them. Organized into three parts, the text explores the conceptual and methodological aspects of content analysis and traces several paths through content analysis protocols.
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118.650000 USD

Content Analysis: An Introduction to Its Methodology

by Klaus Krippendorff
Paperback / softback
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How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years' research with Instagram users, Elisa Serafinelli explores how Instagram is changing people's visual experiences. Instagram ...
Digital Life on Instagram: New Social Communication of Photography
How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years' research with Instagram users, Elisa Serafinelli explores how Instagram is changing people's visual experiences. Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people's everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these exploiting the social dynamics of sharing that underlie the very logic of Instagram. This book addresses the issue of how mobile media and visual communication permeate people's daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion, the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.
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68.25 USD

Digital Life on Instagram: New Social Communication of Photography

by Elisa Serafinelli
Paperback / softback
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Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly ...
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
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179.16 USD

Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia

by Marianne Sison
Hardback
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In its 13th Edition, the iconic Oral Interpretation continues to prepare students to analyze and perform literature through an accessible, step-by-step process. New selections join classic favorites, and chapters devoted to specific genres-narrative, poetry, group performance, and more-explore the unique challenges of each form. Now tighter and more focused than ...
Oral Interpretation
In its 13th Edition, the iconic Oral Interpretation continues to prepare students to analyze and perform literature through an accessible, step-by-step process. New selections join classic favorites, and chapters devoted to specific genres-narrative, poetry, group performance, and more-explore the unique challenges of each form. Now tighter and more focused than its predecessors, this edition highlights movements in contemporary culture-especially the contributions of social media to current communication. New writings offer advice and strategies for maximizing body and voice in performance, and enhanced devices guide novices in performance preparation.
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255.94 USD

Oral Interpretation

by Benjamin Powell, Timothy Gura
Hardback
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Diagnosing and Treating Medicus Incomphensibilis is a book of case studies on revising medical writing into plain English. It is a companion to Plain English for Doctors and Other Medical Scientists (Oxford University Press, 2017). It gives more practice to help the reader master skills in plain English medical writing. ...
Diagnosing and Treating Medicus Incomprehensibilis: Case Studies in Revising Medical Writing
Diagnosing and Treating Medicus Incomphensibilis is a book of case studies on revising medical writing into plain English. It is a companion to Plain English for Doctors and Other Medical Scientists (Oxford University Press, 2017). It gives more practice to help the reader master skills in plain English medical writing. The 12 case studies are based on excerpts from articles published in leading medical journals. The excerpts cover a wide range of medical topics. Each case study looks at one excerpt, between 56 and 308 words long, that shows many classic symptoms of medicus incomprehensibilis - those overused writing habits that make medical writing hard to read. The case study asks questions, and gives short exercises, to guide the reader through the process of diagnosing the symptoms of medicus incomprehensibilis. The reader writes their prescription and revises to treat the symptoms. After each case study, the authors give their answers, prescription and revision. This book is intended for doctors and other medical scientists who write for medical journals, and anyone who aspires to do so. It is intended for writers at all levels, from veteran authors to students. It includes writers in related fields such as public health, pharmacology, nursing and life sciences. It is designed for self-study, seminar or classroom use.
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41.950000 USD

Diagnosing and Treating Medicus Incomprehensibilis: Case Studies in Revising Medical Writing

by Gertrude A. Daly, David T. Daly, Oscar Linares
Paperback / softback
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Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars- both national and international- have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues ...
Social Media: Culture and Identity
Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars- both national and international- have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues of gender, class, and race inequities along with social media's connections to women's health, cyberbullying, sexting, and transgender issues both in the United States and in some developing countries.
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51.10 USD

Social Media: Culture and Identity

Paperback / softback
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The Routledge Handbook of Communication and Bullying provides an essential and unique analysis of bullying and anti-bullying efforts from a communication-based perspective. Drawing on communication theory and compelling empirical research, this volume offers valuable international perspectives of this pervasive concern, examined within varied contexts. In addition to providing exemplary data-based ...
The Routledge Handbook of Communication and Bullying
The Routledge Handbook of Communication and Bullying provides an essential and unique analysis of bullying and anti-bullying efforts from a communication-based perspective. Drawing on communication theory and compelling empirical research, this volume offers valuable international perspectives of this pervasive concern, examined within varied contexts. In addition to providing exemplary data-based scholarship, the Handbook is comprised of first-hand accounts of those who have been bullied, adding an integral pragmatic and complementary dimension to the topic. This anthology serves as a useful resource for educators, administrators, managers, and other stakeholders who are challenged with this difficult social issue. Responding to the various charges emanating from the National Communication Association's (NCA) Anti-Bullying Project, this collection constitutes a valuable foundation from which to draw as conversations about bullying continue around the globe.
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298.60 USD

The Routledge Handbook of Communication and Bullying

Hardback
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Today we recognize that we have a different relationship to media technology-and to information more broadly-than we had even five years ago. We are connected to the news media, to our jobs, and to each other, 24 hours a day. But many people have found their mediated lives to be ...
Slow Media: Why Slow is Satisfying, Sustainable, and Smart
Today we recognize that we have a different relationship to media technology-and to information more broadly-than we had even five years ago. We are connected to the news media, to our jobs, and to each other, 24 hours a day. But many people have found their mediated lives to be too fast, too digital, too disposable, and too distracted. This group-which includes many technologists and young people-believes that current practices of digital media production and consumption are unsustainable, and works to promote alternate ways of living. Until recently, sustainable media practices have been mostly overlooked, or thought of as a counterculture. But, as Jennifer Rauch argues in this book, the concept of sustainable media has taken hold and continues to gain momentum. Slow media is not merely a lifestyle choice, she argues, but has potentially great implications for our communities and for the natural world. In eight chapters, Rauch offers a model of sustainable media that is slow, green, and mindful. She examines the principles of the Slow Food movement-humanism, localism, simplicity, self-reliance, and fairness-and applies them to the use and production of media. Challenging the perception that digital media is necessarily eco-friendly, she examines green media, which offers an alternative to a current commodities system that produces electronic waste and promotes consumption of nonrenewable resources. Lastly, she draws attention to mindfulness in media practice- < mindful emailing> or < contemplative computing>, for example-arguing that media has significant impacts on human health and psychological wellbeing. Slow Media will ultimately help readers understand the complex and surprising relationships between everyday media choices, human well-being, and the natural world. It has the potential to transform the way we produce and use media by nurturing a media ecosystem that is more satisfying for people, and more sustainable for the planet.
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36.700000 USD

Slow Media: Why Slow is Satisfying, Sustainable, and Smart

by Jennifer Rauch
Hardback
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What Movies Teach About Race: Exceptionalism, Erasure, & Entitlement reveals the way that media frames in entertainment content persuade audiences to see themselves and others through a prescriptive lens that favors whiteness. These media representations threaten democracy as conglomeration and convergence concentrate the media's global influence in the hands of ...
What Movies Teach about Race: Exceptionalism, Erasure, and Entitlement
What Movies Teach About Race: Exceptionalism, Erasure, & Entitlement reveals the way that media frames in entertainment content persuade audiences to see themselves and others through a prescriptive lens that favors whiteness. These media representations threaten democracy as conglomeration and convergence concentrate the media's global influence in the hands of a few corporations. By linking film's political economy with the movie content in the most influential films, this critical discourse study uncovers the socially-shared cognitive structures that the movie industry passes down from one generation to another. Roslyn M. Satchel encourages media literacy and proposes an entertainment media cascading network activation theory that uncovers racialized rhetoric in media content that cyclically begins in historic ideologies, influences elite discourse, embeds in media systems, produces media frames and representations, shapes public opinion, and then is recycled and perpetuated generationally.
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51.10 USD

What Movies Teach about Race: Exceptionalism, Erasure, and Entitlement

by Roslyn M. Satchel
Paperback / softback
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An essential companion to the bestselling textbook Multisensory Teaching of Basic Language Skills, this workbook gives current and future teachers the practice they need to use multisensory structured literacy approaches effectively with students who have dyslexia and other learning disabilities. Ideal for both pre-service teacher education courses and in-service professional ...
Multisensory Teaching of Basic Language Skills Activity Book
An essential companion to the bestselling textbook Multisensory Teaching of Basic Language Skills, this workbook gives current and future teachers the practice they need to use multisensory structured literacy approaches effectively with students who have dyslexia and other learning disabilities. Ideal for both pre-service teacher education courses and in-service professional development, this updated activity book aligns with the new fourth edition of the Multisensory Teaching textbook, so readers can easily use them in tandem. Students and professionals will get more than 100 easy-to-use activities that cover all the areas in the text, including * executive function * oral language * phonological awareness * letter recognition * syllable division * spelling * decoding * fluency * comprehension * composition * mathematics With this must-have activity book, today's educators will increase their knowledge of language structure and patterns, hone their instruction skills, and improve their students' academic outcomes.
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64.75 USD

Multisensory Teaching of Basic Language Skills Activity Book

by Judith R. Birsh, Suzanne Carreker
Paperback / softback
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This title centres around digital gender activism focusing on the implications that the phenomenon of online gender activism has for politics, society, culture and gender relations/dynamics. On December 16th, 2012, Jyoti Singh, a female psychotherapy student from New Delhi was raped by six men in a moving bus while making ...
Nirbhaya, New Media and Digital Gender Activism
This title centres around digital gender activism focusing on the implications that the phenomenon of online gender activism has for politics, society, culture and gender relations/dynamics. On December 16th, 2012, Jyoti Singh, a female psychotherapy student from New Delhi was raped by six men in a moving bus while making her way home with a male friend. After 13 days spent fighting for her life, Jyoti Singh passed away. Abiding by Indian laws, Joyti's actual name was never mentioned by the media and pseudonyms like `Nirbhaya' (Hindi for fearless) were most commonly used. The brutal attack instantly triggered domestic and global criticism and widespread protests across India over the high levels of violence against Indian women and children, making it one of the biggest gender movements that the country has witnessed. The Nirbhaya case thus became a turning point in the politics of gender justice in India. The Nationwide protests that followed the case also witnessed one of the first and most extensive uses of digital technologies for activism in India having far reaching changes in how gender activism is conducted. Keeping the Nibhaya case at its core, this book explores and attempts to understand experiences and social constructs and investigate the use of digital technologies and social media by civil society actors, activists and organisations specifically for gender activism in India.
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102.38 USD

Nirbhaya, New Media and Digital Gender Activism

by Adrija Dey
Hardback
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Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, ...
Rhetorical Theory and Praxis in the Business Communication Classroom
Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.
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54.59 USD

Rhetorical Theory and Praxis in the Business Communication Classroom

Paperback / softback
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Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen-everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors-whose business-focused approach to social problems is not merely additive ...
Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen-everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors-whose business-focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicaments, but also to enormous shifts in in public feelings and technological sensibilities. These predicaments and make social entrepreneurships urgently needed and remarkably complicated. But if social entrepreneurs deal with that complexity with a business-as-usual approach to making the world better-imitating, for example, corporate social responsibility initiatives by transnational companies-they will lose their vital distinctiveness and efficacy. Drawing on a transdisciplinary perspective, close rhetorical analysis, and qualitative interviews with social entrepreneurs, this book argues that one good way to keep social business disruptive is to rethink how organizations model their communication. Instead of assuming a conventional theory of communication, neatly organized around the relations of senders and receivers, social entrepreneurship should enact a performative model of communication in which messaging and action are affectively woven. This book offers suggestions for making this performative model sustainably disruptive in relation to questions that pester social entrepreneurs: how to tell the company story, how to raise awareness, how to address complex audiences, and how to solve problems.
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94.500000 USD

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

by Craig E. Mattson
Hardback
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This book critically reviews existing digital divide research and challenges its core thesis, which posits unequal Internet access as a newly formed source of social disadvantage. The author begins by introducing the building blocks of the information society theory. The book goes on to present a systematic overview of digital ...
Beyond the Digital Divide: Contextualizing the Information Society
This book critically reviews existing digital divide research and challenges its core thesis, which posits unequal Internet access as a newly formed source of social disadvantage. The author begins by introducing the building blocks of the information society theory. The book goes on to present a systematic overview of digital divide research - its development, arguments attesting to the social gravity of the digital divide, and current findings on the uneven diffusion and use of the Internet. It evaluates the validity of the theories and concepts associated with digital divide research. The author offers an overview and re-examination of six presumptions and biases found in the prevailing approach to the digital divide. Given that Internet use has, in certain contexts, become an absolute necessity, an alternative approach is proposed, recognizing the indispensability of Internet use as context dependent. The book concludes with a consideration of the implications that this new perspective has for the information society theory and policies as well as for the role of social science in the informatization process.
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99.750000 USD
Hardback
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Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace details how communicators harness the power of rhetoric to make decisions and communicate in unpredictable contexts. Grounded in a 16-month study in the emergency medical services (EMS) workplace, this text contributes to our theoretical, methodological, and practical understandings of ...
Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace
Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace details how communicators harness the power of rhetoric to make decisions and communicate in unpredictable contexts. Grounded in a 16-month study in the emergency medical services (EMS) workplace, this text contributes to our theoretical, methodological, and practical understandings of the situation-specific processes that communicators and researchers engage in to respond to the urgencies and constraints of high-stakes workplaces. This book presents these intricate processes and skills-learned and innate-that workplace communicators use to accomplish goal-directed activity, collaborate with other communicators, and complete and teach workplace writing.
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59.70 USD

Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace

by Elizabeth L. Angeli
Paperback / softback
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This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and ...
Analyzing Digital Discourse: New Insights and Future Directions
This innovative edited collection presents new insights into emerging debates around digital communication practices. It brings together research by leading international experts to examine methods and approaches, multimodality, face and identity, across five thematically organised sections. Its contributors revise current paradigms in view of past, present, and future research and analyse how users deploy the wealth of multimodal resources afforded by digital technologies to undertake tasks and to enact identity. In its concluding section it identifies the ideologies that underpin the construction of digital texts in the social world. This important contribution to digital discourse studies will have interdisciplinary appeal across the fields of linguistics, socio-linguistics, pragmatics, discourse analysis, gender studies, multimodality, media and communication studies.
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157.490000 USD

Analyzing Digital Discourse: New Insights and Future Directions

Hardback
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This book combines political theory with media and communications studies in order to formulate a theory of post-truth, concentrating on the latter's preconditions, context, and functions in today's societies. Contrary to the prevalent view of post-truth as primarily manipulative, it is argued that post-truth is, instead, a collusion in which ...
A Political Theory of Post-Truth
This book combines political theory with media and communications studies in order to formulate a theory of post-truth, concentrating on the latter's preconditions, context, and functions in today's societies. Contrary to the prevalent view of post-truth as primarily manipulative, it is argued that post-truth is, instead, a collusion in which audiences willingly engage with aspirational narratives co-created with the communicators. Meanwhile, the broader meta-framework for post-truth is provided by mediatisation-increasing subjection of a variety of social spheres to media logic and the primacy of media in everyday human activities. Ultimately, post-truth is governed by collective efforts to maximise the pleasure of encountering the world and attempts to set hegemonic benchmarks for such pleasure.
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73.490000 USD

A Political Theory of Post-Truth

by Ignas Kalpokas
Hardback
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This book analyses the practical, information-related dimensions of professional knowledge making and communication in extra-academic organisations. It treats the sites where research takes place and where knowledge is created outside academia in the light, among other things, of new digital resources. It provides valuable insight into the practices through which ...
Research Outside The Academy: Professional Knowledge-Making in the Digital Age
This book analyses the practical, information-related dimensions of professional knowledge making and communication in extra-academic organisations. It treats the sites where research takes place and where knowledge is created outside academia in the light, among other things, of new digital resources. It provides valuable insight into the practices through which extra-academic research data and results are produced and made available and the settings in which this takes place. With case studies of knowledge-making in government organizations and state research institutes, as well as in cultural and heritage institutions, this book broadens the perspective on knowledge sharing, communication and publication, and how knowing changes as a result of the professional knowledge-making practices in the digital age. Research outside the Academy is ideal for students at all levels looking for an introduction to the topic of research and knowledge-making in society. Moreover, researchers and professionals in the fields of library and information science and science and technology studies will find the book to be adding to previous understandings of scholarly documentation and communication.
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115.490000 USD

Research Outside The Academy: Professional Knowledge-Making in the Digital Age

Hardback
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The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals ...
Data-Driven Public Relations Research: 21st Century Practices and Applications
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including big data and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book's discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
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68.24 USD

Data-Driven Public Relations Research: 21st Century Practices and Applications

by Natalie Redcross, Jim Eggensperger
Paperback / softback
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Readings in Rhetorical Fieldwork compiles foundational articles highlighting the development of fieldwork in rhetorical criticism. Presenting a wide variety of approaches, the volume begins with a section establishing the starting points for the development of fieldwork in rhetorical criticism and then examines five topics: Space & Place; Public Memory; Publics ...
Readings in Rhetorical Fieldwork
Readings in Rhetorical Fieldwork compiles foundational articles highlighting the development of fieldwork in rhetorical criticism. Presenting a wide variety of approaches, the volume begins with a section establishing the starting points for the development of fieldwork in rhetorical criticism and then examines five topics: Space & Place; Public Memory; Publics and Counterpublics; Advocacy and Activism; and Science, Technology, and Medicine. Within these sections, readers evaluate a full spectrum of methods, from interviews, to oral histories, to participant observation. This volume is invaluable for advanced undergraduate and graduate students of rhetorical criticism, rhetorical fieldwork, and qualitative methods looking for a comprehensive overview of the development of rhetorical fieldwork.
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119.43 USD

Readings in Rhetorical Fieldwork

Paperback / softback
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The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals ...
Data-Driven Public Relations Research: 21st Century Practices and Applications
The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including big data and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book's discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.
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157.500000 USD
Hardback
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This volume presents the best scholarship from the 19th National Communication Association/American Forensic Association Conference on Argumentation, which took place July 30-August 2, 2015, at Cliff Lodge, Snowbird Resort, in Alta, Utah. The Alta Conference, first held in 1979, is the oldest conference in argumentation studies in the world and ...
Recovering Argument
This volume presents the best scholarship from the 19th National Communication Association/American Forensic Association Conference on Argumentation, which took place July 30-August 2, 2015, at Cliff Lodge, Snowbird Resort, in Alta, Utah. The Alta Conference, first held in 1979, is the oldest conference in argumentation studies in the world and biennially brings together a lively group of scholars, representing a variety of countries, with diverse perspectives on the theory and practice of argument. The essays in Recovering Argument invite reflection upon and reconsideration of argumentation's legacy, present status, and potential roles in social, cultural, and political life. Readers will encounter essays that treat the relationship between argumentation and memory, historical approaches to argumentation, the vitality of public and interpersonal argument, argument's role in leadership, discursive and presentational forms of argument, and the challenges of difference. Readers also will find these topics addressed from a variety of historical, social-scientific, and critical-interpretive perspectives.
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196.22 USD

Recovering Argument

Hardback
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Now in its 7th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. Thirty-eight contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge ...
Communication in History: Stone Age Symbols to Social Media
Now in its 7th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. Thirty-eight contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge and skill sets. From stone-age symbols and early writing to the Internet and social media, readers are introduced to an expansive, intellectually enlivening study of the relationship between human history and communication media.
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131.37 USD

Communication in History: Stone Age Symbols to Social Media

by Paul Heyer, Peter Urquhart, David Crowley
Paperback / softback
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This book explores the interdisciplinarity of semiotics and communication studies, comprising both theoretical explorations and semiotic applications to communication with theoretical bearings. These disciplines have generally been understood as mutually implicit, but there still are many unexplored research avenues in this area, particularly on a conceptual level. The book offers ...
Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality
This book explores the interdisciplinarity of semiotics and communication studies, comprising both theoretical explorations and semiotic applications to communication with theoretical bearings. These disciplines have generally been understood as mutually implicit, but there still are many unexplored research avenues in this area, particularly on a conceptual level. The book offers broad insights into the epistemological relations between semiotics and other approaches to communication from perspectives such as sociology, philosophy of language and communication theory. As such, it sheds light on the communication of knowledge. Semiotics is currently enjoying increasing popularity within the humanities and social sciences. Understood as relational logic (Charles Peirce) or hermeneutics (structuralism and poststructuralism), semiotics fundamentally implies certain positions with regard to communication. Because of the generality and conceptual vagueness of semiosis and communication, how one elucidates the other is still an underexplored theme. With some pioneering studies of this relation, the books examines various fields, such as language, code, learning, embodiment, political communication, media, cinema, cuisine, multimodality and intertextuality.
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115.490000 USD

Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality

Hardback
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This third edition of Miriam Meyerhoff's highly successful textbook provides a solid, up-to-date appreciation of the interdisciplinary nature of the field and covers foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range ...
Introducing Sociolinguistics
This third edition of Miriam Meyerhoff's highly successful textbook provides a solid, up-to-date appreciation of the interdisciplinary nature of the field and covers foundation issues, recent advances and current debates. It presents familiar or classic data in new ways, and supplements the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity. New features of the third edition: Every chapter has been revised and updated with current research in the field, including material on sexuality, polylanguaging and lifespan change; Additional Connections with theory and Facts: No, really? are included throughout; Data from sign languages, historical linguistics and Asia-Pacific sociolinguistics have been revised and expanded; A brand new companion website featuring more examples and exercises can be found at www.routledge.com/textbooks/meyerhoff. Chapters include exercises that enable readers to engage critically with the text, break-out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics. It can also be used in conjunction with The Routledge Sociolinguistics Reader, Doing Sociolinguistics and the online resources shared by all three books.
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187.69 USD

Introducing Sociolinguistics

by Miriam Meyerhoff
Hardback
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The European Right to be Forgotten: The First Amendment Enemy asserts that the right to be forgotten provision of the European General Data Protection Regulation threatens the free flow of information within a global society. In a thoughtful explanation of how the regulation functions as an enemy of the United ...
The European Right to Be Forgotten: The First Amendment Enemy
The European Right to be Forgotten: The First Amendment Enemy asserts that the right to be forgotten provision of the European General Data Protection Regulation threatens the free flow of information within a global society. In a thoughtful explanation of how the regulation functions as an enemy of the United States' First Amendment, the book addresses the marketplace of ideas, communication in democracy, the specter of government intervention, censorship, and the distortion of history in the Right to be Forgotten environment. While RTBF advocates point to the regulation as a privacy victory, the author explains how the erasure of data from search engine results foretells negative consequences for social, political, and economic environments. In a rallying cry to preserve freedom of information in the technology driven era, the author presents The Free Speech Manifesto for the Digital Age: Seven Tenets to Preserve Information Flow in Democracy. This book offers a unique communications-based perspective on the Right to be Forgotten and precisely documents why a corresponding regulation in the United States conflicts with constitutional protections.
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102.38 USD

The European Right to Be Forgotten: The First Amendment Enemy

by Kristie Byrum
Hardback
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