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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing ...
A Dictionary of Marketing
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
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15.46 USD

A Dictionary of Marketing

by Charles Doyle
Paperback
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Dictionary of Capital Market
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56.62 USD

Dictionary of Capital Market

by Deepak R. Raste
Hardback
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This best-selling Dictionary of Finance and Banking includes over 5,200 entries. The fifth edition has been fully revised and updated, and adds more than 150 new entries. These focus particularly upon recent terminology, institutions, and safety measures coined or introduced since the economic crash of 2008-9, including reactions to the ...
A Dictionary of Finance and Banking
This best-selling Dictionary of Finance and Banking includes over 5,200 entries. The fifth edition has been fully revised and updated, and adds more than 150 new entries. These focus particularly upon recent terminology, institutions, and safety measures coined or introduced since the economic crash of 2008-9, including reactions to the crisis such as the Asset Protection Scheme and the Financial Stability Oversight Council. The dictionary defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, and public and government finance. Now with expanded coverage of capital structure and corporate restructuring. Recommended up-to-date web links for many entries, accessed via the Dictionary of Finance and Banking website, provide valuable extra information. With clear and accessible definitions, this jargon-free dictionary is a companion volume to the other financial titles in this best-selling series, A Dictionary of Business and Management, A Dictionary of Accounting, and A Dictionary of Economics, and provides accurate and valuable information for students, practitioners, private investors, and readers of the financial pages alike.
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16.99 USD

A Dictionary of Finance and Banking

by Market House Books Limited
Paperback
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New Century's Dictionary of Public Finance
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46.01 USD

New Century's Dictionary of Public Finance

by New Century
Hardback
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New Century's Dictionary of International Trade & Business
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43.88 USD

New Century's Dictionary of International Trade & Business

Hardback
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A Pocket Dictionary of Economics and Commerce: Arabic-English
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6.53 USD

A Pocket Dictionary of Economics and Commerce: Arabic-English

by et al, A. S. Al-Khatib
Paperback
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Dictionary of Business Terms: Turkish-English/English-Turkish
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28.30 USD

Dictionary of Business Terms: Turkish-English/English-Turkish

by Ali Bayram, Birsen Cankaya
Paperback
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