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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing ...
A Dictionary of Marketing
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
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19.33 USD

A Dictionary of Marketing

by Charles Doyle
Paperback
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An authoritative and comprehensive dictionary containing clear, concise definitions of over 3,400 key economic terms, this A to Z covers all aspects of economics including economic theory, applied microeconomics and macroeconomics, labour economics, public economics and public finance, monetary economics, and environmental economics. There is strong coverage of international trade ...
A Dictionary of Economics
An authoritative and comprehensive dictionary containing clear, concise definitions of over 3,400 key economic terms, this A to Z covers all aspects of economics including economic theory, applied microeconomics and macroeconomics, labour economics, public economics and public finance, monetary economics, and environmental economics. There is strong coverage of international trade and many entries on economic organizations and institutions from around the world. Fully revised to keep up-to-date with this fast-moving field, this new edition expands the coverage to include terms relevant to the financial crisis, such as black swan, credit crunch, Northern Rock, and Iceland, making this dictionary the most up-to-date available. Entries are supplemented by entry-level web links, which are listed and regularly updated on a companion website, giving the reader the opportunity to explore further the areas covered in the dictionary. Useful appendices include a list of institutional acronyms and their affiliated websites, a list of Nobel prize-winners in economics, the Greek alphabet, and a list of relevant websites. As ideal for browsing as it is useful for quick reference, this dictionary remains an essential guide for students and teachers of economics, business, and finance, as well as for professional economists and anyone who has to deal with economic data.
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19.33 USD

A Dictionary of Economics

Paperback
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Dictionary of Marketing Terms
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17.43 USD

Dictionary of Marketing Terms

by Betsy-Ann Toffler, Jane Imber
Paperback
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Dictionary of Capital Market
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70.78 USD

Dictionary of Capital Market

by Deepak R. Raste
Hardback
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Dictionary of Real Estate Terms
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16.34 USD

Dictionary of Real Estate Terms

by Jack P. Friedman
Paperback
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This best-selling Dictionary of Finance and Banking includes over 5,200 entries. The fifth edition has been fully revised and updated, and adds more than 150 new entries. These focus particularly upon recent terminology, institutions, and safety measures coined or introduced since the economic crash of 2008-9, including reactions to the ...
A Dictionary of Finance and Banking
This best-selling Dictionary of Finance and Banking includes over 5,200 entries. The fifth edition has been fully revised and updated, and adds more than 150 new entries. These focus particularly upon recent terminology, institutions, and safety measures coined or introduced since the economic crash of 2008-9, including reactions to the crisis such as the Asset Protection Scheme and the Financial Stability Oversight Council. The dictionary defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, and public and government finance. Now with expanded coverage of capital structure and corporate restructuring. Recommended up-to-date web links for many entries, accessed via the Dictionary of Finance and Banking website, provide valuable extra information. With clear and accessible definitions, this jargon-free dictionary is a companion volume to the other financial titles in this best-selling series, A Dictionary of Business and Management, A Dictionary of Accounting, and A Dictionary of Economics, and provides accurate and valuable information for students, practitioners, private investors, and readers of the financial pages alike.
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21.24 USD

A Dictionary of Finance and Banking

by Market House Books Limited
Paperback
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A comprehensive and authoritative dictionary with over 5,100 entries. Over 200 new entries have been added to this edition and it has been fully updated to reflect recent developments in the industry, such as structured finance and the subprime lending crisis. Defines terms from all aspects of personal and international ...
A Dictionary of Finance and Banking
A comprehensive and authoritative dictionary with over 5,100 entries. Over 200 new entries have been added to this edition and it has been fully updated to reflect recent developments in the industry, such as structured finance and the subprime lending crisis. Defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, foreign exchanges, and public and government finance. Now with expanded coverage of central banking, monetary policy, and financial institutions. Feature entries have been included in this edition for the fuller explanation of topical and complex areas, e.g. Financial Times Share Indexes, and Bankruptcy Law. Recommended up-to-date web links for many entries, accessed via the Dictionary of Finance and Banking website, provide valuable extra information.With clear and accessible definitions, this jargon-free dictionary is a companion volume to the other financial titles in this best-selling series, A Dictionary of Business and Management, A Dictionary of Accounting, and A Dictionary of Economics, and provides accurate and valuable information for students, practitioners, private investors, and readers of the financial pages alike.
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19.60 USD

A Dictionary of Finance and Banking

Paperback
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New Century's Dictionary of International Trade & Business
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54.85 USD

New Century's Dictionary of International Trade & Business

Hardback
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New Century's Dictionary of Public Finance
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57.52 USD

New Century's Dictionary of Public Finance

by New Century
Hardback
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A Pocket Dictionary of Economics and Commerce: Arabic-English
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8.17 USD

A Pocket Dictionary of Economics and Commerce: Arabic-English

by et al, A. S. Al-Khatib
Paperback
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Dictionary of Business Terms: Turkish-English/English-Turkish
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35.38 USD

Dictionary of Business Terms: Turkish-English/English-Turkish

by Ali Bayram, Birsen Cankaya
Paperback
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