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Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring Leading Change, by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your ...
HBR's 10 Must Reads on Change Management (including featured article Leading Change, by John P. Kotter)
Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring Leading Change, by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: - Lead change through eight critical stages - Establish a sense of urgency - Overcome addiction to the status quo - Mobilize commitment - Silence naysayers - Minimize the pain of change - Concentrate resources - Motivate change when business is good This collection of best-selling articles includes: featured article Leading Change: Why Transformation Efforts Fail by John P. Kotter, Change Through Persuasion, Leading Change When Business Is Good: An Interview with Samuel J. Palmisano, Radical Change, the Quiet Way, Tipping Point Leadership, A Survival Guide for Leaders, The Real Reason People Won't Change, Cracking the Code of Change, The Hard Side of Change Management, and Why Change Programs Don't Produce Change.
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28.61 USD

HBR's 10 Must Reads on Change Management (including featured article Leading Change, by John P. Kotter)

by Renee a Mauborgne, W.Chan Kim, John P. Kotter, Harvard Business Review
Paperback / softback
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The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article How Will You Measure Your Life? by Clayton M. Christensen). We've combed through hundreds of Harvard Business Review articles to ...
HBR's 10 Must Reads on Managing Yourself (with bonus article How Will You Measure Your Life? by Clayton M. Christensen)
The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article How Will You Measure Your Life? by Clayton M. Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepest values Solicit candid feedback Replenish physical and mental energy Balance work, home, community, and self Spread positive energy throughout your organization Rebound from tough times Decrease distractibility and frenzy Delegate and develop employees' initiative This collection of best-selling articles includes: bonus article How Will You Measure Your Life? by Clayton M. Christensen, Managing Oneself, Management Time: Who's Got the Monkey? How Resilience Works, Manage Your Energy, Not Your Time, Overloaded Circuits: Why Smart People Underperform, Be a Better Leader, Have a Richer Life, Reclaim Your Job, Moments of Greatness: Entering the Fundamental State of Leadership, What to Ask the Person in the Mirror, and Primal Leadership: The Hidden Driver of Great Performance.
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28.61 USD

HBR's 10 Must Reads on Managing Yourself (with bonus article How Will You Measure Your Life? by Clayton M. Christensen)

by Daniel Goleman, Clayton M. Christensen, Peter F. Drucker
Paperback / softback
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Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring What Is Strategy? by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones ...
HBR's 10 Must Reads on Strategy (including featured article What Is Strategy? by Michael E. Porter)
Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring What Is Strategy? by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: * Distinguish your company from rivals * Clarify what your company will and won't do * Craft a vision for an uncertain future * Create blue oceans of uncontested market space * Use the Balanced Scorecard to measure your strategy * Capture your strategy in a memorable phrase * Make priorities explicit * Allocate resources early * Clarify decision rights for faster decision making This collection of best-selling articles includes: featured article What Is Strategy? by Michael E. Porter, The Five Competitive Forces That Shape Strategy, Building Your Company's Vision, Reinventing Your Business Model, Blue Ocean Strategy, The Secrets to Successful Strategy Execution, Using the Balanced Scorecard as a Strategic Management System, Transforming Corner-Office Strategy into Frontline Action, Turning Great Strategy into Great Performance, and Who Has the D? How Clear Decision Roles Enhance Organizational Performance.
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28.61 USD

HBR's 10 Must Reads on Strategy (including featured article What Is Strategy? by Michael E. Porter)

by Renee a Mauborgne, W.Chan Kim, Michael E. Porter, Harvard Business Review
Paperback / softback
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Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles (featuring What Makes an Effective Executive, by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help ...
HBR's 10 Must Reads on Leadership (with featured article What Makes an Effective Executive, by Peter F. Drucker)
Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles (featuring What Makes an Effective Executive, by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity This collection of best-selling articles includes: featured article What Makes an Effective Executive by Peter F. Drucker, What Makes a Leader? What Leaders Really Do, The Work of Leadership, Why Should Anyone Be Led by You? Crucibles of Leadership, Level 5 Leadership: The Triumph of Humility and Fierce Resolve, Seven Transformations of Leadership, Discovering Your Authentic Leadership, and In Praise of the Incomplete Leader.
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28.61 USD

HBR's 10 Must Reads on Leadership (with featured article What Makes an Effective Executive, by Peter F. Drucker)

by Bill George, Daniel Goleman, Peter Ferdinand Drucker, Harvard Business Review
Paperback / softback
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Managing people is fraught with challenges--even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles (featuring Leadership That Gets Results, by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ...
HBR's 10 Must Reads on Managing People (with featured article Leadership That Gets Results, by Daniel Goleman)
Managing people is fraught with challenges--even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles (featuring Leadership That Gets Results, by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing People will inspire you to: * Tailor your management styles to fit your people * Motivate with more responsibility, not more money * Support first-time managers * Build trust by soliciting input * Teach smart people how to learn from failure * Build high-performing teams * Manage your boss This collection of best-selling articles includes: featured article Leadership That Gets Results by Daniel Goleman, One More Time: How Do You Motivate Employees? The Set-Up-to-Fail Syndrome, Saving Your Rookie Managers from Themselves, What Great Managers Do, Fair Process: Managing in the Knowledge Economy, Teaching Smart People How to Learn, How (Un)ethical Are You? The Discipline of Teams, and Managing Your Boss.
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28.61 USD

HBR's 10 Must Reads on Managing People (with featured article Leadership That Gets Results, by Daniel Goleman)

by Renee a Mauborgne, W.Chan Kim, Jon R. Katzenbach, Daniel Goleman, Harvard Business Review
Paperback / softback
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NEW from the bestselling HBR's 10 Must Reads series. The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected ...
HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)
NEW from the bestselling HBR's 10 Must Reads series. The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact--no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: * Pitch your brilliant idea--successfully * Connect with your audience * Establish credibility * Inspire others to carry out your vision * Adapt to stakeholders' decision-making styles * Frame goals around common interests * Build consensus and win support Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
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28.61 USD

HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)

by Deborah Tannen, Nick Morgan, Professor Robert B. Cialdini, Harvard Business Review
Paperback / softback
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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most ...
HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs people need to get done * Get a bird's-eye view of your brand's strengths and weaknesses * Tap a market that's larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams
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28.61 USD

HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt)

by Fred Reichheld, Philip Kotler, Theordore Levitt, Clayton M. Christensen
Paperback / softback
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NEW from the bestselling HBR's 10 Must Reads series. Most teams underperform. Yours can beat the odds. If you read nothing else on building better teams, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help ...
HBR's 10 Must Reads on Teams (with featured article The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith)
NEW from the bestselling HBR's 10 Must Reads series. Most teams underperform. Yours can beat the odds. If you read nothing else on building better teams, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: * Boost team performance through mutual accountability * Motivate large, diverse groups to tackle complex projects * Increase your teams' emotional intelligence * Prevent decision deadlock * Extract results from a bunch of touchy superstars * Fight constructively with top-management colleagues Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing
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28.61 USD

HBR's 10 Must Reads on Teams (with featured article The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith)

by Lynda Gratton, Kathleen M Eisenhardt, Jon R. Katzenbach, Harvard Business Review
Paperback / softback
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NEW from the bestselling HBR's 10 Must Reads series. Learn why bad decisions happen to good managers--and how to make better ones. If you read nothing else on decision making, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most ...
HBR's 10 Must Reads on Making Smart Decisions (with featured article Before You Make That Big Decision... by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)
NEW from the bestselling HBR's 10 Must Reads series. Learn why bad decisions happen to good managers--and how to make better ones. If you read nothing else on decision making, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps. Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to: * Make bold decisions that challenge the status quo * Support your decisions with diverse data * Evaluate risks and benefits with equal rigor * Check for faulty cause-and-effect reasoning * Test your decisions with experiments * Foster and address constructive criticism * Defeat indecisiveness with clear accountability Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
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28.61 USD

HBR's 10 Must Reads on Making Smart Decisions (with featured article Before You Make That Big Decision... by Daniel Kahneman, Dan Lovallo, and Olivier Sibony)

by Ram Charan, Daniel Kahneman, Harvard Business Review
Paperback / softback
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NEW from the bestselling HBR's 10 Must Reads series. Join forces with others inside and outside your organization to solve your toughest problems. If you read nothing else on collaborating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the ...
HBR's 10 Must Reads on Collaboration (with featured article Social Intelligence and the Biology of Leadership, by Daniel Goleman and Richard Boyatzis)
NEW from the bestselling HBR's 10 Must Reads series. Join forces with others inside and outside your organization to solve your toughest problems. If you read nothing else on collaborating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations. Leading experts such as Daniel Goleman, Herminia Ibarra, and Morten Hansen provide the insights and advice you need to: * Forge strong relationships up, down, and across the organization * Build a collaborative culture * Bust silos * Harness informal knowledge sharing * Pick the right type of collaboration for your business * Manage conflict wisely * Know when not to collaborate Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
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28.61 USD

HBR's 10 Must Reads on Collaboration (with featured article Social Intelligence and the Biology of Leadership, by Daniel Goleman and Richard Boyatzis)

by Morten Hansen, Richard E. Boyatzis, Daniel Goleman
Paperback / softback
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NEW from the bestselling HBR's 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive ...
HBR's 10 Must Reads on Innovation (with featured article The Discipline of Innovation, by Peter F. Drucker)
NEW from the bestselling HBR's 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: * Decide which ideas are worth pursuing * Innovate through the front lines--not just from the top * Adapt innovations from the developing world to wealthier markets * Tweak new ventures along the way using discovery-driven planning * Tailor your efforts to meet customers' most pressing needs * Avoid classic pitfalls such as stifling innovation with rigid processes Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams
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28.61 USD

HBR's 10 Must Reads on Innovation (with featured article The Discipline of Innovation, by Peter F. Drucker)

by Vijay Govindarajan, Clayton M. Christensen, Peter F. Drucker
Paperback / softback
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Key techniques to help maximise the effectiveness of your next sales meeting. The Sales Excellence Pocketbook explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially, how to close successfully. Also gives tips and techniques on how to ...
The Sales Excellence Pocketbook
Key techniques to help maximise the effectiveness of your next sales meeting. The Sales Excellence Pocketbook explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially, how to close successfully. Also gives tips and techniques on how to prepare for the sales meeting and how to follow-up effectively. The Journal of International Selling and Sales Management said of the book: 'A very practical guide to adapting the sales approach to specific customer needs. This Pocketbook could be regularly used with advantage by anyone engaged in selling'.
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6.87 USD

The Sales Excellence Pocketbook

by Patrick Forsyth
Paperback / softback
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The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne ...
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one - Alignment, Renewal, and Red Ocean Traps - that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need-from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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36.62 USD

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by Renee a Mauborgne, W.Chan Kim
Hardback
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In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles by experts in the field. We've combed through hundreds of articles in the ...
HBR's 10 Must Reads on Emotional Intelligence (with featured article What Makes a Leader? by Daniel Goleman)(HBR's 10 Must Reads)
In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills--and your professional success. This book will inspire you to: * Monitor and channel your moods and emotions * Make smart, empathetic people decisions * Manage conflict and regulate emotions within your team * React to tough situations with resilience * Better understand your strengths, weaknesses, needs, values, and goals * Develop emotional agility This collection of articles includes: What Makes a Leader by Daniel Goleman, Primal Leadership: The Hidden Driver of Great Performance by Daniel Goleman, Richard Boyatzis, and Annie McKee, Why It's So Hard to Be Fair by Joel Brockner, Why Good Leaders Make Bad Decisions by Andrew Campbell, Jo Whitehead, and Sydney Finkelstein, Building the Emotional Intelligence of Groups by Vanessa Urch Druskat and Steve B. Wolff, The Price of Incivility: Lack of Respect Hurts Morale--and the Bottom Line by Christine Porath and Christine Pearson, How Resilience Works by Diane Coutu, Emotional Agility: How Effective Leaders Manage Their Negative Thoughts and Feelings by Susan David and Christina Congleton, Fear of Feedback by Jay M. Jackman and Myra H. Strober, and The Young and the Clueless by Kerry A. Bunker, Kathy E. Kram, and Sharon Ting.
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28.61 USD

HBR's 10 Must Reads on Emotional Intelligence (with featured article What Makes a Leader? by Daniel Goleman)(HBR's 10 Must Reads)

by Sydney Finkelstein, Annie McKee, Richard E. Boyatzis, Daniel Goleman
Paperback / softback
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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate ...
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
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31.47 USD

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

by Colin Barrow
Paperback / softback
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show ...
Guerrilla Marketing in 30 Days
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
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25.18 USD

Guerrilla Marketing in 30 Days

by Jay Levinson, Al Lautenslager
Paperback / softback
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by ...
Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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16.88 USD

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
Paperback / softback
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What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such ...
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost. Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
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24.32 USD

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig
Paperback / softback
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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying ...
We Are All Weird: The Rise of Tribes and the End of Normal
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
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16.59 USD

We Are All Weird: The Rise of Tribes and the End of Normal

by Seth Godin
Paperback / softback
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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, ...
This is Marketing: You Can't Be Seen Until You Learn To See
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way. - The Financial Times
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25.75 USD

This is Marketing: You Can't Be Seen Until You Learn To See

by Seth Godin
Paperback / softback
Book cover image
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you ...
Marketing For Dummies
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
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31.47 USD

Marketing For Dummies

by Craig Smith, Gregory Brooks, Ruth Mortimer
Paperback / softback
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Learn how to overcome procrastination and enjoy guilt-free play! One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 100,000 copies, has been translated into 11 languages, and is now revised and updated. Featuring a new introduction and a new section providing strategies to understand ...
Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Learn how to overcome procrastination and enjoy guilt-free play! One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 100,000 copies, has been translated into 11 languages, and is now revised and updated. Featuring a new introduction and a new section providing strategies to understand and deal with the role technology plays in procrastination today, THE NOW HABIT offers a comprehensive plan to help readers lower their stress and increase their time to enjoy guilt-free play. Dr. Fiore's techniques will help any busy person start tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism.
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18.31 USD

Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play

by Neil Fiore
Paperback / softback
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For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Stay on the cutting-edge with the gold standard text ...
Marketing Management with MyMarketingLab
For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with
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121.59 USD

Marketing Management with MyMarketingLab

by Kevin Lane Keller, Philip Kotler
Mixed media product
Book cover image
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop ...
Marketing Your Business: Make the Internet Work for You Get into Exports Learn about Products and Pricing
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions. Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.
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31.450000 USD

Marketing Your Business: Make the Internet Work for You Get into Exports Learn about Products and Pricing

by John Westwood
Paperback / softback
Book cover image
WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building ...
Bold: How to be Brave in Business and Win
WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
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31.76 USD

Bold: How to be Brave in Business and Win

by Andy Milligan, Shaun Smith
Paperback / softback
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The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power ...
Socialnomics: How Social Media Transforms the Way We Live and Do Business
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. * Lists the top ten easy opportunities that companies and organization miss when it comes to social media * Describes where social media should reside in an organization and the necessary building blocks for success * Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success * Shares proper training methods for your ENTIRE organization on social media; not just the chosen few * Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
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22.89 USD

Socialnomics: How Social Media Transforms the Way We Live and Do Business

by Erik Qualman
Paperback / softback
Book cover image
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation ...
The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
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25.75 USD

The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

by Sean Pillot de Chenecey
Paperback / softback
Book cover image
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts ...
Lovemarks: The Future Beyond Brands
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
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38.62 USD

Lovemarks: The Future Beyond Brands

by Kevin Roberts
Hardback
Book cover image
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and ...
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.
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34.34 USD

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Malcolm McDonald, Martin Newman
Paperback / softback
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