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Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake ...
Marketing Management in Turkey
Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy-namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.
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115.500000 USD

Marketing Management in Turkey

Hardback
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This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and ...
Marketing Wisdom
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
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78.740000 USD

Marketing Wisdom

Hardback
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The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative ...
Strategic Perspectives in Destination Marketing
The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
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225.750000 USD

Strategic Perspectives in Destination Marketing

Hardback
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Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing ...
Consumption, Psychology and Practice Theories: A Hermeneutic Perspective
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how-from choosing `flaw-free' fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media `voice'. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting-not only subsequent to but also within practices-this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons and space accessible to social analysis. Practices theory construes routine as minimally self-monitored, nonetheless considering it as being embodied narrative. In research output, such generic `storied' activity is seen as (in)formed, shaped from a shifting hierarchy of `horizons' or perspectives-from habituated to reflective-rather than a single seamless unfolding. Taking a communication practices route disentangles and avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not only with digital tracking expertise but also from an interpretive marketing viewpoint. Visiting a practice perspective's hermeneutic underwriting, spatio-temporal metaphorical concepts become available and appropriate to the analysis of communication as a process across disciplines. In repeated practices, `horizons of understanding' are solidified. Emphasising our understanding of a material environment as `equipment', practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research. Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline's investigative insight.
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196.22 USD

Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

by Tony Wilson
Hardback
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In the era of social connectedness, people are becoming increasingly enthusiastic about interacting, sharing, and collaborating through online collaborative media. However, conducting sentiment analysis on these platforms can be challenging, especially for business professionals who are using them to collect vital data. Sentiment Analysis and Knowledge Discovery in Contemporary Business ...
Sentiment Analysis and Knowledge Discovery in Contemporary Business
In the era of social connectedness, people are becoming increasingly enthusiastic about interacting, sharing, and collaborating through online collaborative media. However, conducting sentiment analysis on these platforms can be challenging, especially for business professionals who are using them to collect vital data. Sentiment Analysis and Knowledge Discovery in Contemporary Business is an essential reference source that discusses applications of sentiment analysis as well as data mining, machine learning algorithms, and big data streams in business environments. Featuring research on topics such as knowledge retrieval and knowledge updating, this book is ideally designed for business managers, academicians, business professionals, researchers, graduate-level students, and technology developers seeking current research on data collection and management to drive profit.
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225.750000 USD

Sentiment Analysis and Knowledge Discovery in Contemporary Business

Hardback
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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services ...
Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody Luxury . You need to look, speak, and move Luxury . The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer's decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer's motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.
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47.240000 USD

Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients

by Francis Srun
Paperback / softback
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This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding ...
Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
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178.490000 USD

Advances in Chinese Brand Management

Paperback / softback
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Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the ...
Innovation and Strategy
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive strategy.Product innovations play a central role in various strategic marketing contexts such as meeting consumers' needs and wants, responding to changes in consumers' preferences, shaping consumers' preferences, entering new markets, enhancing a firm's market position in presently served product-markets, differentiating the firm's product offerings from competitors' offerings, neutralizing the effects of competitors' actions, and preemption and deterrence of competitors. Against this backdrop, articles published in this volume focus on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. The substantive issues addressed in these articles include sources of innovation, customer involvement in innovation, innovations in a digital environment, innovations in an information rich environment, the role of market foresight and design orientation as organizational capabilities in new product development and new product performance, and the effects of market orientation, organizational culture, trust and commitment on business performance.
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133.00 USD

Innovation and Strategy

Hardback
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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of ...
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
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167.990000 USD

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Paperback / softback
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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation ...
Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
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167.990000 USD

Segmentation in Social Marketing: Process, Methods and Application

Paperback / softback
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This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in the development of national economies. However, the economic and social role of postal services has changed rapidly and fundamentally over ...
Competitiveness Creation and Maintenance in the Postal Services Industry: A Lithuanian Case Study
This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in the development of national economies. However, the economic and social role of postal services has changed rapidly and fundamentally over the last two decades. In most industrialized countries, paper-based communications are in serious decline, while the demand for parcel delivery services is rising steadily with the continuing development of e-commerce, just-in-time production techniques, and global supply chains. For the postal sector as a whole, the centre of gravity has shifted dramatically from letters and documents to parcels. The authors explain how the organizational paradigm has inexorably shifted from that of a national, government-owned postal administration providing the basic delivery services required by society, to a system of interdependent local and regional undertakings that both compete and cooperate with one another. The book argues that there are no indications that the postal sector has stopped changing, and that it seems most probable that the European Union's postal sector will look quite different in 2035 than it does today. In closing, the book explains how the shareholders of postal services companies have recently confirmed that the time has come to rethink the strategy of creating and maintaining competitiveness in the postal services industry.
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188.990000 USD

Competitiveness Creation and Maintenance in the Postal Services Industry: A Lithuanian Case Study

by Vaidas Gaidelys, Asta Daunoriene, Vilma Deltuvaite, Vaida Pilinkiene
Paperback / softback
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The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those ...
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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119.44 USD

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

Hardback
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Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in ...
Market Research Methods in the Sports Industry
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment - to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
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102.38 USD

Market Research Methods in the Sports Industry

by Jasenko Ljubica, Neven Seric
Hardback
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This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the ...
Artificial Intelligence for Fashion Industry in the Big Data Era
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application
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166.950000 USD

Artificial Intelligence for Fashion Industry in the Big Data Era

Hardback
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This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optimal plans and examples of their use. Next it develops methods for computing optimal search plans involving multiple ...
Optimal Search for Moving Targets
This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optimal plans and examples of their use. Next it develops methods for computing optimal search plans involving multiple targets and multiple searchers with realistic operational constraints on search movement. These results assume that the target does not react to the search. In the final chapter there is a brief overview of mostly military problems where the target tries to avoid being found as well as rescue or rendezvous problems where the target and the searcher cooperate. Larry Stone wrote his definitive book Theory of Optimal Search in 1975, dealing almost exclusively with the stationary target search problem. Since then the theory has advanced to encompass search for targets that move even as the search proceeds, and computers have developed sufficient capability to employ the improved theory. In this book, Stone joins Royset and Washburn to document and explain this expanded theory of search. The problem of how to search for moving targets arises every day in military, rescue, law enforcement, and border patrol operations.
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157.490000 USD

Optimal Search for Moving Targets

by Alan R Washburn, Johannes O. Royset, Lawrence D. Stone
Paperback
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The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into ...
Business Statistics for Competitive Advantage with Excel 2016: Basics, Model Building, Simulation and Cases
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers' assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response.
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125.990000 USD

Business Statistics for Competitive Advantage with Excel 2016: Basics, Model Building, Simulation and Cases

by Cynthia Fraser
Paperback / softback
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This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing ...
Green Fashion Retail
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
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167.990000 USD

Green Fashion Retail

Paperback / softback
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Advanced Methods for Modeling Markets
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262.490000 USD

Advanced Methods for Modeling Markets

Paperback / softback
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Chemicals for Mining & Oil Extraction Worldwide Report: Market, Financial & Industry Data
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498.750000 USD

Chemicals for Mining & Oil Extraction Worldwide Report: Market, Financial & Industry Data

by Editorial Markets Companies Worldwide
Paperback / softback
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Dimension Stone Mining & Quarrying Products: Product Revenues by Country
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93.980000 USD

Dimension Stone Mining & Quarrying Products: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Crushed & Broken Limestone Mining & Quarrying Products: Product Revenues by Country
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89.780000 USD

Crushed & Broken Limestone Mining & Quarrying Products: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Chemical & Fertilizer Minerals: Product Revenues by Country
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93.980000 USD

Chemical & Fertilizer Minerals: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Crushed & Broken Stone Products: Product Revenues by Country
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89.780000 USD

Crushed & Broken Stone Products: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Nonmetallic Minerals: Product Revenues by Country
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89.780000 USD

Nonmetallic Minerals: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Airport Information + Advertising Digital Display System Applications: Product Revenues by Country
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93.980000 USD

Airport Information + Advertising Digital Display System Applications: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Airport Information + Advertising Digital Display System Operators: Product Revenues by Country
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93.980000 USD

Airport Information + Advertising Digital Display System Operators: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Space Tourism Leisure Behavioral Economic Comsumption Model
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81.900000 USD

Space Tourism Leisure Behavioral Economic Comsumption Model

by Johnny Ch Lok
Paperback / softback
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Construction Sand & Gravel Products: Product Revenues by Country
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89.780000 USD

Construction Sand & Gravel Products: Product Revenues by Country

by Editorial Datagroup
Paperback / softback
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Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
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15.740000 USD

Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches

by Lisa Brandt
Paperback / softback
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Monthly Budget Planner: Motivational Quotes, 12 Months Personal Budget Planner Large Print 8.5 X 11 Monthly Money Planner, Budget Planner Organizer: Spending Tracker, Debt Repayment Plan, Bill Payment Tracker
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8.390000 USD

Monthly Budget Planner: Motivational Quotes, 12 Months Personal Budget Planner Large Print 8.5 X 11 Monthly Money Planner, Budget Planner Organizer: Spending Tracker, Debt Repayment Plan, Bill Payment Tracker

by Successlife Planner
Paperback / softback
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