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Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of ...
Social Media for Academics
Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. Inside you'll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including: The dark side of social media - from Trump to harassment Emerging forms of multimedia engagement - and how to use to your advantage Auditing your online identity - the why and how Taking time out - how to do a social media sabbatical. Visit Mark's blog for more insights and discussion on social media academic practice.
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35.700000 USD

Social Media for Academics

by Mark Carrigan
Paperback / softback
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Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more ...
Understanding Social Media
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
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36.750000 USD

Understanding Social Media

by Sam Hinton, Larissa Hjorth
Paperback / softback
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Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has ...
Instagram: Visual Social Media Cultures
Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.
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24.100000 USD

Instagram: Visual Social Media Cultures

by Crystal Abidin, Tim Highfield, Tama Leaver
Paperback / softback
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This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
Social Media
This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
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16.540000 USD

Social Media

by Nicholas Skytland
Paperback / softback
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Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and ...
Social Media Marketing For Dummies
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
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28.340000 USD

Social Media Marketing For Dummies

by Stephanie Diamond, Shiv Singh
Paperback / softback
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Understanding Social Media
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29.390000 USD

Understanding Social Media

by Pamela Dell
Hardback
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Addicted to Social Media
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32.500000 USD

Addicted to Social Media

by Carla Mooney
Hardback
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Social Media
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37.800000 USD

Social Media

by Elsner Nora
Paperback / softback
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My Social Media for Seniors Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems Tips and notes to help you along the way Learn how to get the most out of social media! ...
My Social Media for Seniors
My Social Media for Seniors Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems Tips and notes to help you along the way Learn how to get the most out of social media! We've identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with loved ones near and far. Our crystal-clear instructions respect your smarts but never assume you're an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use! * Learn the pros and cons of social media and how to use it safely * Find out what to share-and what not to share-on social media * Distinguish between fake news and real news online * Use social media to find friends, family, schoolmates, and co-workers * Keep in touch with friends and family on Facebook (R) * Save and share interesting images on Pinterest (TM) * Connect with people and businesses on LinkedIn (R) * Tweet and retweet on Twitter (TM) * Share photos on Instagram (TM) * Use Skype to participate in video chats with friends and family members
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31.490000 USD

My Social Media for Seniors

by Michael Miller
Paperback / softback
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Travel back in time to find out what life was like before social media. Historical photographs, helpful infographics, and a Blast from the Past special feature provide readers an engaging overview of ways people shared their interests, got news, and connected with friends.
What Did We Do? Before Social Media
Travel back in time to find out what life was like before social media. Historical photographs, helpful infographics, and a Blast from the Past special feature provide readers an engaging overview of ways people shared their interests, got news, and connected with friends.
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29.920000 USD

What Did We Do? Before Social Media

by Susan E Hamen
Hardback
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In the post-colonial era, tribal peoples are particularly vulnerable to new technologies and industrialization, which threaten their cultures, homelands and ways of living. However, there is a surprising exception to this trend in the form of social media. This book explores how tribal and indigenous peoples across the globe are ...
Virtual Tribe: Indigenous Identity in Social Media
In the post-colonial era, tribal peoples are particularly vulnerable to new technologies and industrialization, which threaten their cultures, homelands and ways of living. However, there is a surprising exception to this trend in the form of social media. This book explores how tribal and indigenous peoples across the globe are using social media such as Facebook, Instagram and WhatsApp in fresh and inventive ways unique to their values and lifestyles. These platforms help tribal peoples to communicate across boundaries and barriers as never before, and are helping to strengthen communal identity and development in the global age.
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36.750000 USD

Virtual Tribe: Indigenous Identity in Social Media

by Steven C. Dinero
Paperback / softback
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Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book ? Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look inside This Book Read ...
Social Media Marketing
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book ? Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH A MONEY BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It A Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Visit www.dma4u.co.uk/marketing-books For More Marketing Related Books
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17.670000 USD

Social Media Marketing

by Ehsan Zarei
Paperback / softback
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Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five ...
ACCELerate Your Social Media
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five key ACCELerators(t) for you to realise return on investment. These are underpinned by what he refers to as tactical engagement strategies which enable you to blend your social media with your all-important off-line networking. No hype. 100% reality. Read this book, apply what John shares with you, and you will ACCELerate(t) Your Social Media.
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29.74 USD

ACCELerate Your Social Media

by John Coupland
Paperback
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Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. ...
Social Media Marketing Book
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. You'll learn how these technologies work and how other people are using them, so you can determine which ones might work for marketing your business or organization. Ideal for marketing and PR professionals, web developers, entrepreneurs, and anyone interested in this new marketing arena, The Social Media Marketing Book helps you plan and execute strategies with actionable advice every step of the way. Learn the techniques necessary to measure results and track return on investment. This book will change you from a social media newbie into a knowledgeable and discriminating user. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations. Learn the history and culture of each social media type, including features, functionality, and protocols. Get non-technical explanations of the methods you need to engage each media type. Set specific goals for your campaigns and evaluate them according to key performance indicators. Choose the technologies and marketing tactics most relevant to your campaign goals. Understand social web jargon used by customers as well as marketers.
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20.990000 USD

Social Media Marketing Book

by Dan Zarrella
Paperback / softback
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Death and Social Media
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30.450000 USD

Death and Social Media

by Jacqui Brauman
Paperback / softback
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The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, ...
Securing Social Media
The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, research reports, meeting papers, journal articles and more. This is one of those documents.
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16.540000 USD

Securing Social Media

by Kevin D. Jones
Paperback / softback
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With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the ...
The Social Media Reader
With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.
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29.400000 USD

The Social Media Reader

Paperback / softback
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Documentary Resistance: Social Change and Participatory Media offers a new approach to understanding the networked capacity of documentary media to create public commons areas, crafting connections between unlikely interlocutors. In this process communities invest in the exchange of documentary moving image discourse around politics and social change. This book advances ...
Documentary Resistance: Social Change and Participatory Media
Documentary Resistance: Social Change and Participatory Media offers a new approach to understanding the networked capacity of documentary media to create public commons areas, crafting connections between unlikely interlocutors. In this process communities invest in the exchange of documentary moving image discourse around politics and social change. This book advances a new argument suggesting that documentary's capacity for social change is found in its ability to establish forms of collective identification and political agency capable of producing and sustaining activist media cultures. It advances the creation of a conceptual, theoretical, and historical space in which documentary and social change can be examined, drawing upon research in cinema, media, and communication studies as well as cultural theory to explore how political ideas move into participatory action. This book takes a distinctive approach, understanding how struggles for social justice are located, reflected, and represented on the documentary screen, but also in pre- and post-production processes. To address this living history, this project includes over sixty unpublished field interviews with documentary filmmakers, critics, funders, activists, and distributors.
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37.18 USD

Documentary Resistance: Social Change and Participatory Media

by Angela J. Aguayo
Paperback / softback
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Should you respond to friend requests from service users? How can you be sure that your own online profile is secure? Do service users understand the global and permanent nature of social media posts? Mapped against UK regulatory bodies' standards this book responds to new complex issues raised by social ...
Social Media in Social Work Practice
Should you respond to friend requests from service users? How can you be sure that your own online profile is secure? Do service users understand the global and permanent nature of social media posts? Mapped against UK regulatory bodies' standards this book responds to new complex issues raised by social media. Joanne Westwood draws on evidence and contemporary examples from practice to contextualise developments in social media and outline how this has shaped social work practice in recent years. She unpicks the potential pitfalls and opportunities social media presents for individual practice, organisations and service users. After using the case study questions, quizzes and reflective activities you will be able to confidently apply your knowledge of the 4 key issues: * privacy * confidentiality * regulation * professional ethics and values
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37.800000 USD

Social Media in Social Work Practice

by Joanne Westwood
Paperback / softback
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The Social Media
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35.700000 USD

The Social Media

by Imhof Ramona Marina
Paperback / softback
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The Social Media Why
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17.800000 USD

The Social Media Why

by Crystal Washington
Paperback / softback
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Social Media Judo
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20.950000 USD

Social Media Judo

by Nick White, Professor Geoff Nelson, Chris Aarons
Paperback / softback
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Social Media Marketing
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14.600000 USD

Social Media Marketing

by Stefan Wahle
Paperback / softback
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Likewar: The Weaponization of Social Media
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16.790000 USD

Likewar: The Weaponization of Social Media

by Emerson T Brooking, P W Singer
Paperback / softback
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Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align ...
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.
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41.950000 USD

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

by Julie Atherton
Paperback / softback
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Why do Americans have such animosity for people who identify with the opposing political party? Jaime E. Settle argues that in the context of increasing partisan polarization among American political elites, the way we communicate on Facebook uniquely facilitates psychological polarization among the American public. Frenemies introduces the END Framework ...
Frenemies: How Social Media Polarizes America
Why do Americans have such animosity for people who identify with the opposing political party? Jaime E. Settle argues that in the context of increasing partisan polarization among American political elites, the way we communicate on Facebook uniquely facilitates psychological polarization among the American public. Frenemies introduces the END Framework of social media interaction. END refers to a subset of content that circulates in a social media ecosystem: a personalized, quantified blend of politically informative 'expression', 'news', and 'discussion' seamlessly interwoven into a wider variety of socially informative content. Scrolling through the News Feed triggers a cascade of processes that result in negative attitudes about those who disagree with us politically. The inherent features of Facebook, paired with the norms of how people use the site, heighten awareness of political identity, bias the inferences people make about others' political views, and foster stereotyped evaluations of the political out-group.
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33.590000 USD

Frenemies: How Social Media Polarizes America

by Jaime E. Settle
Paperback / softback
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