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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media ...
Social Media Marketing
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
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82.950000 USD

Social Media Marketing

by Tracy L. Tuten, Michael R Solomon
Paperback
Book cover image
This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
Social Media
This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
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16.540000 USD

Social Media

by Nicholas Skytland
Paperback / softback
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This book offers a critical road map for understanding and researching social innovation media --initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, ...
Using Media for Social Innovation
This book offers a critical road map for understanding and researching social innovation media --initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.
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39.900000 USD

Using Media for Social Innovation

by Aneta Podkalicka, Ellie Rennie
Paperback
Book cover image
Social Media
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13.57 USD

Social Media

by Cara Acred
Paperback
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Social Media
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76.650000 USD

Social Media

by Aisha Rahman
Paperback / softback
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Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you ...
Get Social: Social Media Strategy and Tactics for Leaders
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
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25.58 USD

Get Social: Social Media Strategy and Tactics for Leaders

by Michelle Carvill
Paperback
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Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an ...
Searchable Talk: Hashtags and Social Media Metadiscourse
Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.
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42.64 USD

Searchable Talk: Hashtags and Social Media Metadiscourse

by Michele Zappavigna
Paperback
Book cover image
Social Media
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12.500000 USD

Social Media

by Michaela Dengl
Paperback / softback
Book cover image
Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an ...
Searchable Talk: Hashtags and Social Media Metadiscourse
Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.
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107.050000 USD

Searchable Talk: Hashtags and Social Media Metadiscourse

by Michele Zappavigna
Hardback
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Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated ...
Media and Social Life
Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.
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47.200000 USD

Media and Social Life

Paperback
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The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be ...
Social Media Marketing: Theories and Applications
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
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152.250000 USD

Social Media Marketing: Theories and Applications

by Stephan Dahl
Hardback
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Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated ...
Media and Social Life
Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.
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173.250000 USD

Media and Social Life

Hardback
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Social Media - Socially Mediocre: Poems about the Effects of Social Media
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8.400000 USD

Social Media - Socially Mediocre: Poems about the Effects of Social Media

by Mr Misael Trujillo Suarez
Paperback
Book cover image
Social Media
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37.800000 USD

Social Media

by Elsner Nora
Paperback / softback
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Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. ...
Social Media Marketing Book
Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services - social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. You'll learn how these technologies work and how other people are using them, so you can determine which ones might work for marketing your business or organization. Ideal for marketing and PR professionals, web developers, entrepreneurs, and anyone interested in this new marketing arena, The Social Media Marketing Book helps you plan and execute strategies with actionable advice every step of the way. Learn the techniques necessary to measure results and track return on investment. This book will change you from a social media newbie into a knowledgeable and discriminating user. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations. Learn the history and culture of each social media type, including features, functionality, and protocols. Get non-technical explanations of the methods you need to engage each media type. Set specific goals for your campaigns and evaluate them according to key performance indicators. Choose the technologies and marketing tactics most relevant to your campaign goals. Understand social web jargon used by customers as well as marketers.
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20.990000 USD

Social Media Marketing Book

by Dan Zarrella
Paperback
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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of ...
The Social Media Industries
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: * Business models found among the social media industries and social media as a form of marketing. * Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. * Discussions of ethics and privacy as applied to the area of social media. * An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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147.000000 USD

The Social Media Industries

Hardback
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Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book ...
Social Media for Academics
Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium. You'll find advice on: Using social media to publicise your work Potential pitfalls and how to avoid them The evolving role of social media in higher education Defining digital scholarship Managing your identity online Finding time for social media Near-future trends in academia. Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/
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116.550000 USD

Social Media for Academics

by Mark Carrigan
Hardback
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Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and ...
Social Media: Enduring Principles
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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44.35 USD

Social Media: Enduring Principles

by Ashlee Humphreys
Paperback
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The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, ...
Securing Social Media
The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, research reports, meeting papers, journal articles and more. This is one of those documents.
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16.540000 USD

Securing Social Media

by Kevin D. Jones
Paperback / softback
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This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting ...
Media and Social Justice
This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting policies that advance democratic media; regional and local media justice projects; explorations of the challenges the era of participatory media pose to public media; youth and minority media projects and activism; ethical dilemmas posed by attempts to democratize access to media tools; the continued marginalization of feminist perspectives in international policy venues; software freedom and intellectual property rights; video activism in both historical and contemporary contexts; internet strategies for defending dissenting voices; and five accounts by prominent scholar/activists of their lifelong struggles for media justice.
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33.600000 USD

Media and Social Justice

Paperback
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The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in ...
The Social Media Handbook
The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics-including community, gender, fandom, disability, and journalism-are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft
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173.250000 USD

The Social Media Handbook

Hardback
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Social Media Made Easy is the essential guide for all those who want to make sense of the plethora of social networking opportunities out there, whether for pleasure or business - covering Facebook, Twitter, MySpace, Tumblr, Pinterest, GooglePlus, blogging, photo sharing and much more, you'll be connected, tuned in, followed ...
Social Media Made Easy
Social Media Made Easy is the essential guide for all those who want to make sense of the plethora of social networking opportunities out there, whether for pleasure or business - covering Facebook, Twitter, MySpace, Tumblr, Pinterest, GooglePlus, blogging, photo sharing and much more, you'll be connected, tuned in, followed and 'friended' in no time.
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17.05 USD

Social Media Made Easy

by Roger Laing
Paperback
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Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a ...
Understanding Social Media
Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.
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44.35 USD

Understanding Social Media

by Sam Hinton, Larissa Hjorth
Paperback
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Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book * Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more * Analyze and extract actionable insights from your social data using various Python tools * ...
Python Social Media Analytics
Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book * Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more * Analyze and extract actionable insights from your social data using various Python tools * A highly practical guide to conducting efficient social media analytics at scale Who This Book Is For If you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process. What you will learn * Understand the basics of social media mining * Use PyMongo to clean, store, and access data in MongoDB * Understand user reactions and emotion detection on Facebook * Perform Twitter sentiment analysis and entity recognition using Python * Analyze video and campaign performance on YouTube * Mine popular trends on GitHub and predict the next big technology * Extract conversational topics on public internet forums * Analyze user interests on Pinterest * Perform large-scale social media analytics on the cloud In Detail Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics and show you why it is important. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. You will also perform web scraping and visualize data using various tools such as plotly and matplotlib. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark.
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52.490000 USD

Python Social Media Analytics

by Siddhartha Chatterjee
Paperback
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'Those who have already rejected Christianity are highly unlikely to be reached by traditional church. But the sceptical, the antagonistic, the antireligious, may spend the UK average of 20 hours on the internet each week. This presents an amazing opportunity for those who know how to use it wisely.' Combining ...
Church Online: Social Media
'Those who have already rejected Christianity are highly unlikely to be reached by traditional church. But the sceptical, the antagonistic, the antireligious, may spend the UK average of 20 hours on the internet each week. This presents an amazing opportunity for those who know how to use it wisely.' Combining missional vision with practical advice, this resource gives you the tools and checklists to consider your approach to social media as a church. Ideal for church teams who want to reach their communities effectively, and a perfect gift for church leaders and volunteers who are short on time but need fast relevant advice. Whether you're looking for a crash course, a brief refresher or a reference toolkit, you'll find what you need. Advice you can read and apply, from people you can trust. 'Balanced, supportive, encouraging, practical, with an emphasis on the online/offline mix. A total thumbs up!' Dr Bex Lewis, Senior Lecturer in Digital Marketing, Manchester Metropolitan University and author of Raising Children in a Digital Age 'The question is Can your church afford not to have a decent website and a social media presence? The answer is that it's a no-brainer. Want to know how and to think through the issues? These booklets are a great resource to help you take the first steps. Highly recommended and essential reading.' Pete Broadbent, Bishop of Willesden and Deputy Bishop of London Websites and social media can be so intimidating. So much so that churches might not know where to begin. But to be effective communicators in today's world, churches need an online presence. Just as shoppers browse before they buy, people explore the online presence of a church before they put a foot in the door. These straightforward guides are written for beginners and those more experienced, making it easy to take the first vital steps into the digital realm. Catherine Butcher Head of Communications for HOPE, and author of The Servant Queen and the King She Serves
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6.81 USD

Church Online: Social Media

by Laura Treneer
Paperback
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This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting ...
Media and Social Justice
This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting policies that advance democratic media; regional and local media justice projects; explorations of the challenges the era of participatory media pose to public media; youth and minority media projects and activism; ethical dilemmas posed by attempts to democratize access to media tools; the continued marginalization of feminist perspectives in international policy venues; software freedom and intellectual property rights; video activism in both historical and contemporary contexts; internet strategies for defending dissenting voices; and five accounts by prominent scholar/activists of their lifelong struggles for media justice.
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146.990000 USD

Media and Social Justice

Hardback
Book cover image
With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the ...
The Social Media Reader
With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.
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93.450000 USD

The Social Media Reader

Hardback
Book cover image
This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting ...
Media and Social Justice
This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting policies that advance democratic media; regional and local media justice projects; explorations of the challenges the era of participatory media pose to public media; youth and minority media projects and activism; ethical dilemmas posed by attempts to democratize access to media tools; the continued marginalization of feminist perspectives in international policy venues; software freedom and intellectual property rights; video activism in both historical and contemporary contexts; internet strategies for defending dissenting voices; and five accounts by prominent scholar/activists of their lifelong struggles for media justice.
https://magrudy-assets.storage.googleapis.com/9781137331441.jpg
57.740000 USD

Media and Social Justice

Paperback
Book cover image
With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the ...
The Social Media Reader
With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.
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27.300000 USD

The Social Media Reader

Paperback
Book cover image
The Weekly Social Media Marketing Planner
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15.740000 USD

The Weekly Social Media Marketing Planner

by Devon R Browning
Paperback
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