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Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book * Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more * Analyze and extract actionable insights from your social data using various Python tools * ...
Python Social Media Analytics
Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book * Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more * Analyze and extract actionable insights from your social data using various Python tools * A highly practical guide to conducting efficient social media analytics at scale Who This Book Is For If you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process. What you will learn * Understand the basics of social media mining * Use PyMongo to clean, store, and access data in MongoDB * Understand user reactions and emotion detection on Facebook * Perform Twitter sentiment analysis and entity recognition using Python * Analyze video and campaign performance on YouTube * Mine popular trends on GitHub and predict the next big technology * Extract conversational topics on public internet forums * Analyze user interests on Pinterest * Perform large-scale social media analytics on the cloud In Detail Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics and show you why it is important. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. You will also perform web scraping and visualize data using various tools such as plotly and matplotlib. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark.
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49.990000 USD

Python Social Media Analytics

by Siddhartha Chatterjee
Paperback
Book cover image
This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
Social Media
This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
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15.750000 USD

Social Media

by Nicholas Skytland
Paperback / softback
Book cover image
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More! My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it ...
My Social Media for Seniors
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More! My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instruction on how to use the most popular social media-- Facebook, LinkedIn, Pinterest, and Twitter. It also covers other social media, including online message boards and group video chat services such as Skype and Google Hangouts. In addition, the book offers strategies for using social media to find old friends and colleagues, as well as how to use social media safely and securely. Here are a few things you will learn: * What Social Media is and why we use it * What to share and what not to share on Social Media * Using Social Media safely and privately * Comparing the most popular Social Media * Keeping in touch with friends and family on Facebook * Sharing pictures and videos on Facebook * Discovering interesting groups on Facebook * Configuring Facebook's privacy settings * Pinning and repinning on Pinterest * Finding other users and boards to follow on Pinterest * Fine-tuning your professional profile on LinkedIn * Connecting with people and businesses on LinkedIn * Tweeting and retweeting on Twitter * Sharing photos with instagram * Getting social on special interest message boards * Playing social games * Getting social with video chats * Using Social Media to find old friends * Using Social Media on your smartphone or tablet * Exploring other social media
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26.990000 USD
Paperback
Book cover image
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media ...
Social Media and Crisis Communication
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
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140.000000 USD

Social Media and Crisis Communication

Hardback
Book cover image
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media ...
Social Media and Crisis Communication
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
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49.950000 USD

Social Media and Crisis Communication

Paperback
Book cover image
Social Media
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14.07 USD

Social Media

by Cara Acred
Paperback
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Snapchat for Dummies: The Complete Guide to Understanding Snapchat: (Social Media Guides for Adults)
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7.990000 USD

Snapchat for Dummies: The Complete Guide to Understanding Snapchat: (Social Media Guides for Adults)

by Social Media Mastery
Paperback
Book cover image
Social Media
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10.53 USD

Social Media

by Acred Cara
Paperback
Book cover image
Social Media
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73.000000 USD

Social Media

by Aisha Rahman
Paperback / softback
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Timely new chapters on China and the 'sharing economy' of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world. -Vincent Mosco, Queen's University, Ontario With social media changing how we ...
Social Media: A Critical Introduction
Timely new chapters on China and the 'sharing economy' of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world. -Vincent Mosco, Queen's University, Ontario With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This Second Edition: * Lays bare the structures and power relations at the heart of our media landscape * Explores the sharing economy of Uber and Airbnb in a brand new chapter * Takes us into the politics and economy of social media in China * Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
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49.53 USD

Social Media: A Critical Introduction

by Christian Fuchs
Paperback
Book cover image
Timely new chapters on China and the 'sharing economy' of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world. -Vincent Mosco, Queen's University, Ontario With social media changing how we ...
Social Media: A Critical Introduction
Timely new chapters on China and the 'sharing economy' of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world. -Vincent Mosco, Queen's University, Ontario With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This Second Edition: * Lays bare the structures and power relations at the heart of our media landscape * Explores the sharing economy of Uber and Airbnb in a brand new chapter * Takes us into the politics and economy of social media in China * Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
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150.42 USD

Social Media: A Critical Introduction

by Christian Fuchs
Hardback
Book cover image
Social Media Marketing
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13.470000 USD

Social Media Marketing

by K L Hammond
Paperback / softback
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Using Social Media to Build Communities: A LITA Guide is a community building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, Using Social Media to Build Communities: A LITA Guide can serve as the go-to resource for ...
Using Social Media to Build Library Communities
Using Social Media to Build Communities: A LITA Guide is a community building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, Using Social Media to Build Communities: A LITA Guide can serve as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. The first part of the book features a suite of case studies demonstrating real-world community building practices in a variety of library settings. The second part focuses on the methods for building communities of fellow practitioners. The third part highlights the capacity for social media to effect social good and social justice. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for building communities at their own libraries. Using Social Media to Build Communities: A LITA Guide demonstrates that an energetic and committed community exists to help and guide fellow community builders. Use this book to guide your own social media practice towards community building.
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45.000000 USD

Using Social Media to Build Library Communities

Paperback
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Super Social Media and Awesome Online Safety uncovers the code behind the social media networks that connect people around the world. Readers learn how the networks are built and are encouraged to think about how to participate in them safely and responsibly. Features give practical activities for readers to try. ...
Super Social Media and Awesome Online Safety
Super Social Media and Awesome Online Safety uncovers the code behind the social media networks that connect people around the world. Readers learn how the networks are built and are encouraged to think about how to participate in them safely and responsibly. Features give practical activities for readers to try. These 'try at home' examples help reinforce learning and are not linked to specific software or operating systems. Real-world anecdotes from the world of information technology look at the forerunners of digital technology that have paved the way for scientists today. Provides support to many teachers who are not subject specialists in this area and who can use this book for ideas, inspiration and materials. The book doesn't rely on a particular software/OS. Other titles in the Get Ahead in Computing series: Amazing Applications & Perfect Programs; Awesome Algorithms & Creative Coding; Computing and Coding in the Real World; Great Games and Amazing Animation; The Science of Computers; Web Page Design
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19.33 USD

Super Social Media and Awesome Online Safety

by Clive Gifford
Hardback
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Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars- both national and international- have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues ...
Social Media: Culture and Identity
Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars- both national and international- have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues of gender, class, and race inequities along with social media's connections to women's health, cyberbullying, sexting, and transgender issues both in the United States and in some developing countries.
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97.24 USD

Social Media: Culture and Identity

Hardback
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This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and `international English' play out in the ...
Trans-National English in Social Media Communities
This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and `international English' play out in the practices of everyday life in different non-English-speaking countries. The author concludes that the root of the distinctive practices in the two communities studied is the disparity between their language ideologies. She argues that community participants draw on their respective national language ideologies, which have developed over centuries, but also reach beyond any static forms of those ideologies to negotiate, contest, and re-evaluate them. This book will be of interest to linguists and other social scientists interested in social media, youth language and the real-world linguistic consequences of globalization.
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99.990000 USD

Trans-National English in Social Media Communities

by Jennifer Dailey-O'Cain
Hardback
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There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society's advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking ...
Social Media Performance Evaluation and Success Measurements
There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society's advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.
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185.000000 USD

Social Media Performance Evaluation and Success Measurements

Hardback
Book cover image
Social Media
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36.000000 USD

Social Media

by Elsner Nora
Paperback / softback
Book cover image
Social Media
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11.900000 USD

Social Media

by Michaela Dengl
Paperback / softback
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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of ...
The Social Media Industries
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: * Business models found among the social media industries and social media as a form of marketing. * Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. * Discussions of ethics and privacy as applied to the area of social media. * An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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130.000000 USD

The Social Media Industries

Hardback
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Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated ...
Media and Social Life
Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.
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158.000000 USD

Media and Social Life

Hardback
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This book addresses the challenges of social network and social media analysis in terms of prediction and inference. The chapters collected here tackle these issues by proposing new analysis methods and by examining mining methods for the vast amount of social content produced. Social Networks (SNs) have become an integral ...
Prediction and Inference from Social Networks and Social Media
This book addresses the challenges of social network and social media analysis in terms of prediction and inference. The chapters collected here tackle these issues by proposing new analysis methods and by examining mining methods for the vast amount of social content produced. Social Networks (SNs) have become an integral part of our lives; they are used for leisure, business, government, medical, educational purposes and have attracted billions of users. The challenges that stem from this wide adoption of SNs are vast. These include generating realistic social network topologies, awareness of user activities, topic and trend generation, estimation of user attributes from their social content, and behavior detection. This text has applications to widely used platforms such as Twitter and Facebook and appeals to students, researchers, and professionals in the field.
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109.000000 USD

Prediction and Inference from Social Networks and Social Media

Hardback
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Looking back on history, for many who had lived in the 1700s, the signing of the Declaration of Independence was an important event in American history. It is symbolic through a commitment toward life, liberty, and the pursuit of happiness, along with how that pursuit to happiness includes our ability ...
Twitterocracy - Democracy Through Social Media
Looking back on history, for many who had lived in the 1700s, the signing of the Declaration of Independence was an important event in American history. It is symbolic through a commitment toward life, liberty, and the pursuit of happiness, along with how that pursuit to happiness includes our ability to be a part of the social media era as it exists today. This is especially true when looking at privacy, speech rights, and the use of social media. The way that our forefathers communicated wasn't so different than what we see today. Instead, it's the delivery that has changed. This includes the use of social media is changing the way we communicate, but more importantly, the way public officials are communicating and sending a message to the people they serve, as more than twenty different social media and leadership lessons for government can be found through the work of Abraham Lincoln.
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35.510000 USD

Twitterocracy - Democracy Through Social Media

by Cristina Guarneri
Hardback
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How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this timely introduction to the revealing relationship ...
Theatre and Social Media
How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this timely introduction to the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.
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12.000000 USD

Theatre and Social Media

by Patrick Lonergan
Paperback
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This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, ...
Social Media Retrieval
This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services. Topics and features: introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.
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179.000000 USD

Social Media Retrieval

Hardback
Book cover image
This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, ...
Social Media Retrieval
This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services. Topics and features: introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.
https://magrudy-assets.storage.googleapis.com/9781447159711.jpg
179.000000 USD

Social Media Retrieval

Paperback
Book cover image
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five ...
ACCELerate Your Social Media
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five key ACCELerators(t) for you to realise return on investment. These are underpinned by what he refers to as tactical engagement strategies which enable you to blend your social media with your all-important off-line networking. No hype. 100% reality. Read this book, apply what John shares with you, and you will ACCELerate(t) Your Social Media.
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28.30 USD

ACCELerate Your Social Media

by John Coupland
Paperback
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Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book ? Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look inside This Book Read ...
Social Media Marketing
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book ? Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH A MONEY BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It A Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Visit www.dma4u.co.uk/marketing-books For More Marketing Related Books
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16.830000 USD

Social Media Marketing

by Ehsan Zarei
Paperback
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In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an ...
Social Media Intelligence
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
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57.000000 USD

Social Media Intelligence

by Professor David A. Schweidel, Professor Wendy W. Moe
Hardback
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