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Social Media Marketing: Notebook
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7.340000 USD

Social Media Marketing: Notebook

by Wild Pages Press
Paperback
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This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
Social Media
This viewgraph presentation explains the definition of social media and its effects on how people communicate and collaborate.
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16.540000 USD

Social Media

by Nicholas Skytland
Paperback / softback
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Social Media
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10.15 USD

Social Media

by Acred Cara
Paperback
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Social Media
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13.57 USD

Social Media

by Cara Acred
Paperback
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Social Media
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76.650000 USD

Social Media

by Aisha Rahman
Paperback / softback
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This ongoing series serves as a stepping stone in understanding specific careers and provides a wealth of information on the education and training needed within each profession along with a look towards the future of the field with an informative employment outlook. As positions in communications and social media continue ...
Careers in Social Media
This ongoing series serves as a stepping stone in understanding specific careers and provides a wealth of information on the education and training needed within each profession along with a look towards the future of the field with an informative employment outlook. As positions in communications and social media continue to evolve, students can look forward to working in a dynamic industry that allows them to pursue a career in the areas of e-commerce, entertainment, colleges and universities, government, media, journalism, and non-profit. In fact, opportunities in social media are continuing to grow as established platforms are joined by new outlets. This volume provides need-to-know information on various careers in this ever-expanding area including: Blogger Product Reviewer Social Media Officer Advertising Marketing/Branding Reporter/Journalist Photographer Videographer Critic/Reviewer Each chapter provides a wealth of real-world information including A Day in the Life, Work Environment, Education & Training, Earnings & Advancement, Employment Outlook, Networking Contacts, Areas with the Highest Employment Levels, and Coversations with Real Professionals.
164.060000 USD

Careers in Social Media

Hardback
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Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you ...
Get Social: Social Media Strategy and Tactics for Leaders
Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
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25.58 USD

Get Social: Social Media Strategy and Tactics for Leaders

by Michelle Carvill
Paperback
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Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an ...
Searchable Talk: Hashtags and Social Media Metadiscourse
Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.
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107.050000 USD

Searchable Talk: Hashtags and Social Media Metadiscourse

by Michele Zappavigna
Hardback
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Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book * Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more * Analyze and extract actionable insights from your social data using various Python tools * ...
Python Social Media Analytics
Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book * Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more * Analyze and extract actionable insights from your social data using various Python tools * A highly practical guide to conducting efficient social media analytics at scale Who This Book Is For If you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process. What you will learn * Understand the basics of social media mining * Use PyMongo to clean, store, and access data in MongoDB * Understand user reactions and emotion detection on Facebook * Perform Twitter sentiment analysis and entity recognition using Python * Analyze video and campaign performance on YouTube * Mine popular trends on GitHub and predict the next big technology * Extract conversational topics on public internet forums * Analyze user interests on Pinterest * Perform large-scale social media analytics on the cloud In Detail Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics and show you why it is important. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. You will also perform web scraping and visualize data using various tools such as plotly and matplotlib. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark.
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52.490000 USD

Python Social Media Analytics

by Siddhartha Chatterjee
Paperback
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Social Media
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12.500000 USD

Social Media

by Michaela Dengl
Paperback / softback
Book cover image
Social Media
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37.800000 USD

Social Media

by Elsner Nora
Paperback / softback
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Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More! My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it ...
My Social Media for Seniors
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More! My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instruction on how to use the most popular social media-- Facebook, LinkedIn, Pinterest, and Twitter. It also covers other social media, including online message boards and group video chat services such as Skype and Google Hangouts. In addition, the book offers strategies for using social media to find old friends and colleagues, as well as how to use social media safely and securely. Here are a few things you will learn: * What Social Media is and why we use it * What to share and what not to share on Social Media * Using Social Media safely and privately * Comparing the most popular Social Media * Keeping in touch with friends and family on Facebook * Sharing pictures and videos on Facebook * Discovering interesting groups on Facebook * Configuring Facebook's privacy settings * Pinning and repinning on Pinterest * Finding other users and boards to follow on Pinterest * Fine-tuning your professional profile on LinkedIn * Connecting with people and businesses on LinkedIn * Tweeting and retweeting on Twitter * Sharing photos with instagram * Getting social on special interest message boards * Playing social games * Getting social with video chats * Using Social Media to find old friends * Using Social Media on your smartphone or tablet * Exploring other social media
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25.58 USD

My Social Media for Seniors

by Michael R. Miller
Paperback
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This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of ...
The Social Media Industries
This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: * Business models found among the social media industries and social media as a form of marketing. * Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. * Discussions of ethics and privacy as applied to the area of social media. * An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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147.000000 USD

The Social Media Industries

Hardback
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Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated ...
Media and Social Life
Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.
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173.250000 USD

Media and Social Life

Hardback
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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday ...
The SAGE Handbook of Social Media
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
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178.500000 USD

The SAGE Handbook of Social Media

Hardback
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'Those who have already rejected Christianity are highly unlikely to be reached by traditional church. But the sceptical, the antagonistic, the antireligious, may spend the UK average of 20 hours on the internet each week. This presents an amazing opportunity for those who know how to use it wisely.' Combining ...
Church Online: Social Media
'Those who have already rejected Christianity are highly unlikely to be reached by traditional church. But the sceptical, the antagonistic, the antireligious, may spend the UK average of 20 hours on the internet each week. This presents an amazing opportunity for those who know how to use it wisely.' Combining missional vision with practical advice, this resource gives you the tools and checklists to consider your approach to social media as a church. Ideal for church teams who want to reach their communities effectively, and a perfect gift for church leaders and volunteers who are short on time but need fast relevant advice. Whether you're looking for a crash course, a brief refresher or a reference toolkit, you'll find what you need. Advice you can read and apply, from people you can trust. 'Balanced, supportive, encouraging, practical, with an emphasis on the online/offline mix. A total thumbs up!' Dr Bex Lewis, Senior Lecturer in Digital Marketing, Manchester Metropolitan University and author of Raising Children in a Digital Age 'The question is Can your church afford not to have a decent website and a social media presence? The answer is that it's a no-brainer. Want to know how and to think through the issues? These booklets are a great resource to help you take the first steps. Highly recommended and essential reading.' Pete Broadbent, Bishop of Willesden and Deputy Bishop of London Websites and social media can be so intimidating. So much so that churches might not know where to begin. But to be effective communicators in today's world, churches need an online presence. Just as shoppers browse before they buy, people explore the online presence of a church before they put a foot in the door. These straightforward guides are written for beginners and those more experienced, making it easy to take the first vital steps into the digital realm. Catherine Butcher Head of Communications for HOPE, and author of The Servant Queen and the King She Serves
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6.81 USD

Church Online: Social Media

by Laura Treneer
Paperback
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Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book ...
Social Media for Academics
Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium. You'll find advice on: Using social media to publicise your work Potential pitfalls and how to avoid them The evolving role of social media in higher education Defining digital scholarship Managing your identity online Finding time for social media Near-future trends in academia. Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/
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116.550000 USD

Social Media for Academics

by Mark Carrigan
Hardback
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Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and ...
Social Media: Enduring Principles
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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44.35 USD

Social Media: Enduring Principles

by Ashlee Humphreys
Paperback
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The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, ...
Securing Social Media
The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, research reports, meeting papers, journal articles and more. This is one of those documents.
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16.540000 USD

Securing Social Media

by Kevin D. Jones
Paperback / softback
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This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting ...
Media and Social Justice
This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importance of listening and enacting policies that advance democratic media; regional and local media justice projects; explorations of the challenges the era of participatory media pose to public media; youth and minority media projects and activism; ethical dilemmas posed by attempts to democratize access to media tools; the continued marginalization of feminist perspectives in international policy venues; software freedom and intellectual property rights; video activism in both historical and contemporary contexts; internet strategies for defending dissenting voices; and five accounts by prominent scholar/activists of their lifelong struggles for media justice.
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33.600000 USD

Media and Social Justice

Paperback
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The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in ...
The Social Media Handbook
The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics-including community, gender, fandom, disability, and journalism-are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft
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173.250000 USD

The Social Media Handbook

Hardback
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Social Media Made Easy is the essential guide for all those who want to make sense of the plethora of social networking opportunities out there, whether for pleasure or business - covering Facebook, Twitter, MySpace, Tumblr, Pinterest, GooglePlus, blogging, photo sharing and much more, you'll be connected, tuned in, followed ...
Social Media Made Easy
Social Media Made Easy is the essential guide for all those who want to make sense of the plethora of social networking opportunities out there, whether for pleasure or business - covering Facebook, Twitter, MySpace, Tumblr, Pinterest, GooglePlus, blogging, photo sharing and much more, you'll be connected, tuned in, followed and 'friended' in no time.
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17.05 USD

Social Media Made Easy

by Roger Laing
Paperback
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Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a ...
Understanding Social Media
Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.
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44.35 USD

Understanding Social Media

by Larissa Hjorth, Sam Hinton
Paperback
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Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book ...
Social Media for Academics
Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium. You'll find advice on: * Using social media to publicise your work * Potential pitfalls and how to avoid them * The evolving role of social media in higher education * Defining digital scholarship * Managing your identity online * Finding time for social media * Near-future trends in academia. Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/
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39.23 USD

Social Media for Academics

by Mark Carrigan
Paperback
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Everyone's talking about social media these days, and for good reason. What used to be seen by many business owners as just a way for friends to connect online has matured into an ideal marketing platform for businesses large and small. The Social Media Blueprint is the number one guide ...
Social Media Blueprint
Everyone's talking about social media these days, and for good reason. What used to be seen by many business owners as just a way for friends to connect online has matured into an ideal marketing platform for businesses large and small. The Social Media Blueprint is the number one guide for those that know that social media is something they need to embrace, but are unclear on how to do things properly. With 77 easy to follow tactics, you'll discover how to best setup your social media profiles, how to maintain them, and most importantly - how to use them to generate extra revenue.
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22.580000 USD

Social Media Blueprint

by John Baker
Paperback
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If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you would think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations - everything. And they all agree: It is here to stay. In ...
Social Media is Bullshit
If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you would think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations - everything. And they all agree: It is here to stay. In this lively, insightful book, journalist and social critic B. J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media success, and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet - without spending a fortune in the process. Social Media Is Bullshit gives the knowledge and tools you really need to connect with customers and grow your brand.
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36.740000 USD

Social Media is Bullshit

by B.J. Mendelson
Hardback
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Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the ...
Trust in Social Media
Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place at any time. However, the explosion of user-generated content poses novel challenges for online users to find relevant information, or, in other words, exacerbates the information overload problem. On the other hand, the quality of user-generated content can vary dramatically from excellence to abuse or spam, resulting in a problem of information credibility. The study and understanding of trust can lead to an effective approach to addressing both information overload and credibility problems. Trust refers to a relationship between a trustor (the subject that trusts a target entity) and a trustee (the entity that is trusted). In the context of social media, trust provides evidence about with whom we can trust to share information and from whom we can accept information without additional verification. With trust, we make the mental shortcut by directly seeking information from trustees or trusted entities, which serves a two-fold purpose: without being overwhelmed by excessive information (i.e., mitigated information overload) and with credible information due to the trust placed on the information provider (i. e., increased information credibility). Therefore, trust is crucial in helping social media users collect relevant and reliable information, and trust in social media is a research topic of increasing importance and of practical significance. This book takes a computational perspective to offer an overview of characteristics and elements of trust and illuminate a wide range of computational tasks of trust. It introduces basic concepts, deliberates challenges and opportunities, reviews state-of-the-art algorithms, and elaborates effective evaluation methods in the trust study. In particular, we illustrate properties and representation models of trust, elucidate trust prediction with representative algorithms, and demonstrate real-world applications where trust is explicitly used. As a new dimension of the trust study, we discuss the concept of distrust and its roles in trust computing.
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47.250000 USD

Trust in Social Media

by Huan Liu, Jiliang Tang
Paperback
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**Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. -TAA Judges Panel Social ...
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. -TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the Four Zones of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm
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78.48 USD

Social Media Marketing

by Michael R Solomon, Tracy L. Tuten
Paperback
Book cover image
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government ...
Social Media Audit
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
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52.450000 USD

Social Media Audit

by Urs E. Gattiker
Paperback
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How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this timely introduction to the revealing relationship ...
Theatre and Social Media
How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this timely introduction to the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.
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9.960000 USD

Theatre and Social Media

by Patrick Lonergan
Paperback
Page 1 of 40