Building beyond Lakoff's election-year best-seller, Don't Think of an Elephant, this new book shows how the values of American voters are dramatically shifting. With the arrival of the 2008 election year, a rising feminized majority -made up of both women and men-is emerging as the pivotal force in American politics. Emerging trends show these values are broadly progressive and address not just the needs of women but the general interests of society. They are held by women substantially more than by men but have become the values held by a majority of all voters, including millions of men. Like earlier eras in American history, such as the New Deal, the rise of the feminized majority today presents an opportunity for the Democrats to become the governing party for decades to come. Looking beyond the 2008 election, Adam and Derber describe a new political strategy that targets the feminized base and opens up a window for major social justice movements to make progressive change. Like Lakoff's, this striking new book-perfectly timed for election year 2008-offers a new vocabulary for every citizen who wants to understand (and reimagine) American politics. It will intrigue and provoke readers, stirring new conversation among progressives and new insights for every citizen interested in politics, morality, religion, values, and social justice.