Magnetic: The Art and Science of Engagement

Paperback / softback
In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six American museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their magnetic quality provides a model for all types of organizations-from corporations to nonprofits-that want to maximize engagement with their customers and develop their true public service potential.