Long Green: The Rise and Fall of Tobacco in South Carolina

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The first comprehensive history of Bright Leaf tobacco culture of any state to appear in fifty years, this book explores tobacco's influence in South Carolina from its beginnings in the colonial period to its heyday at the turn of the century, the impact of the Depression, the New Deal, and World War II, and on to present-day controversies about health risks due to smoking. The book examines the tobacco growers' struggle against the monopolistic practices of manufacturers, explains the failures of the cooperative reform movement and the Hoover administration's farm policies, and describes how Franklin Delano Roosevelt's New Deal rescued southern agriculture from the Depression and forged a lasting and successful partnership between tobacco farmers and government. The technological revolutions of the post-World War II era and subsequent tobacco economy hardships due to increasingly negative public perception of tobacco use are also highlighted. The book details the roles and motives of key individuals in the development of tobacco culture, including firsthand experiences related by farmers and warehousemen, and offers informed speculations on the future of tobacco culture. Long Green allows readers to better understand the full significance of this cash crop in the history and economy of South Carolina and the American South.