Branson: Behind the Mask

Paperback
Is Richard Branson's image as a model for aspiring entrepreneurs throughout the world still credible? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone and Conrad Black, dares to explore the reality behind the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.