Africa: Continent of Economic Opportunity

Fick's first book examined microeconomics and entrepreneurship in Africa. Africa: Continent of Economic Opportunities is based on correspondence with people in Africa and around the world who are interested in the sustainable development of Africa. The book showcases the business opportunities that can be found in Africa, and also the problems people encounter in realizing them. Most books deal with macroeconomics when actually it is the small and medium-sized enterprises of the world that create the majority of jobs. By presenting interesting case studies of individual small, medium and large enterprises and community projects creating jobs in Africa, this book is a guide to the way business should be conducted in Africa.