A Century of Thai Graphic Design

The birth of cinema was in 1895. Just two years later it had reached Siam, where it quickly became popular. Thais began shooting their own films in 1900 and managed to establish an indigenous film industry, whose golden age was in the 1930s before the outbreak of the Second World War. In the post-war era, cinema remained the most popular public entertainment, despite competition from television. Some 700 cinemas were built throughout the country, as well as the many open-air screenings during temple fairs and other popular events.This is the first book to provide both a history of Thai cinema and a visual record of all the associated memorabilia, particularly the highly collectible movie posters.