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Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention ...
Campaign 2000: A Functional Analysis of Presidential Campaign Discourse
Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
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45.150000 USD

Campaign 2000: A Functional Analysis of Presidential Campaign Discourse

by John P. McGuire, P. M. Pier, Glenn J. Hansen, John P McHale, William L. Benoit
Paperback / softback
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Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies
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31.450000 USD

Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies

by William L. Benoit
Paperback
Book cover image
President Bill Clinton has been more than generous, Blaney and Benoit point out, in providing fodder for examination of image restoration in politics. His accusers have also done their part in making the public aware of the president's real and perceived shortcomings. As the authors detail, Bill Clinton has been ...
The Clinton Scandals and the Politics of Image Restoration
President Bill Clinton has been more than generous, Blaney and Benoit point out, in providing fodder for examination of image restoration in politics. His accusers have also done their part in making the public aware of the president's real and perceived shortcomings. As the authors detail, Bill Clinton has been the subject of a tremendous, if not unprecedented, amount of scrutiny by his personal and political enemies. Blaney and Benoit systematically review the background of the various scandals that have marred the Clinton presidency. They concentrate on the techniques used to advance the various accusations and the approaches taken by the president and his supporters to deflect the attacks. All scholars and researchers interested in political communication and rhetoric in contemporary American politics and the presidency will find this to be essential reading.
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67.200000 USD

The Clinton Scandals and the Politics of Image Restoration

by William L. Benoit, Joseph R. Blaney
Hardback
Book cover image
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark ...
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Republican establishment attacks from Mitt Romney and the National Review. Quantitative content analysis examines attacks in primary debates and primary TV spots. The book concludes with criticisms found on social media platforms and TV talk shows.
102.38 USD

Persuasive Attacks on Donald Trump in the 2016 Presidential Primary

by Mark J. Glantz, William L. Benoit
Hardback
Book cover image
Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention ...
Campaign 2000: A Functional Analysis of Presidential Campaign Discourse
Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
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108.150000 USD

Campaign 2000: A Functional Analysis of Presidential Campaign Discourse

by John P. McGuire, P. M. Pier, Glenn J. Hansen, John P McHale, William L. Benoit
Hardback
Book cover image
Communication in Political Campaigns
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109.12 USD

Communication in Political Campaigns

by William L. Benoit
Hardback
Book cover image
A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising ...
A Functional Analysis of Political Television Advertisements
A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.
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51.10 USD

A Functional Analysis of Political Television Advertisements

by William L. Benoit
Paperback / softback
Book cover image
Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is ...
Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending
Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate, acclaims, if accepted by the audience, make the candidate appear better. Attacks can make the opponent seem worse, improving the source's apparent preferability. If attacked, a candidate can attempt to restore-or prevent-lost credibility by defending against that attack. As Benoit, Blaney, and Pier point out, the functional theory of political communication is relatively new, and their book illustrates it with a detailed analysis of the most recent presidential campaign. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks. It also examines all three parts of the campaign-primary, nominating conventions, and general campaign. This comprehensive analysis of the '96 presidential campaign will be of considerable use to students, scholars, and other researchers dealing with contemporary American electioneering.
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88.200000 USD

Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending

by P.M. Pier, Joseph R. Blaney, William L. Benoit
Hardback
Book cover image
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed ...
Persuasive Messages: The Process of Influence
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit
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73.450000 USD

Persuasive Messages: The Process of Influence

by Pamela J. Benoit, William L. Benoit
Paperback / softback
Book cover image
Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary campaign. They conclude with the 2000 presidential primaries. They identify the functions, topics, and targets of attacks, and the results are compared with research on primary ...
The Primary Decision: A Functional Analysis of Debates in Presidential Primaries
Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary campaign. They conclude with the 2000 presidential primaries. They identify the functions, topics, and targets of attacks, and the results are compared with research on primary TV spots and with general debates. An important resource for scholars and students of American presidential and party elections and political communications.
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102.900000 USD

The Primary Decision: A Functional Analysis of Debates in Presidential Primaries

by William L. Benoit
Hardback
Book cover image
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are ...
Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.
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103.00 USD
Hardback
Book cover image
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. * A guide to successful persuasion, using student-friendly examples to provide a ...
Persuasive Messages: The Process of Influence
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. * A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application* Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages* Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action* Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics* Lecturer resources available at www.blackwellpublishing.com/benoit
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100.80 USD

Persuasive Messages: The Process of Influence

by Pamela J. Benoit, William L. Benoit
Hardback
Book cover image
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark ...
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Republican establishment attacks from Mitt Romney and the National Review. Quantitative content analysis examines attacks in primary debates and primary TV spots. The book concludes with criticisms found on social media platforms and TV talk shows.
https://magrudy-assets.storage.googleapis.com/9781498548564.jpg
38.840000 USD
Paperback / softback
Book cover image
Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election. Drawing mainly on the functional theory of ...
Political Election Debates: Informing Voters about Policy and Character
Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election. Drawing mainly on the functional theory of political campaign discourse, William L. Benoit examines a wide variety of debates not only in the United States but across the globe. Because each phase of election offers new challenges, specific attention is paid to how primary versus general and incumbency influence the content of political leaders' debate practices. Specifically, the book delves into the history and nature of debates in various United States elections, including presidential, vice presidential, senatorial, gubernatorial, and mayoral candidates. Also examined are debates ranging from the United Kingdom to South Korea to Australia. Benoit also employs the issues ownership theory and functional federalism theory as a deeper part of the analysis. This book offers a critical examination and comprehensive overview of election debate theory.
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96.600000 USD
Hardback
Book cover image
Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election. Drawing mainly on the functional theory of ...
Political Election Debates: Informing Voters about Policy and Character
Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election. Drawing mainly on the functional theory of political campaign discourse, William L. Benoit examines a wide variety of debates not only in the United States but across the globe. Because each phase of election offers new challenges, specific attention is paid to how primary versus general and incumbency influence the content of political leaders' debate practices. Specifically, the book delves into the history and nature of debates in various United States elections, including presidential, vice presidential, senatorial, gubernatorial, and mayoral candidates. Also examined are debates ranging from the United Kingdom to South Korea to Australia. Benoit also employs the issues ownership theory and functional federalism theory as a deeper part of the analysis. This book offers a critical examination and comprehensive overview of election debate theory.
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43.040000 USD
Paperback / softback
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