Viral Marketing and Word-of-Mouth Advertising: in the Real World...
With the explosion of social networking on the internet through sites such as Facebook, LinkedIn, Ecademy and Twitter, the scope for viral marketing has never been greater. Godfrey Harris, long recognised as an expert in the field of word-of-mouth marketing, shows how WOM techniques continue to grow in importance both within the internet environment and outside it. The idea of viral marketing still has a mystique about it; everyone has heard of it but very few people know how to do it. Godfrey Harris explodes the myths and shows how anyone can tap into this rich vein of potential sales, whatever their business. Packed with tips for word-of-mouth marketing through all media and channels (not just the internet!), this book is essential reading for anyone wanting to grow sales in their business.