Filter
(found 5 products)
Book cover image
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship ...
Advertising and Consumer Citizenship: Gender, Images and Rights
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
https://magrudy-assets.storage.googleapis.com/9780415223249.jpg
77.650000 USD

Advertising and Consumer Citizenship: Gender, Images and Rights

by Anne M. Cronin
Paperback
Book cover image
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising ...
Advertising Myths: The Strange Half-Lives of Images and Commodities
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
https://magrudy-assets.storage.googleapis.com/9780415281737.jpg
231.000000 USD

Advertising Myths: The Strange Half-Lives of Images and Commodities

by Anne M. Cronin
Hardback
Book cover image
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
Advertising, Commercial Spaces and the Urban
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
https://magrudy-assets.storage.googleapis.com/9780230216808.jpg
115.500000 USD

Advertising, Commercial Spaces and the Urban

by Anne M. Cronin
Hardback
Page 1 of 1