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With the evolution of the music business and the shifting influence of large record labels, the artist manager is now - more than ever - at the center of an artist's career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management ...
Artist Management for the Music Business
With the evolution of the music business and the shifting influence of large record labels, the artist manager is now - more than ever - at the center of an artist's career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers. Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager. Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists' careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book's website at www.artistmanagementonline.com.
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57.63 USD

Artist Management for the Music Business

by Paul Allen
Paperback / softback
Book cover image
Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. You'll learn how and why those moving parts move, as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives ...
Artist Management for the Music Business
Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. You'll learn how and why those moving parts move, as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives you a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business. This book gives you access to resources about artist management and the music business at its companion website, http://www.artistmanagementonline.com. There is no login, and the resources are updated regularly.
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47.200000 USD

Artist Management for the Music Business

by Paul Allen
Paperback / softback
Book cover image
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition ...
Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you'll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
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76.23 USD

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

by Paul Allen, Clyde Philip Rolston, Tom Hutchison, Amy Macy
Paperback / softback
Book cover image
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components ...
Record Label Marketing
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
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54.550000 USD

Record Label Marketing

by Amy Macy, Paul Allen, Tom Hutchison
Paperback
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Tapper Operator Work Log: Work Journal, Work Diary, Log - 126 Pages, 6 X 9 Inches
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8.390000 USD

Tapper Operator Work Log: Work Journal, Work Diary, Log - 126 Pages, 6 X 9 Inches

by Orange Logs
Paperback / softback
Book cover image
Tapper Work Log: Work Journal, Work Diary, Log - 126 Pages, 6 X 9 Inches
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8.390000 USD

Tapper Work Log: Work Journal, Work Diary, Log - 126 Pages, 6 X 9 Inches

by Orange Logs
Paperback / softback
Book cover image
Acoustical Carpenter Work Log: Work Journal, Work Diary, Log - 120 Pages, 6 X 9 Inches
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10.490000 USD

Acoustical Carpenter Work Log: Work Journal, Work Diary, Log - 120 Pages, 6 X 9 Inches

by Orange Logs
Paperback / softback
Book cover image
Tapper Supervisor Work Log: Work Journal, Work Diary, Log - 126 Pages, 6 X 9 Inches
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8.390000 USD

Tapper Supervisor Work Log: Work Journal, Work Diary, Log - 126 Pages, 6 X 9 Inches

by Orange Logs
Paperback / softback
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