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Celebrity Service: discover an inspiring way to serve like never before. Your customers will love you. Your competition will not. Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin crew member who gives away prizes, to ...
Celebrity Service
Celebrity Service: discover an inspiring way to serve like never before. Your customers will love you. Your competition will not. Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin crew member who gives away prizes, to the restaurant in downtown Philadelphia with knockout entertainments, you'll see how service will always lead to the sale. You'll find out why 5-star service should be outlawed and why one Paralympian continues to inspire the next generation. You'll discover what to do when you can't deliver on your promise and how to offer superb service - even when you're closed! Geoff will reveal the philosophy, the stories and the award-winning results which have led companies across six continents to out-perform their competitors.
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22.17 USD

Celebrity Service

by Geoff Ramm
Paperback
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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, ...
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes. Thus, it provides a holistic perspective, which will enable companies to learn not only about best practices, but also about pitfalls in the area of corporate branding. In addition to the novel practical cases, each chapter provides relevant theoretical underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book is suitable for everyone with an interest in B2B branding, regardless of background or previous knowledge of branding.
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110.91 USD

Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

Hardback
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Technology offsets, a nonconventional international trade-financing tool, is used by governments (buyers) to obtain industrial and technological benefits from companies (sellers) as part of international procurement. Offsets deals involve billions of dollars and this practice exists in around 80 countries around the world. Though offsets is a popular practice in ...
Technology Offsets in International Defence Procurement
Technology offsets, a nonconventional international trade-financing tool, is used by governments (buyers) to obtain industrial and technological benefits from companies (sellers) as part of international procurement. Offsets deals involve billions of dollars and this practice exists in around 80 countries around the world. Though offsets is a popular practice in defence, it is increasingly gaining popularity in civil sectors. Offsets is often tainted by controversy and receives bad press. What then makes offsets popular? Governments claim that offsets delivers technology and knowledge transfer, skills in high technology sectors and employment, and offsets expands export opportunities through participation in OEM supply chains. For companies, offsets is mainly employed as a tool to obtain a competitive edge and win sales in international business. In the past, there have been mixed results of case studies on the impact of offsets successes and failures. Considering the mismanagement of globalisation, unfair trade agreements and current political and economic discontent, there is a stronger need for governments and companies to use vehicles such as offsets to create a relationship of trust and commitment for sustainable development. This book fills the gap in offsets and focuses on how to manage offsets more effectively by addressing issues of strategy, policy and implementation, technology management, governance and risk. Technology Offsets in International Defence Procurement is designed for those studying international procurement, international trade, international business, technology management, defence policy and industrial policy. This book will also be of interest to practitioners and policy makers in both government and industry.
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187.69 USD

Technology Offsets in International Defence Procurement

by Kogila Balakrishnan
Hardback
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Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more ...
Customer Experience Innovation: How to Get a Lasting Market Edge
Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more for their products and services, and then refer them to other customers for free. This book outlines innovative processes used to research, conceive and develop innovations in the CX space for both large and small companies. The challenge is not so much finding out what customers like, as it is remaining apart from the crowd of rivals and copycats. Written as a practical guide for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework with an extensive range of design thinking and creative problem solving tools. Starting with a validation for investing in improving your firm's CX, the book also provides a primer on competitive advantage, the most critical objective of strategic planning. Mastering the book's content creates the potential for any business manager or owner to find a hard-to-copy market advantage and drive their business' growth.
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42.64 USD

Customer Experience Innovation: How to Get a Lasting Market Edge

by Robert Dew
Hardback
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A lively and practical guide to selling anything 'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens ...
Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
A lively and practical guide to selling anything 'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of Superficial Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more. Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, What now? The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on: * The Seven Stages of Selling * Getting FKD: How to Be a Time Manager, Not a Time Stealer * Negotiating Like A BOSS * The One Who... : Everyone Needs a Hook * Pulling the Indecisive Client Forward * And Much More! Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO! 'Full of smart tricks and tips to make a seller out of you' PEOPLE.com 'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy
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25.58 USD
Paperback / softback
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Every sale is made or lost in 60 seconds--make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you're swimming upstream, against a strong current, ...
The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye
Every sale is made or lost in 60 seconds--make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you're swimming upstream, against a strong current, with a bag of rocks tied to your waist. Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute. The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in FORTUNE 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths. That's the magnificence of the 60 second sale system. You get to be yourself and build your business. In this book you will discover: How to start a sales conversation in 60 seconds Who to target for immediate income A powerful yet easy-to-use system to generate relationship revenue Five ways to initiate new relationships What to say to make sure your business meetings result in money in the bank The secret to getting a yes every time, even in the most competitive sales environment The winning mindset that removes the stress, uncertainty, and fear from income generation And so many other effective business growth strategies, your competition won't know what hit them Business relationships are built one minute at a time. From introduction to closing, every 60 seconds you have an opportunity to strengthen your relationship or destroy it. Isn't it time you started leveraging your expertise, demonstrating your value, and building trust with your clients? When you do, they buy into who you are and how you can help them - right from the first minute. The 60 Second Sale is a fail-proof system for succeeding in today's relationship-focused sales environment.
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35.82 USD

The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye

by LORENZO
Hardback
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Why would you want to persuade anyone about anything? * Do you lead, manage or supervise others? * Do you find suppliers, sub-contractors, or colleagues challenging? * Do you want to increase sales from your advertising or marketing? * Do you find getting your ideas across effectively in meetings difficult? ...
Persuade: How to persuade anyone about anything
Why would you want to persuade anyone about anything? * Do you lead, manage or supervise others? * Do you find suppliers, sub-contractors, or colleagues challenging? * Do you want to increase sales from your advertising or marketing? * Do you find getting your ideas across effectively in meetings difficult? Persuasion is a skill - part psychology - part human relationships - part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking. 5 Reasons why you have to buy this book... 5. Teaches strategies to significantly increase your persuasiveness. 4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others. 3. Explores useful theories that have been applied by successful leaders. 2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support. 1. This book will significantly improve your chances of success both professionally and personally.
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23.050000 USD

Persuade: How to persuade anyone about anything

by Bob Hayward, Nick Baldock
Paperback / softback
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Forget the rest. Learn to sell like the best. Better leads, solid presentations, and a more versatile closing strategy are all great for boosting B2B sales. But truly successful salespeople-the ones who seem invincible when everyone else is struggling-possess more than foundational skills. They are proactive, entrepreneurial, and find solutions ...
The Ultimate Sales Pro: What the Best Salespeople Do Differently
Forget the rest. Learn to sell like the best. Better leads, solid presentations, and a more versatile closing strategy are all great for boosting B2B sales. But truly successful salespeople-the ones who seem invincible when everyone else is struggling-possess more than foundational skills. They are proactive, entrepreneurial, and find solutions for their clients. They highlight their personal value and actively manage their careers. They're hyperfocused on cultivating relationships with customers and colleagues. The Ultimate Sales Pro shows everyone how to elevate their game. Drawing on the author's vast experience training salespeople for top organizations, the book explains how to: Be your own mentor * Problem-solve with peers * Manage any boss * Identify your ideal clients * Research industry trends * Share knowledge to foster trust * Craft a powerful Unique Value Statement * Script emails and voicemails that earn attention * Uncover customer needs * Position yourself as an expert * Create customized solutions * Motivate customers to commit * Set goals * And more Whether you're new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart.
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18.890000 USD

The Ultimate Sales Pro: What the Best Salespeople Do Differently

by Paul Cherry
Paperback / softback
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Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them ...
Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
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51.18 USD

Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

by Dr Sue Holt, Dr Rodrigo Guesalaga, Mark Davies, Dr Javier Marcos
Paperback / softback
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The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those ...
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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119.44 USD

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

Hardback
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There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. ...
Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: Who you are What you sell How you sell If you are new to sales or a veteran If your sales cycle is long or short - complex or transactional For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections. What you won't find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers' resistance. Instead, you'll learn a new psychology for turning-around objections and proven techniques that work with today's more informed, in control, and skeptical buyers. Inside the pages of Objections, you'll gain deep insight into: How to get past the natural human fear of NO and become rejection proof The science of resistance and why buyers throw out objections Human influence frameworks that turn you into a master persuader The key to avoiding embarrassing red herrings that derail sales calls How to leverage the Magical Quarter of a Second to instantly gain control of your emotions when you get hit with difficult objections Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation How to easily skip past reflex responses on cold calls and when prospecting How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale Rapid Negotiation techniques that deliver better terms and higher prices As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.
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37.53 USD

Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No

by Jeb Blount
Hardback
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the ...
Exactly What to Say: The Magic Words for Influence and Impact
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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15.740000 USD

Exactly What to Say: The Magic Words for Influence and Impact

by Phil M Jones
Paperback / softback
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Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are ...
Luxury Fashion Retail Management
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda.
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167.990000 USD

Luxury Fashion Retail Management

Paperback / softback
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This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, ...
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing , this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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230.990000 USD

Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Paperback / softback
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The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel marketed to; we want to make our own choices based ...
Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel marketed to; we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without marketing to the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
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35.82 USD

Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

by Iliyana Stareva
Hardback
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The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful ...
Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service
The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.
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34.11 USD

Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service

by Patrick Maes
Paperback / softback
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WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to ...
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!). Fear is the reason we don't ask for the business more, even though our customers want to buy from us. Fear is the reason we don t offer our customers additional products and services, even though they would love to buy more from us. This book deals with that fear. You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more. You'll also learn a series of fast, simple sales-growth techniques like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals that will grow your sales dramatically and quickly. Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches. YOU ALREADY KNOW WHAT TO DO I am not going to teach you much in this book that you don t already know. You're a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don t. You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email. You know your customers buy other products and services that you can help them with, but you don't ask them about these products. You d like to help them, and they would like more of your help that is why they've been with you for five or ten or twenty years but nevertheless we don t ask them. There is a difference between knowing what to do, and actually doing it. I know you know. With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them). Because sales growth comes from doing, not knowing. Today, we start doing. And growing. These approaches are laid out in this book, in precise detail, for you to implement in your own work. Alex doesn t hold anything back in this manual for selling more. What's the secret to selling more? There is no secret. There is no magic bullet. There is only the work. There are only the mindsets, and the communications. In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!
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35.82 USD

Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales

by Alex Goldfayn
Hardback
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Merge 2.0: New Strategies to Pinpoint How Prospects Buy
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36.740000 USD

Merge 2.0: New Strategies to Pinpoint How Prospects Buy

by William MacDonald
Hardback
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The Science of Selling: A Concise Step-By-Step Guide to Successful Selling
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15.740000 USD

The Science of Selling: A Concise Step-By-Step Guide to Successful Selling

by Dr D Paul Reilly
Paperback
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Don't Knock It Till You Knock It: Live the Life You Want with Door-To-Door (D2d) Sales
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20.950000 USD

Don't Knock It Till You Knock It: Live the Life You Want with Door-To-Door (D2d) Sales

by Josh Jones
Paperback
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Seven Stories Every Salesperson Must Tell
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31.450000 USD

Seven Stories Every Salesperson Must Tell

by Mike Adams
Paperback / softback
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Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices
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42.000000 USD

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices

Paperback / softback
Book cover image
Merge 2.0: New Strategies to Pinpoint How Prospects Buy
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22.040000 USD

Merge 2.0: New Strategies to Pinpoint How Prospects Buy

by William MacDonald
Paperback
Book cover image
Don't Knock It Till You Knock It: Live the Life You Want with Door-To-Door (D2d) Sales
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26.200000 USD

Don't Knock It Till You Knock It: Live the Life You Want with Door-To-Door (D2d) Sales

by Josh Jones
Hardback
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