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Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring system; the Network Scorecard; this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ...
Networking Like a Pro: Turning Contacts Into Connections
Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring system; the Network Scorecard; this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referrals and ultimately, boost their client base and their bottom line. With this powerful guide, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business. Following the action plans provided, entrepreneurs learn key networking strategies including how to build their social capital, farm (not hunt) relationships and referrals, leverage the four major; of their networking driver, track the results of their efforts, and more. Entrepreneurs also discover how to enhance their networking efforts with new media tools, helping them reach new levels of referrals, free promotion, and connection with their clients.
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25.58 USD

Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner
Paperback / softback
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Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart ...
Sales and Marketing Channels: How to Build and Manage Distribution Strategy
Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyse, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process. Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy' led by Uber and Deliveroo. Often referred to as the Place P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.
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51.18 USD

Sales and Marketing Channels: How to Build and Manage Distribution Strategy

by Julian Dent
Paperback
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Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to ...
Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel as if they are a part of something bigger than just the nine to five. This will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
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34.11 USD

Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers

by Michael Brito
Paperback
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This book covers a variety of themes and issues in the travel, tourism and hospitality sectors in a concise and accessible way. Readers will gain a sound understanding of marketing processes, strategies and tactics and learn about new trends in the industry, for example e-tourism and destination marketing, and the ...
Travel, Tourism and Hospitality Marketing: Theory and Practice
This book covers a variety of themes and issues in the travel, tourism and hospitality sectors in a concise and accessible way. Readers will gain a sound understanding of marketing processes, strategies and tactics and learn about new trends in the industry, for example e-tourism and destination marketing, and the impact of technological advances. Learning outcomes are described at the start of each chapter and key terms are clearly explained, providing the tourism and hospitality vocabulary required for effective communication at work. Each chapter closes with a succinct summary to facilitate review and retention of the most important information. Moreover, case studies representing the diversity of the industry are included to illustrate real-life situations and to offer assistance in future employment roles. The book will be valuable for students, aspiring practitioners and others with an interest in the tourism industry.
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119.43 USD

Travel, Tourism and Hospitality Marketing: Theory and Practice

by Mark Anthony Camilleri
Hardback
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Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the internet pervades our professional and personal environments. The internet has revolutionized our lives, ...
The Internet Trap: Five Costs of Living Online
Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the internet pervades our professional and personal environments. The internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the internet, and gives readers the tools to become a smart user of the internet.
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28.300000 USD

The Internet Trap: Five Costs of Living Online

by Ashesh Mukherjee
Hardback
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The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows ...
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
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34.11 USD

Experiential Marketing: A Practical Guide to Interactive Brand Experiences

by Shirra Smilansky
Paperback
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B2B marketing is facing a multitude of challenges. Fast moving digital trends and a wealth of new technologies and channels, mean that customers have the ability to seize control of the buying process more completely than ever before. Marketers are often left scrambling to keep up, but B2B Marketing Strategy ...
B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
B2B marketing is facing a multitude of challenges. Fast moving digital trends and a wealth of new technologies and channels, mean that customers have the ability to seize control of the buying process more completely than ever before. Marketers are often left scrambling to keep up, but B2B Marketing Strategy shows readers how to remain ahead of the curve and focus on what truly matters - the customer - in order to achieve true competitive advantage in today's multi-channelled marketing realm. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy provides a new and game-changing model to help marketers hone their focus and employ effective strategies to win lasting customer engagement. Filled with real-world case studies and practical insights, it takes the unique approach of confronting and refuting several fallacies that are dominating the current state of B2B marketing, including the belief that the digital revolution has fundamentally changed the very core of marketing. By fostering an understanding of what truly drives and grows a business, B2B Marketing Strategy will help companies become memorable in the hearts and minds of their customers.
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34.11 USD

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

by Heidi Taylor
Paperback
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Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer ...
The Talent Brand: How to Brand Everything from Values to Logos
Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.
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34.11 USD

The Talent Brand: How to Brand Everything from Values to Logos

Hardback
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Volume 25 discusses strategies to avoid the conventional, and still dominant logic of using symmetric thinking and multiple regression analysis and to make use of asymmetric thinking, complexity theory tenets, and qualitative comparative analysis (QCA) to achieve more useful forecasts of what is possible and likely to happen. Asymmetric modelling ...
Improving the Marriage of Modelling and Theory for Accurate/Consistent Forecasts of Outcomes
Volume 25 discusses strategies to avoid the conventional, and still dominant logic of using symmetric thinking and multiple regression analysis and to make use of asymmetric thinking, complexity theory tenets, and qualitative comparative analysis (QCA) to achieve more useful forecasts of what is possible and likely to happen. Asymmetric modelling formally recognizes that the configurations of causes of undesirable outcomes are not the mirror opposites of the configurations of causes of desirable outcomes. QCA tools enable researchers and decision-makers to move away from thinking of relative sizes of influences of independent variables to ask the better question: what conditions come together that cause great outcomes to occur? The authors also describe how to build models that consistently produce undesirable/bad outcomes. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
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173.200000 USD

Improving the Marriage of Modelling and Theory for Accurate/Consistent Forecasts of Outcomes

Hardback
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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international ...
Advances in Global Marketing: A Research Anthology
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
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293.990000 USD

Advances in Global Marketing: A Research Anthology

Hardback
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Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on ...
Advertising and Integrated Brand Promotion
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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255.94 USD

Advertising and Integrated Brand Promotion

by Thomas O'Guinn
Paperback
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Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process. Most marketing textbooks tackle the subject as a business function - i.e. how to do marketing ...
Marketing Graffiti
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process. Most marketing textbooks tackle the subject as a business function - i.e. how to do marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and on-line references, guide to further reading, teaching slides and test bank questions
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56.29 USD

Marketing Graffiti

by Mike Saren
Paperback
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Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on ...
Creative Arts Marketing
Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function's deeper involvement in broad organisational issues. This fully updated and revised third edition features: * Audience diversity and audience development * The impact of digital technologies on the industry * An exploration of the increasingly complex relationship between public and private funding for the arts * Ethics and sustainability issues for arts marketers * Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
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47.51 USD

Creative Arts Marketing

by Elizabeth Hill, Cathy O'Sullivan, Terry O'Sullivan, Brian Whitehead
Paperback
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Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age
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15.700000 USD

Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age

by Shama Hyder
Paperback / softback
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Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. It does this through connecting Marketing's focus on consumers and stakeholders with Organisational Studies to define Design Management in a social ...
Design Management:: Organisation and Marketing Perspectives
Placed at the nexus between marketing and organisational studies, Design Management: Organisation and Marketing Perspectives breaks new ground by positioning design management at the intersection of these two disciplines. It does this through connecting Marketing's focus on consumers and stakeholders with Organisational Studies to define Design Management in a social and people-focused context, in order to demonstrably outline its benefits. This new text explores the importance of managing design strategies, design processes, and design implementation, in a way that it puts the individual and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end of chapter exercises, case studies and reflective insights along with online teaching materials, this exciting new text is an essential reading for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
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59.70 USD

Design Management:: Organisation and Marketing Perspectives

by Sotiris T. Lalaounis
Paperback
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Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all ...
Social Marketing: Rebels with a Cause
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses.
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56.29 USD

Social Marketing: Rebels with a Cause

by Christine Domegan, Gerard Hastings
Paperback
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Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, ...
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
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34.11 USD

The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

by Mark Tungate
Paperback
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Branding Inside Out offers a detailed and accessible exploration of internal branding. Internal branding is the cultural shift that occurs within an organisation when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much ...
Branding Inside Out: Internal Branding in Theory and Practice
Branding Inside Out offers a detailed and accessible exploration of internal branding. Internal branding is the cultural shift that occurs within an organisation when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes that win the active involvement of their people.
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31.450000 USD

Branding Inside Out: Internal Branding in Theory and Practice

Paperback
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Advertising and Promotion
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71.65 USD

Advertising and Promotion

by Rungpaka Amy Hackley, Chris Hackley
Paperback
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This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the ...
Fashion & Music
This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company's strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists' role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
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178.490000 USD

Fashion & Music

Hardback
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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how ...
Marketing the Third Reich: Persuasion, Packaging and Propaganda
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. This book illuminates how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. Ultimately the concern is with the `engineering of consent'- with how public opinion can be created, and governments made, via advanced tools of persuasion migrated from the consumer economy. The two perspectives invoked, political marketing and propaganda, are independent and interdependent. Marketing the Third Reich outlines the connection between a mass culture and a political movement; and argues that the culture of consumption influences, even contaminates, politics - and that the two spheres affect each other, a consumerised politics and a politicised consumption. Thus Nazism functioned as a brand, and almost everything it did had a persuasive purpose. And with obvious parallels drawn between Adolf Hitler's use of the living theatre of politics then, and our public-political dramaturgy to-day, between his lies and our post-truth, the book leaves us with a frightening question: Was Adolf Hitler ahead of his time?
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51.18 USD

Marketing the Third Reich: Persuasion, Packaging and Propaganda

by Nicholas O'Shaughnessy
Paperback
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Selling is not only a critical part of every business, but it's also fundamental to every society. We need to trade products, services and ideas in order to create the world we want. With the help of a host of examples and practical exercises, How to Sell With Complete Confidence ...
How to Sell with Complete Confidence
Selling is not only a critical part of every business, but it's also fundamental to every society. We need to trade products, services and ideas in order to create the world we want. With the help of a host of examples and practical exercises, How to Sell With Complete Confidence gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process - from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales. Providing a foundation in the psychology of selling and neuro-linguistic programming, the book looks beyond traditional 'hard sell' methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.
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9.98 USD

How to Sell with Complete Confidence

by John Gordon, Gavin Presman
Paperback
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Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have specialist product knowledge and a responsibility to their company, and are far more knowledgeable and demanding than the average consumer. Increasingly, B2B ...
Business to Business Marketing Management: A Global Perspective
Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products have specialist product knowledge and a responsibility to their company, and are far more knowledgeable and demanding than the average consumer. Increasingly, B2B relationships are developed and maintained within a global context. However B2B textbooks tend to be region-specific despite this growing move towards global business relationships. This textbook is an exception. The entire book incorporates a global viewpoint, the result of an international team of authors and cases from across the globe. Other unique features of this insightful textbook include: * placement of B2B in a strategic marketing setting; * full discussion of strategy in a global setting including hypercompetition * full chapter on ethics and CSR early in the text, and * detailed review of global B2B services marketing, trade shows and market research. This new edition has been fully revised and updated with a full set of new and updated case studies and features expanded sections on digital aspects of B2B marketing, CRM and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this textbook is ideal for introductory B2B and intensive courses. Yet it is also comprehensive enough to cover all the aspects of B2B marketing any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides plus a comprehensive case designed to be used as a semester-long project to aid student learning.
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56.29 USD

Business to Business Marketing Management: A Global Perspective

by Jim Blythe, Alan Zimmerman
Paperback
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This new textbook discusses how the application of traditional marketing theories transforms when the 'fourth sector', or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market-marketing to rural areas and empowering the 'bottom-of-pyramid' ...
Rural Marketing: Challenges and Opportunities
This new textbook discusses how the application of traditional marketing theories transforms when the 'fourth sector', or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market-marketing to rural areas and empowering the 'bottom-of-pyramid' (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: * Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments * Inclusion of references to recent research data, important journal articles and videos for classroom teaching * Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data
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51.19 USD

Rural Marketing: Challenges and Opportunities

Paperback
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This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that ...
Brand Gender: Increasing Brand Equity through Brand Personality
This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
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157.490000 USD

Brand Gender: Increasing Brand Equity through Brand Personality

by Theo Lieven
Hardback
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Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international ...
Financial Services Marketing: An International Guide to Principles and Practice
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: * An expanded section on regulation which has international reach and addresses the post-Brexit world * Greatly expanded coverage of digital marketing at both the strategic and tactical levels * New material on how to improve a company's trustworthiness and safeguard a culture that is customer-focussed * New examples, vignettes and case studies that showcase best practice from around the world * B2B and B2C marketing * Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.
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85.30 USD

Financial Services Marketing: An International Guide to Principles and Practice

by Roisin Waite, Nigel Waite, Christine Ennew
Paperback
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The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in ...
Transforming Organizations for the Subscription Economy: Starting from Scratch
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity, which is generally discussed only at the level of technology involved, instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch? This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.
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59.70 USD

Transforming Organizations for the Subscription Economy: Starting from Scratch

by Alexander Manu
Paperback
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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51.18 USD

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

by Paul Farris, Neil T. Bendle
Paperback
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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US ...
Competition in Higher Education Branding and Marketing: National and Global Perspectives: 2018
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
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146.990000 USD

Competition in Higher Education Branding and Marketing: National and Global Perspectives: 2018

Hardback
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Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in ...
The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand's potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence. The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand's appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.
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34.11 USD

The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity

by Giles Lury
Paperback
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