Filter
(found 14014 products)
Book cover image
Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? In Like a Virgin: Secrets They Won't Teach You in Business School, Richard distils and shares the wisdom and experience that have made him one of the ...
Like A Virgin: Secrets They Won't Teach You at Business School
Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? In Like a Virgin: Secrets They Won't Teach You in Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his 'Top 5 secrets of Business Success', to hard hitting discussions about the global financial crisis, this book brings together his best advice on all things business. It's business school, the Branson way.
https://magrudy-assets.storage.googleapis.com/9780753519929.jpg
15.49 USD

Like A Virgin: Secrets They Won't Teach You at Business School

by Sir Richard Branson
Paperback / softback
Book cover image
A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator's DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator's Dilemma, The Innovator's Solution, How Will You Measure Your Life?) build on what ...
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator's DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator's Dilemma, The Innovator's Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group--the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator's DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. Practical and provocative, The Innovator's DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.
https://magrudy-assets.storage.googleapis.com/9781422134818.jpg
39.38 USD

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

by Clayton M. Christensen, Hal B. Gregersen, Jeff Dyer
Hardback
Book cover image
Personal. Power. Mastery. What do these mean to you? For Douglas Vermeeren, a highly successful international top performer in the fields of motivational speaking and personal development, these three words are the heart, soul, mind and title of his profoundly impactful leadership program, which was launched in 2010 and is ...
Personal Power Mastery
Personal. Power. Mastery. What do these mean to you? For Douglas Vermeeren, a highly successful international top performer in the fields of motivational speaking and personal development, these three words are the heart, soul, mind and title of his profoundly impactful leadership program, which was launched in 2010 and is being taught across the globe. Following interviews with more than 400 of the top achievers worldwide, PPM concepts are based on systems that top achievers are actually utilizing in their own lives and the outcomes created from them. With life-changing content based on thorough research, Douglas invites you on this personal journey, to discover and claim your own power and live the mastery for your best life.
https://magrudy-assets.storage.googleapis.com/9781784521486.jpg
23.050000 USD

Personal Power Mastery

by Douglas Vermeeren
Paperback
Book cover image
The most recent dynamics of world capitalism show radical changes in the socio-economics of property management, credit provision and entrepreneurship. If on the one side the emergence of the sharing economy is fostering innovative models of collaborative agency, networking and venture business, on the other side economic actors are favouring ...
Islamic Social Finance: Entrepreneurship, Cooperation and the Sharing Economy
The most recent dynamics of world capitalism show radical changes in the socio-economics of property management, credit provision and entrepreneurship. If on the one side the emergence of the sharing economy is fostering innovative models of collaborative agency, networking and venture business, on the other side economic actors are favouring strategies of sustainable development, with social impact investments that link profitability with community welfare and business choices that reflect personal ethical values. This book looks at Islamic finance as a paramount example of this capitalism under change, where the balance between economic efficiency and moral legitimacy is contributing to the transformation of the market from an exchange- to a person-oriented development institution. To this end, the chapters analyse the social dimension of entrepreneurship from an Islamic perspective, highlighting the extent to which the rationales of distribution and cooperation that nurture Islamic economics affect the conceptualization of the market from an ethical stance. Moving from a theoretical to an operative approach, the contributing authors investigate the instruments that Islamic finance offers for social impact investments and the sharing economy, connecting current trends in the financial market to shari`ah-compliant strategies for local and community development. By contextualizing Islamic finance within the transformative nature of contemporary capitalism, the book provides an illuminating reference for researchers, practitioners and policy-makers dealing with the challenges of a global market where not only is diversity being perceived as a value to be fostered, but also as an important opportunity for a more inclusive economy for everybody.
https://magrudy-assets.storage.googleapis.com/9781138280304.jpg
179.16 USD

Islamic Social Finance: Entrepreneurship, Cooperation and the Sharing Economy

Hardback
Book cover image
How to Get Others to Support Your Vision If you have a dream that needs backing, be it an art project, an invention, or even a business, this is the book for you. Brainard Carey offers advice with solid examples of how building relationships with sponsors, investors, grant-makers, and patrons ...
Fund Your Dreams Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
How to Get Others to Support Your Vision If you have a dream that needs backing, be it an art project, an invention, or even a business, this is the book for you. Brainard Carey offers advice with solid examples of how building relationships with sponsors, investors, grant-makers, and patrons is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to raise money without the use of crowdfunding platforms. Readers will learn how to articulate their funding needs, develop a campaign, and approach sponsors. Chapter topics include: Defining your funding goals Pitching a proposal Writing to someone you've never met before Conversational tactics to help you ask for funding Methods for keeping in touch with potential sponsors Real examples of artists and entrepreneurs who succeeded in gaining the support of philanthropists and patrons And much more With chapters divided between practical how-tos and case studies, Fund Your Dreams Like a Creative Genius, offers readers both instructive and demonstrative lessons in making their next big project a reality. Everyone can do it with the right tools, and Carey offers an insider's guide to an otherwise daunting process.
https://magrudy-assets.storage.googleapis.com/9781621536482.jpg
17.05 USD

Fund Your Dreams Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits

by Brainard Carey
Paperback / softback
Book cover image
Aimed at small to medium businesses. The guide offers in-depth insight to regulations and practices affecting businesses in today's climate. Essential reading for any entrepreneur, small to medium business. Offering valuable advice and covering every topic that you will need to know from: * Grants and Incentives * Making the ...
The Business Guide: Investment and Trade in the UK
Aimed at small to medium businesses. The guide offers in-depth insight to regulations and practices affecting businesses in today's climate. Essential reading for any entrepreneur, small to medium business. Offering valuable advice and covering every topic that you will need to know from: * Grants and Incentives * Making the most of your IP in your business * Company formation * Business Taxation * Mergers and Acquisitions * Business Incubators * Competition Law * Employment Law * Pensions
https://magrudy-assets.storage.googleapis.com/9781787197985.jpg
25.58 USD

The Business Guide: Investment and Trade in the UK

Paperback / softback
Book cover image
The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for organizations large and small. 'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won ...
Growth IQ: Master the 10 Paths to Grow Your Business
The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for organizations large and small. 'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.
https://magrudy-assets.storage.googleapis.com/9781529004670.jpg
23.62 USD

Growth IQ: Master the 10 Paths to Grow Your Business

by Tiffani Bova
Paperback / softback
Book cover image
A roadmap for integrating mindfulness into every aspect of social change: how to lead transformation with compassion for the needs and perspectives of all people. Gretchen Steidle knows first-hand the personal transformation that mindfulness practice can bring. But she doesn't believe that transformation stops at personal wellbeing. In Leading from ...
Leading from Within: Conscious Social Change and Mindfulness for Social Innovation
A roadmap for integrating mindfulness into every aspect of social change: how to lead transformation with compassion for the needs and perspectives of all people. Gretchen Steidle knows first-hand the personal transformation that mindfulness practice can bring. But she doesn't believe that transformation stops at personal wellbeing. In Leading from Within, Steidle describes the ways that personal investment in self-awareness shapes leaders who are able to inspire change in others, build stronger relationships, and design innovative and more sustainable solutions. Steidle argues that both personal and societal transformation are essential for a just society, and with this book she offers a roadmap for integrating mindfulness into every aspect of social change. Conventional methods attempt to compel people to change through incentives or punitive measures. Conscious social change calls for leading with a deeper human understanding of change and compassion for the needs and perspectives of all stakeholders. Steidle offers mindfulness practices for individuals and groups, presents the neuroscientific evidence for its benefits, and argues for its relevance to social change. She describes five capacities of conscious social change, devoting a chapter to each. She writes about her own experiences, including her work helping women to found their own grassroots social ventures in post-conflict Africa. She describes the success of a group of rural, uneducated women in Rwanda, for example, who now provide 9,000 villagers with clean water, ending the sexual exploitation of disabled women unable to collect water on their own. Steidle also draws from the work of change agents in the United States to showcase applications of conscious social change to timely issues like immigration, racism, policing, and urban violence. Through personal stories and practical guidance, Steidle delivers both the inspiration and tools of this innovative approach to social transformation. About Global Grassroots: In post-conflict Africa, Global Grassroots equips emerging women leaders, including war survivors, subsistence farmers, and the undereducated, with the tools and resources to create conscious social change. Our core program is our Academy for Conscious Change, a social entrepreneurship and mindfulness-based leadership program that helps vulnerable women design their own non-profit solutions to address priority social issues. In our first decade of operations we have trained over 650 change agents who have designed 150 civil society organizations benefiting over 150,000 people.
https://magrudy-assets.storage.googleapis.com/9780262536189.jpg
23.88 USD

Leading from Within: Conscious Social Change and Mindfulness for Social Innovation

by Gretchen Ki Steidle
Paperback
Book cover image
Departing from the traditional approach of surveying current and future trends and developments, this unique Handbook brings phenomena, theories, and concepts from multiple disciplines together to advance entrepreneurship. With original contributions from authors who are experts in their fields, the collection offers state-of-the-art insights into generating new areas for research, ...
The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship
Departing from the traditional approach of surveying current and future trends and developments, this unique Handbook brings phenomena, theories, and concepts from multiple disciplines together to advance entrepreneurship. With original contributions from authors who are experts in their fields, the collection offers state-of-the-art insights into generating new areas for research, new theories and concepts, and new questions for policy debates - all aimed at advancing entrepreneurship. Divided into four sections and covering perspectives such as neuroscience, theology, organisational behavior and education, The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship is a rich source of information for researchers, educators, entrepreneurs, leaders and managers.
https://magrudy-assets.storage.googleapis.com/9783319916101.jpg
230.990000 USD

The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship

Hardback
Book cover image
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between ...
The Organization of Craft Work: Identities, Meanings, and Materiality
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work.
https://magrudy-assets.storage.googleapis.com/9781138636668.jpg
196.22 USD

The Organization of Craft Work: Identities, Meanings, and Materiality

Hardback
Book cover image
Discover Your Next Breakthrough Idea Every company starts with one idea-that one passion that keeps you up at night, gets you up every morning, and drives you to create something bigger than yourself. Turning an idea into a thriving business requires more than just passion. You'll need to think big, ...
Breakthrough: How to Harness the Aha! Moments That Spark Success
Discover Your Next Breakthrough Idea Every company starts with one idea-that one passion that keeps you up at night, gets you up every morning, and drives you to create something bigger than yourself. Turning an idea into a thriving business requires more than just passion. You'll need to think big, take risks, and be able to step back and recognize game-changing ideas that may already be in front of you. Those are your aha! moments. Business growth expert and serial entrepreneur Scott Duffy shares his journey and the aha! moments that led to launching and selling new businesses to innovators like Richard Branson's Virgin Group. Duffy also shares the stories of entrepreneurs who have turned their ideas into multi-million-dollar businesses, like Shaun White, Tony Robbins, Daymond John, and Gary Vaynerchuck, to help you: Be a nimble leader who makes quick buy smart decisions Unlock hidden gems in your business with the power of finding your Why? Apply growth strategies designed to scale your business in today's economy Build a positive company culture by bringing in the right people Determine which next step is right for your business after launch Create sustainability with efficient, effective processes Learn from your mistakes and turn failures into fortunes
https://magrudy-assets.storage.googleapis.com/9781599186221.jpg
23.090000 USD

Breakthrough: How to Harness the Aha! Moments That Spark Success

by Scott Duffy
Paperback / softback
Book cover image
Get out of your own way and bring your ideas to life! Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. We've been told all our lives that good things come ...
Exactly Where to Start: The Practical Guide to Turn Your BIG Idea into Reality
Get out of your own way and bring your ideas to life! Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. We've been told all our lives that good things come to those who wait --but that's a myth. Good things come to those who do. Too often, we get stuck in the getting ready stage: research, analysis, brainstorming, and more research; we feel like we need to know everything there is to know about what we want to do before we ever take the first steps. Meanwhile, the people who actually go out and do the thing are taking risks, learning lessons, and making strides toward their goals every single day. Isn't it time you joined them? This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality. Snap yourself out of analysis paralysis Stop thinking you need to know everything before you even begin Make those big decisions and focus in on your goals Chart your journey's path, and get up and get started today Many of us have fallen into a trap: we no longer believe that anything is possible, yet we are surrounded by proof that everything is possible! But we are distracted, harried, overwhelmed, and maybe a little intimidated. Our dreams remain forever in limbo, and we may go to our graves before we venture beyond the planning stage. Don't let that happen--don't you deserve to realize your goals? Exactly Where to Start gives you the kick in the pants and the practical plan you need to stand up, step up, and make it happen.
https://magrudy-assets.storage.googleapis.com/9781119484622.jpg
26.250000 USD

Exactly Where to Start: The Practical Guide to Turn Your BIG Idea into Reality

by Phil M Jones
Hardback
Book cover image
The question of 'what happens when I want to step away from all this?' is one that keeps many business owners awake at night. 'How does my entrepreneur story end in a way that preserves the good I've built up, and looks after the employees and clients?' For the owner ...
The Eternal Business: How to build and exit a business for employee ownership
The question of 'what happens when I want to step away from all this?' is one that keeps many business owners awake at night. 'How does my entrepreneur story end in a way that preserves the good I've built up, and looks after the employees and clients?' For the owner who has spent a big chunk of his or her working life building up a business they passionately believe in, and nurturing staff they care about, traditional succession planning doesn't work. Employee ownership is the new and better way of preserving your achievement. Done the right way, you can leave a legacy and pass on control without employees having to raise finance. Financial expert, podcaster and author Chris Budd recently sold his own business to its employees through the UK's Employee Ownership Trust. But the movement for employee ownership is global - and interest in this alternative succession route is growing fast.
https://magrudy-assets.storage.googleapis.com/9780857197191.jpg
34.11 USD

The Eternal Business: How to build and exit a business for employee ownership

by Chris Budd
Paperback / softback
Book cover image
Discover your role in the $50-trillion clean money revolution that is bringing true prosperity to the world. By 2050, $50 trillion will change hands in North America in the largest generational wealth transfer ever. It will remake the world and be the biggest money-making opportunity in history. Business as usual, ...
The Clean Money Revolution: Reinventing Power, Purpose, and Capitalism
Discover your role in the $50-trillion clean money revolution that is bringing true prosperity to the world. By 2050, $50 trillion will change hands in North America in the largest generational wealth transfer ever. It will remake the world and be the biggest money-making opportunity in history. Business as usual, founded on exploitation and environmental ruin, is over. Climate catastrophe, reactionary politics, and widening inequity have put the world on edge. Meanwhile innovations are shifting the economic ground, and an entire generation is pounding the table for real change. Capitalism is evolving into a force that can restore the planet, transform the global economy, and bring justice to people. Joel Solomon, impact investor and change agent, lays it on the line. The Clean Money Revolution is part memoir of an inspiring thought leader's journey from presidential campaigner to pioneering investor, part insider's guide to the businesses remaking the world, and part manifesto for a new vision of profit, power, and purpose. Meet some of the people behind this massive shift, and discover the role you can play in the $50-trillion movement toward true prosperity. A must-read for investors, wealth advisors, aspiring entrepreneurs, and all who want their values and money to work together to transform the future. The Clean Money Revolution is on. Join it!
https://magrudy-assets.storage.googleapis.com/9780865718920.jpg
25.58 USD

The Clean Money Revolution: Reinventing Power, Purpose, and Capitalism

by Joel Solomon
Paperback / softback
Book cover image
As the founder of Mogul-praised by Sheryl Sandberg as the #1 millennial platform-Tiffany Pham created a global technology and media empire by the age of 27. As living proof that the old rules of success no longer apply, Tiffany writes the new rules for following your passions and forging your ...
You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now
As the founder of Mogul-praised by Sheryl Sandberg as the #1 millennial platform-Tiffany Pham created a global technology and media empire by the age of 27. As living proof that the old rules of success no longer apply, Tiffany writes the new rules for following your passions and forging your own path in an age of disruption. Traditionally, the word mogul has been attributed to men. But Tiffany Pham has redefined it-now, when you Google the word, the top search result is the company she founded: Mogul. The platform enables millions of women, across 196 countries, to connect, share information, and access knowledge. So how did a young woman-who arrived in the United States without speaking a word of English-turn a dream of connecting women into a fulfilling career and highly profitable company that has changed so many lives? Tiffany chronicles her path to becoming one of the most successful entrepreneurs of her generation, and offers specific, actionable advice that covers everything from overcoming self-doubt, to pursuing side-hustles, to crushing it at life and work by over-delivering, all while remaining your authentic self. You will learn how to negotiate job promotions, secure and balance multiple career roles, hire and manage teams, and become a mogul yourself. The book also features strategies and insights from ten of the most powerful moguls worldwide, including Nina Garcia, Star Jones, and Rebecca Minkoff. You Are A Mogul addresses the new reality that few of us will work for one company for our entire career and that there is no one straightforward formula for a good life -personally or professionally. To succeed, we have to be agile, flexible, and strategic. You Are A Mogul is an indispensable road map to the kind of life and career that is demanding and challenging-but also exciting and full of opportunities, if you know where to look.
https://magrudy-assets.storage.googleapis.com/9781501191855.jpg
28.350000 USD

You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now

by Tiffany Pham
Hardback
Book cover image
Forget the hype and the sexy headlines, this is where you'll make your fortune. In this revealing new book Jamie Waller, entrepreneur and self-made multi-millionaire, shows how you don't need to come up with some amazing new invention or app or raise millions to be a business success. What you ...
Unsexy Business: How 12 entrepreneurs in ordinary businesses achieved extraordinary success and how you can too
Forget the hype and the sexy headlines, this is where you'll make your fortune. In this revealing new book Jamie Waller, entrepreneur and self-made multi-millionaire, shows how you don't need to come up with some amazing new invention or app or raise millions to be a business success. What you need is hard work and determination - and you need to be looking for a business idea that is pretty unsexy if you really want to make it big. We're talking about businesses that collect debts, sell sofas or ship goods - real, solid businesses that you probably use all the time - ones that that won't grab the headlines but can make you very, very rich. And that's what makes unsexy very attractive. These are ordinary businesses made extraordinary by the people behind them and their commitment to taking their businesses to the top. Jamie has spoken to 11 amazing entrepreneurs who have created just this type of brilliant business and in face-to-face interviews he uncovers the secrets to their successes and gets first-hand accounts of their compelling, and sometimes dramatic, business stories. Jamie also tells his own inspirational story, of how he took his debt collection business from nothing to GBP33m, facing stabbings and having a gun shoved in his face along the way. Discover how you too can make it really big in business by ignoring the glitz and glamour and building your own unsexy business.
https://magrudy-assets.storage.googleapis.com/9780857197139.jpg
25.58 USD

Unsexy Business: How 12 entrepreneurs in ordinary businesses achieved extraordinary success and how you can too

by Jamie Waller
Paperback / softback
Book cover image
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access ...
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies-cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)-we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal Capture, organize, and analyze data from every source and activate it across every channel Create a data-powered marketing strategy that can be customized for any audience Serve individual consumers with highly personalized interactions Deliver better customer service for the best customer experience Improve your products and optimize your operating systems Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
https://magrudy-assets.storage.googleapis.com/9781260441536.jpg
29.400000 USD

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

by Vivek Vaidya, Chris O'Hara, Tom Chavez
Hardback
Book cover image
Increasingly, entrepreneurship research recognizes a wide variety in entrepreneurial behaviour. One such difference is marked between experienced or habitual entrepreneurs and novices. This book, authored by established experts in the field, introduces and explores the habitual entrepreneur phenomenon. Building upon an international body of research, the authors analyse business behaviour ...
The Habitual Entrepreneur
Increasingly, entrepreneurship research recognizes a wide variety in entrepreneurial behaviour. One such difference is marked between experienced or habitual entrepreneurs and novices. This book, authored by established experts in the field, introduces and explores the habitual entrepreneur phenomenon. Building upon an international body of research, the authors analyse business behaviour to demonstrate how experience relates to the performance of new ventures. In employing a range of methodological techniques, the authors provide insight into how prior business ownership experience produces different outcomes when it comes to the key success factors associated with entrepreneurial ventures. With detailed coverage of finance, networking, opportunity discovery, and learning, the book is a uniquely comprehensive resource. This concise book is a complete research guide which provides an introduction for advanced students and researchers of entrepreneurship worldwide.
https://magrudy-assets.storage.googleapis.com/9781138340183.jpg
63.12 USD

The Habitual Entrepreneur

by Mike Wright, Paul Westhead
Paperback / softback
Book cover image
Acclaimed entrepreneurship and innovation scholar Piero Formica, along with a strong and diverse cast of international contributors, explore the world of Open Innovation in this volume. Tackling new developments in the field, the authors examine altruism and the role of openness to unorthodox and unconventional experimentation as the newest arena ...
Exploring the Culture of Open Innovation: Towards an Altruistic Model of Economy
Acclaimed entrepreneurship and innovation scholar Piero Formica, along with a strong and diverse cast of international contributors, explore the world of Open Innovation in this volume. Tackling new developments in the field, the authors examine altruism and the role of openness to unorthodox and unconventional experimentation as the newest arena to create modern knowledge resources and entrepreneurial ventures.
https://magrudy-assets.storage.googleapis.com/9781787437906.jpg
110.91 USD

Exploring the Culture of Open Innovation: Towards an Altruistic Model of Economy

Hardback
Book cover image
This volume addresses the current challenges for and future prospects of women's entrepreneurship research, bringing together a wealth of diverse insights with implications for research, education and practice alike. Presenting theoretical and empirical research papers and case studies, the book not only offers a topical reference guide for entrepreneurship researchers ...
Women's Entrepreneurship in Europe: Multidimensional Research and Case Study Insights
This volume addresses the current challenges for and future prospects of women's entrepreneurship research, bringing together a wealth of diverse insights with implications for research, education and practice alike. Presenting theoretical and empirical research papers and case studies, the book not only offers a topical reference guide for entrepreneurship researchers and educators, but also provides essential reading material for students interested in questions addressing diverse aspects of the challenges to and future academic and practical prospects of women's entrepreneurship.
https://magrudy-assets.storage.googleapis.com/9783319963723.jpg
146.990000 USD

Women's Entrepreneurship in Europe: Multidimensional Research and Case Study Insights

Hardback
Book cover image
Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, ...
Imagine It Forward: Courage, Creativity, and the Power of Change
Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.
https://magrudy-assets.storage.googleapis.com/9780753545713.jpg
34.12 USD

Imagine It Forward: Courage, Creativity, and the Power of Change

by Beth Comstock
Hardback
Book cover image
This contributed volume focuses on diasporans, their characteristics, networks, resources and activities in relation to international business and entrepreneurship. It presents an overview of diaspora concepts from an economic perspective, and analyzes the global-economic and societal effects and mechanisms, revealing both positive and negative aspects of diaspora activities. Providing insights ...
Diaspora Networks in International Business: Perspectives for Understanding and Managing Diaspora Business and Resources
This contributed volume focuses on diasporans, their characteristics, networks, resources and activities in relation to international business and entrepreneurship. It presents an overview of diaspora concepts from an economic perspective, and analyzes the global-economic and societal effects and mechanisms, revealing both positive and negative aspects of diaspora activities. Providing insights into the socio-cultural influences, it discusses diaspora entrepreneurship and international business, the respective organisational models, investments and business types. Lastly it offers an assessment of managing diaspora resources and policymaking. This book was created by an interdisciplinary team of editors, co-authors and reviewers including historians, sociologists, psychologists, linguists and ethnologists, as well as experts in public policy, international business, marketing and entrepreneurship. This unique team (many of the authors are themselves diasporans with an extensive understanding of their topic) provides the first global academic platform on the subject, combining the latest empirical evidence from developing, emerging, transitional and developed countries with various combinations of diaspora flows that to date have received little attention.
https://magrudy-assets.storage.googleapis.com/9783319910949.jpg
209.990000 USD

Diaspora Networks in International Business: Perspectives for Understanding and Managing Diaspora Business and Resources

Hardback
Book cover image
Are you interested in learning how to create companies people love to love? If you want to be that company people love to love--the one that people can't wait to tell others about--you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach ...
Beyond Sizzle: The Next Evolution of Branding
Are you interested in learning how to create companies people love to love? If you want to be that company people love to love--the one that people can't wait to tell others about--you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource--people--to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can't wait to tell others about! People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it's clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter--organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities--in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona's approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core(R) Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface
https://magrudy-assets.storage.googleapis.com/9781938548154.jpg
26.200000 USD

Beyond Sizzle: The Next Evolution of Branding

by Mona Amodeo
Paperback / softback
Book cover image
Migrant women stepping into ethnic catering; homeless men employed to take care of bees producing honey for sale; young people on the edge getting microcredit funding to start social businesses; or former criminals joining forces to create social and economic structures for an honest lifestyle. These initiatives capture the transformative ...
Social Entrepreneurship and Social Enterprises: Nordic Perspectives
Migrant women stepping into ethnic catering; homeless men employed to take care of bees producing honey for sale; young people on the edge getting microcredit funding to start social businesses; or former criminals joining forces to create social and economic structures for an honest lifestyle. These initiatives capture the transformative power of social enterprise and might indicate how social enterprises have the potential to make a difference for people and societies. The Nordic countries represent an interesting case. Social enterprises and co-operatives played a significant part in paving the way for the Nordic solicaristic welfare state. As the welfare state grew, civil society organizations and co-operatives lost ground, to a certain extent. But in recent decades, the welfare state has been restructured and, simultaneously, the concepts social entrepreneurship and social enterprises have gained attention. The Nordic context, with extensive public welfare structures and a high degree of citizens' participation in public affairs, might affect the emergence of social entrepreneurship and social enterprises.
https://magrudy-assets.storage.googleapis.com/9781138340091.jpg
63.12 USD

Social Entrepreneurship and Social Enterprises: Nordic Perspectives

Paperback / softback
Book cover image
Firm growth. This concept has interested researchers for generations. Economists have sought to predict and measure firm growth using a host of different variables, while strategic management scholars depict growth as the result of clever analyses and rational resource exploitation. Entrepreneurship scholars - ever engrossed by successful start-ups - have ...
The Evolution of Business: Interpretative Theory, History and Firm Growth
Firm growth. This concept has interested researchers for generations. Economists have sought to predict and measure firm growth using a host of different variables, while strategic management scholars depict growth as the result of clever analyses and rational resource exploitation. Entrepreneurship scholars - ever engrossed by successful start-ups - have pondered why growth sometimes comes fast and sometimes never at all, while the field of business history has given countless examples of growing firms in a range of different settings. Yet despite research across fields, our knowledge of how growth in a firm actually comes about is limited and we still know little about the process. This book offers a new reading of economist Edith Penrose's The Theory of the Growth of the Firm. The bold statement is that although Penrose's work - across fields and generations - is amongst the most quoted on firm growth, the basic points of her work have yet to be realized and explored empirically. Essentially, growth is created by a dynamic interrelation between the firm's self-conception and its image of context. Based on these two subjective categories, the firm makes decisions and its actions lead it to develop along a particular path. To Penrose this is the basic engine that drives the growth and development of firms. This book discusses how the engine of firm growth can be captured in empirical analysis using interpretative theory and narrative methods inspired by recent streams of research in business history.
https://magrudy-assets.storage.googleapis.com/9781138301245.jpg
196.22 USD

The Evolution of Business: Interpretative Theory, History and Firm Growth

by Ellen Korsager
Hardback
Book cover image
The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social ...
Creating Business Value and Competitive Advantage With Social Entrepreneurship
The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.
https://magrudy-assets.storage.googleapis.com/9781522556879.jpg
215.250000 USD

Creating Business Value and Competitive Advantage With Social Entrepreneurship

Hardback
Book cover image
Maynard Webb - Silicon Valley angel investor, board member at Sales force and Visa, former chairman of the board at Yahoo!, and former CEO of LiveOps and COO of eBay - has long been considered one of Silicon Valley's most trusted sources of advice for entrepreneurs. Known for sharing his ...
Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business
Maynard Webb - Silicon Valley angel investor, board member at Sales force and Visa, former chairman of the board at Yahoo!, and former CEO of LiveOps and COO of eBay - has long been considered one of Silicon Valley's most trusted sources of advice for entrepreneurs. Known for sharing his insight through personal letters to new company founders and entrepreneurs, Webb now reveals to all business readers what he has previously counseled to a private audience. Dear Founder, a collection of more than eighty thoughtful, wise, and wide-ranging letters, is rich with sound advice on an array of business topics: how to hire your first employees, how to build and manage culture, how to raise money, how to set and reach goals, how to scale, and how to think about legacy. These and dozens of other business-critical subjects are addressed with a blend of empathy, humor, candor, tough-love, and hard-won wisdom from more than forty years in a range of businesses from start-ups to established companies. Dear Founder is an invaluable book for anyone who wants to lead and succeed in any business.
https://magrudy-assets.storage.googleapis.com/9781250202505.jpg
15.740000 USD

Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business

by Maynard Webb, Carlye Adler
Paperback / softback
Book cover image
Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is ...
Start Now. Get Perfect Later.
Hardly anyone gets it right the first time, but many of us are crippled by indecision and fear of failure. The desire to get it right can inhibit us from getting started. In this book Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go. This book will show you how to launch your business or idea, begin the next phase of your career, and overcome self-doubt - right away. Get perfect later, get started NOW.
https://magrudy-assets.storage.googleapis.com/9781473685437.jpg
20.48 USD

Start Now. Get Perfect Later.

by Rob Moore
Paperback / softback
Book cover image
In his bestselling book SOAR! T.D. Jakes reveals how to build your uniquely personal vision into a special contribution to the world. Now, in INSPIRED TO SOAR! Jakes has written 101 daily readings that will motivate you to launch your entrepreneurial drive. Blending the practical business acumen of a successful ...
Inspired to Soar!: 101 Daily Readings for Building Your Vision
In his bestselling book SOAR! T.D. Jakes reveals how to build your uniquely personal vision into a special contribution to the world. Now, in INSPIRED TO SOAR! Jakes has written 101 daily readings that will motivate you to launch your entrepreneurial drive. Blending the practical business acumen of a successful CEO with the dynamic voice of a life coach and pastor, TD Jakes will challenge you to embrace your God-given purpose. Each reading is designed to fit into the schedule of a busy professional, while providing Biblical wisdom, reflections, and inspiration. Buckle your seat belt-you have been cleared to fly beyond your fears, to absolutely SOAR!
https://magrudy-assets.storage.googleapis.com/9781546010388.jpg
10.500000 USD

Inspired to Soar!: 101 Daily Readings for Building Your Vision

by T D Jakes
Hardback
Book cover image
In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides cutting edge inspiration and a host of exciting ideas about how ...
Superfast: Lead at speed
In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You'll learn the practical solutions to leadership questions which the most savvy global leaders employ, and map your own shortcut to personal and professional success. Leadership is not just about moving fast, however. Superfast will show you how to use your time in the smartest, most efficient way possible - slowing down when necessary to get decisions right and accelerating elsewhere to unlock growth. Stop waiting around. Superfast will give you the tools to lead well and make change happen.
https://magrudy-assets.storage.googleapis.com/9781473661868.jpg
34.12 USD

Superfast: Lead at speed

by Sophie Devonshire
Hardback
Page 1 of 40