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Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five ...
ACCELerate Your Social Media
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five key ACCELerators(t) for you to realise return on investment. These are underpinned by what he refers to as tactical engagement strategies which enable you to blend your social media with your all-important off-line networking. No hype. 100% reality. Read this book, apply what John shares with you, and you will ACCELerate(t) Your Social Media.
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29.74 USD

ACCELerate Your Social Media

by John Coupland
Paperback
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***Axiom Business Book Award Winner!*** Something massive is shifting in the world of entertainment. Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million ...
Streampunks: How YouTube and the New Creators are Transforming Our Lives
***Axiom Business Book Award Winner!*** Something massive is shifting in the world of entertainment. Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment. Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube's Chief Business Officer Robert Kyncl gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars - YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat-and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul Shane Smith who used the platform to turn young people onto news and current affairs. By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop. Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
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11.73 USD

Streampunks: How YouTube and the New Creators are Transforming Our Lives

by Maany Peyvan, Robert Kyncl
Paperback / softback
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Anyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised third edition of ...
The eBay Business Handbook: How Anyone Can Build a Business and Make Big Money on eBay.co.uk
Anyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised third edition of his eBay Business Handbook he reveals the secrets of his success. Robert covers everything you need to know; from the eBay basics through to the creation and management of your own business. It gives you the information you need to use eBay to its full potential, to maximise returns and develop a robust online business. This book has been written for anyone who has ever considered the idea of being their own boss. Whether you want to supplement an existing income or you want a complete change in lifestyle, this book is for you - giving you the confidence and knowledge you need to make that step. Unlike many other eBay guides, this handbook is based on the personal experiences of an established Power Seller. Everything is covered; from the practical concerns of international sales to the purchase of packing materials. With a fresh, common sense approach to selling, the book includes many hints, tips and personal recommendations that can be applied to all of your eBay activities. One of the most valuable sections is the one dedicated to finding stock to sell. Where traders obtain their stock is a closely guarded secret and often finding where to buy can be quite daunting. This guide tells you where to look, how to buy from different sources and, perhaps the most interesting of all, how to use eBay as a source of goods. Discover how the author went from zero to over 25,000 positive feedbacks (and counting). From the very first LP record to the family car, he has sold items into almost every corner of the globe and taken every form of payment known to man. Anybody can do this, just follow the simple steps in this guide, dedicate the time, and soon you too could be living the eBay dream.
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27.88 USD

The eBay Business Handbook: How Anyone Can Build a Business and Make Big Money on eBay.co.uk

by Robert Pugh
Paperback
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Leverage the power of the world's largest professional network for all your business purposes. Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains ...
Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
Leverage the power of the world's largest professional network for all your business purposes. Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: find customers, partners, investors, or advisors; hire qualified employees; build a personal brand to draw customers and recruiters; attract opportunities for more work, media exposure, lucrative partnerships; increase your network with thousands of contacts with one simple technique; find and land the perfect job; and, develop business relationships. The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world's largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.
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10.69 USD

Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

by Dan Sherman
Paperback
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'This book has had an enormous impact on the evolution of blockchain in the world' Satya Nadella, CEO, Microsoft Corporation 'What a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technological, economic and social history where the sky is ...
Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World
'This book has had an enormous impact on the evolution of blockchain in the world' Satya Nadella, CEO, Microsoft Corporation 'What a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technological, economic and social history where the sky is the limit' Steve Wozniak, co-founder of Apple Computer and Chief Scientist at Prima Data 'The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time' Clay Christensen, Professor of Business Administration at Harvard Business School and author of The Innovator's Dilemma 'Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidity explain why and how to capture the opportunity and avoid dangers' Klaus Schwab, Founder and Executive Chairman of the World Economic Forum The first book to explain why blockchain technology will fundamentally change our lives Blockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere. In Blockchain Revolution, Don and Alex Tapscott reveal how this game-changing technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting, and from insurance claims to artist royalty payments. Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind. 'Blockchain Revolution is a highly readable introduction to a bamboozling but increasingly important field' - Guardian Don Tapscott is one of the most influential living theorists about business and society. He is the bestselling author of Wikinomics, The Digital Economy, and a dozen other acclaimed books about tech-nology, business, and society. Alex Tapscott is the CEO and founder of Northwest Passage Ventures, an advisory firm building blockchain companies. Previously, he worked for seven years in investment banking in New York and Toronto.
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23.46 USD

Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

by Alex Tapscott, Don Tapscott
Paperback / softback
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A cutting-edge guide to turning technical analysis into trading success, Chart Your Way to Profits, Second Edition shows you how to use the powerful technology available online in conjunction with technical analysis to assess markets and make the most profitable trading decisions possible. In the book, author Tim Knight discusses ...
Chart Your Way to Profits: The Online Trader's Guide to Technical Analysis with Prophetcharts

A cutting-edge guide to turning technical analysis into trading success,

Chart Your Way to Profits, Second Edition shows you how to use the powerful technology available online in conjunction with technical analysis to assess markets and make the most profitable trading decisions possible.

In the book, author Tim Knight discusses the key aspects of technical analysis and reveals how to design your own charts and indicators in a way that enables you to easily monitor the markets and make solid trading decisions. This new edition discusses a wider range of technical tools within ProphetCharts and shows you how to evaluate and compare industry sectors and groups of stocks to identify the best trading opportunities. * Features many new technical tools for tracking individual stocks * Illustrates how to use the highly-rated online application ProphetCharts to create state-of-art, customized graphs * Helps hone your own analysis skills through hundreds of real-world examples

Written in a straightforward and accessible manner, Chart Your Way to Profits, Second Edition not only explains technical analysis, but also provides readers with examples demonstrating how effective technical analysis can identify highly profitable trades.

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92.99 USD

Chart Your Way to Profits: The Online Trader's Guide to Technical Analysis with Prophetcharts

by Timothy Knight
Hardback
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The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by ...
The Diffusion of E-commerce in Developing Economies: A Resource-Based Approach
The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development. Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term 'technological opportunism'. One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries' experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives. The volume's ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.
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61.88 USD

The Diffusion of E-commerce in Developing Economies: A Resource-Based Approach

by Sheikha Lubna Al Qasimi, Zeinab Karake
Hardback
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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The ...
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. * Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers * Offers a wealth of compelling case studies and real-world examples * Includes information on new platforms including Facebook Live and Snapchat * Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
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27.47 USD

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott
Paperback / softback
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Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone ...
The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash. But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. It implies, above all, monumental and wide-reaching change--for better and for worse. But it is here to stay, and you ignore it at your peril.Vigna and Casey demystify cryptocurrency--its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world; The Age of Cryptocurrency will teach you how to be ready.
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20.60 USD

The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order

by Michael J. Casey, Paul Vigna
Paperback / softback
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Who Owns the Future?
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19.46 USD

Who Owns the Future?

by Jaron Lanier
Paperback / softback
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Online Marketing Success Stories
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34.41 USD

Online Marketing Success Stories

by Rene V Richards
Paperback
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The Tribe That Discovered Trust: How Trust Is Created, Propagated, Lost and Regained in Commercial Interactions
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25.46 USD

The Tribe That Discovered Trust: How Trust Is Created, Propagated, Lost and Regained in Commercial Interactions

by David Amerland
Paperback / softback
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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
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10.30 USD

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

by Antonio Garcia Martinez
Paperback / softback
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How and Where to Locate the Merchandise to Sell on eBay : Insider Information You Need to Know from the Experts Who Do it Every Day
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39.04 USD

How and Where to Locate the Merchandise to Sell on eBay : Insider Information You Need to Know from the Experts Who Do it Every Day

by Dan W. Blacharski, Michael P. Lujanac
Paperback
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Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline. Innovation was a carefully planned process, driven from above and tied to key strategic goals. Nowadays, innovation means entrepreneurship, self-organizing teams, fast ideas and ...
Hacker Culture and the New Rules of Innovation
Fifteen years ago, a company was considered innovative if the CEO and board mandated a steady flow of new product ideas through the company's innovation pipeline. Innovation was a carefully planned process, driven from above and tied to key strategic goals. Nowadays, innovation means entrepreneurship, self-organizing teams, fast ideas and cheap, customer experiments. Innovation is driven by hacking, and the world's most innovative companies proudly display their hacker credentials. Hacker culture grew up on the margins of the computer industry. It entered the business world in the twenty-first century through agile software development, design thinking and lean startup method, the pillars of the contemporary startup industry. Startup incubators today are filled with hacker entrepreneurs, running fast, cheap experiments to push against the limits of the unknown. As corporations, not-for-profits and government departments pick up on these practices, seeking to replicate the creative energy of the startup industry, hacker culture is changing how we think about leadership, work and innovation. This book is for business leaders, entrepreneurs and academics interested in how digital culture is reformatting our economies and societies. Shifting between a big picture view on how hacker culture is changing the digital economy and a detailed discussion of how to create and lead in-house teams of hacker entrepreneurs, it offers an essential introduction to the new rules of innovation and a practical guide to building the organizations of the future.
61.35 USD

Hacker Culture and the New Rules of Innovation

by Tim Rayner
Paperback / softback
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`An indispensable guide.' Reid Hoffman, co-founder of LinkedIn `Tech's most valuable teacher.' Forbes Silicon Valley's leading intellectual and the founder of O'Reilly Media explores the upside and the potential downsides of our future - what he calls the `next economy'. Tim O'Reilly's genius is to identify and explain emerging technologies ...
WTF?: What's the Future and Why It's Up to Us
`An indispensable guide.' Reid Hoffman, co-founder of LinkedIn `Tech's most valuable teacher.' Forbes Silicon Valley's leading intellectual and the founder of O'Reilly Media explores the upside and the potential downsides of our future - what he calls the `next economy'. Tim O'Reilly's genius is to identify and explain emerging technologies with world shaking potential - the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data. `The man who can really can make a whole industry happen,' according to Executive Chairman of Google Eric Schmidt, O'Reilly has most recently focused on the future of work - AI, algorithms, and new approaches to business organisation that will shape our lives. He has brought together an unlikely coalition of technologists, business leaders, labour advocates, and policy makers to wrestle with these issues. In WTF? he shares the evolution of his intellectual development, applying his approach to a number of challenging issues we will face as citizens, employees, business leaders, and a nation. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or only done by people in partnership with those machines? What happens to our consumer based societies - to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? What's the future of education when on-demand learning outperforms traditional institutions? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organisation will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.
23.46 USD

WTF?: What's the Future and Why It's Up to Us

by Tim O'Reilly
Paperback / softback
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