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From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires - the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off. Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account ...
Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption
From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires - the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off. Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding - and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and legal foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook - and the first great book from the world of bitcoin. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money for fear of alienating Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into a shady character who tells them about a brand new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize crypto is, in their own words, either the next big thing or total bulls--t. There's nothing left to do but make a bet. From the Silk Road to the halls of the Securities and Exchange Commission to the Facebook boardroom, Bitcoin Billionaires will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26th, 2017, the Winklevoss brothers became the first bitcoin billionaires. Here's the story of how they got there - as only Ben Mezrich could tell it.
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14.02 USD

Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption

by Ben Mezrich
Paperback / softback
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Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything. Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money ...
Sales 101: From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything. Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money with sales as a side hustle, or are just looking to turn your hobby into a business, everyone can benefit from knowing how to sell. With Sales 101 you can start selling now. This clear and comprehensive guide is perfect for those who are just starting out in the sales field. Presented with a casual and an easy-to-understand tone, it gives you the information and training you need to get started. Sales 101 teaches the basic sales philosophies and tactics that have been successful for centuries, along with newer, more up-to-date information about using the internet and social media to find leads and increase your customer base. Whether you need guidance in making a presentation or closing a deal to handling rejection or managing your time, Sales 101 shares the best advice and solutions to prepare you for a career in the sales field.
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18.31 USD

Sales 101: From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell

by Wendy Connick
Hardback
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A curated collection of HBR's latest thinking on blockchain. Curates the latest and most important thinking on blockchain--a topic that all leaders and managers need to be up to speed with and conversant on. Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research ...
Blockchain: The Insights You Need from Harvard Business Review
A curated collection of HBR's latest thinking on blockchain. Curates the latest and most important thinking on blockchain--a topic that all leaders and managers need to be up to speed with and conversant on. Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases--all with HBR's quality and rigor. Introduces readers to the topic. Provides the essential basics and prepares them for more in-depth engagement. Provides intermediates with a refresher on the basics of the topic and extends their knowledge with HBR's most cutting-edge, forward-looking, and provocative content on the topic. Answers the question What does HBR have to say about blockchain? for customers who have read authored books on the topic. Features an introduction, tying the book together, from one of HBR's leading experts on the topic. Executive summaries and key points bullets to give readers immediate takeaways. Audience: Leaders and managers who need to get up to speed, quickly, on what they need to know about Blockchain. Leaders who need to understand the basics of Blockchain, know what the options are when they're considering adopting blockchain-based technology, keep up with their competitors and colleagues, and reinvent their business for the future.
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25.75 USD

Blockchain: The Insights You Need from Harvard Business Review

by Karim R. Lakhani, Marco Iansiti, Don Tapscott, Harvard Business Review
Paperback / softback
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In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, ...
Alibaba's World: How One Remarkable Chinese Company Is Changing the Face of Global Business
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.
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16.59 USD

Alibaba's World: How One Remarkable Chinese Company Is Changing the Face of Global Business

by Porter Erisman
Paperback / softback
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An engrossing, insider's account of how a teacher built one of the world's most valuable companies-rivaling Walmart and Amazon-and forever reshaped the global economy In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it ...
Alibaba: The House That Jack Ma Built
An engrossing, insider's account of how a teacher built one of the world's most valuable companies-rivaling Walmart and Amazon-and forever reshaped the global economy In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. In 2014, Alibaba's $25 billion IPO was the largest global IPO in history. A Rockefeller of his time, who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector and the gatekeeper to hundreds of millions of middle-class consumers. Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material, including exclusive interviews, Clark draws on his own experience as an early adviser to Alibaba as well as his two decades in China chronicling the Internet's impact on the country to create an authoritative, compelling narrative account of Alibaba's rise. How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from both China and Silicon Valley? Can Alibaba maintain its 80 percent market share? As it forges ahead into finance and entertainment, are there limits to Alibaba's ambitions? How does the Chinese government view its rise? Will Alibaba expand farther overseas, including into the United States? Clark tells Alibaba's tale in the context of China's momentous economic and social changes, illuminating an unlikely corporate titan as never before. Advance Praise For Alibaba Anybody who thinks the Chinese just copy or steal technology from the West should read this book and think again. Jack Ma is part Bill Gates, part Steve Jobs, part Larry Page, part Sergey Brin, and part Mark Zuckerberg, all rolled into one. -Sir Martin Sorrell, CEO of WPP Duncan Clark gets into the heart and soul of Alibaba and its founder, Jack Ma, who deftly maneuvered through the discontinuities and barriers in China to create one of the greatest companies in the world. China has thrived under the leadership of Jack Ma. This book is a must-read for anyone who wants to understand the present China and the heartbeat of a great entrepreneur. -Tim Draper, founder of Draper Associates, DFJ, and Draper University This book provides excellent insight into the world of Jack Ma, perhaps the most famous of the leaders of the new economy in China. Duncan Clark is a real China 'Old Hand,' unique in his knowledge of the Jack Ma generation. This book is definitely on the short list for those who wish to understand the Chinese economy today. -Ken Wilcox, Chairman Emeritus, Silicon Valley Bank
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19.46 USD

Alibaba: The House That Jack Ma Built

by Duncan Clark
Paperback / softback
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THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build ...
How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time
THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
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26.04 USD

How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

by George Berkowski
Paperback / softback
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A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, ...
Company of One: Why Staying Small is the Next Big Thing for Business
A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth. In Company of One, Jarvis explains how you can do the same, including: * Planning to set up * Determining desired revenues * Keeping clients happy * And, of course, doing all this on your own. Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches. -CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book. -CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP
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25.75 USD

Company of One: Why Staying Small is the Next Big Thing for Business

by Paul Jarvis
Paperback / softback
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How to Make Money on the Internet is the essential guide to making some extra cash on the side or even earning a living online. This clear, accessible and realistic book, with helpful screenshots, will take you through some of the many arenas in which you can do this, and ...
How to Make Money on the Internet Made Easy: Apple, eBay, Amazon, Facebook - There Are So Many Ways of Making a Living Online
How to Make Money on the Internet is the essential guide to making some extra cash on the side or even earning a living online. This clear, accessible and realistic book, with helpful screenshots, will take you through some of the many arenas in which you can do this, and how to go about it. Learn how to be successful selling your wares on eBay and Amazon Marketplace, from making sure you have the best photos of your product and making the most out of the postal options, to creating a brand ID to increase credibility and good reviews. Learn how to sell services and schemes; discover how to make money from affiliate advertising, pay per click and posting reviews - the list is endless. With a little imagination you will rake in the cash!
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10.02 USD

How to Make Money on the Internet Made Easy: Apple, eBay, Amazon, Facebook - There Are So Many Ways of Making a Living Online

by Rob Hawkins
Paperback / softback
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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, ...
This is Marketing: You Can't Be Seen Until You Learn To See
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way. - The Financial Times
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25.75 USD

This is Marketing: You Can't Be Seen Until You Learn To See

by Seth Godin
Paperback / softback
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Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that ...
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...
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25.75 USD

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

by Glenn Fisher
Paperback / softback
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Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in ...
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
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15.45 USD

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

by Porter Erisman
Paperback / softback
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FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and ...
100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.
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34.34 USD

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Malcolm McDonald, Martin Newman
Paperback / softback
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Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways… This book will help you:   Shift ...
Social Media for a New Age

Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways…

This book will help you:

 

  • Shift overwhelm or anxiety by getting you out of the Social Media Vortex of Doom.
  • Understand WTF actually is an Algorithm and how your content gets seen online.
  • Connect with your Social Media Ego and your Social Media Soul.
  • Move through any Visibility Vulnerability that stops you from sharing or being seen.
  • Discover playful and fun ways to tap into your Creativity for Content creation & Connection.
  • Create a Strategy of Love and a Framework to Flow within.
  • Explore what it means to be Authentic online.
  • Work with the power of Connected Community and marketing for a new paradigm.
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17.17 USD

Social Media for a New Age

by Katie Brockhurst
Paperback / softback
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There are new kinds of intelligence forming. Computers are beginning to teach themselves with spectacular results. But in our excitement over the promise of neural networks and deep learning, we have neglected the most important development of all. Superminds - groups of people and computers working together - can act ...
Superminds: How Hyperconnectivity is Changing the Way We Solve Problems
There are new kinds of intelligence forming. Computers are beginning to teach themselves with spectacular results. But in our excitement over the promise of neural networks and deep learning, we have neglected the most important development of all. Superminds - groups of people and computers working together - can act more intelligently than any person, group, or computer has ever done before. They already make many of our most important decisions, whether through the hierarchy of a multinational company or the democracy of a nation state. And they will do a lot more. Groundbreaking and utterly fascinating, Superminds shows that instead of fearing the rise of artificial intelligence we should be focusing on what we can achieve by working with computers - because together we will change the world.
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25.75 USD

Superminds: How Hyperconnectivity is Changing the Way We Solve Problems

by Thomas W. Malone
Paperback / softback
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SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning --- Today's consumers prefer the advantages of access over the hassles of ownership. It's ...
Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning --- Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
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25.75 USD

Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It

by Tien Tzuo
Paperback / softback
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`The man who can really make a whole industry happen.' Eric Schmidt, Executive Chairman of Google `A punchy and provocative book . . . WTF? is an insightful and heartfelt plea, daring us to reimagine a better economy and society.' Financial Times Renowned as `the Oracle of Silicon Valley', Tim ...
WTF?: What's the Future and Why It's Up to Us
`The man who can really make a whole industry happen.' Eric Schmidt, Executive Chairman of Google `A punchy and provocative book . . . WTF? is an insightful and heartfelt plea, daring us to reimagine a better economy and society.' Financial Times Renowned as `the Oracle of Silicon Valley', Tim O'Reilly has spent three decades exploring the world-transforming power of information technology. Now, the leading thinker of the internet age turns his eye to the future - and asks the questions that will frame the next stage of the digital revolution: * Will increased automation destroy jobs or create new opportunities? * What will the company of tomorrow look like? * Is a world dominated by algorithms to be welcomed or feared? * How can we ensure that technology serves people, rather than the other way around? * How can we all become better at mapping future trends? Tim O'Reilly's insights create an authoritative, compelling and often surprising portrait of the world we will soon inhabit, highlighting both the many pitfalls and the enormous opportunities that lie ahead. `Tim O'Reilly has been at the cutting edge of the internet since it went commercial.' New York Times `O'Reilly's ability to quickly identify nascent trends is unparalleled.' Wired
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18.60 USD

WTF?: What's the Future and Why It's Up to Us

by Tim O'Reilly
Paperback / softback
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New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a ...
The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley
New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone's highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.
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17.17 USD

The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley

by Brad Stone
Paperback / softback
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'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, ...
Lost and Founder: A Painfully Honest Field Guide to the Startup World
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook
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25.75 USD

Lost and Founder: A Painfully Honest Field Guide to the Startup World

by Rand Fishkin
Paperback / softback
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Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not ...
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress Features numerous real-world stories that offer unique insight on what to do and what not to do Shares simple tips for developing a web site with no code required Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs Addresses how to locate and engage people and then keep them coming back Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.
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37.18 USD

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

by Dave Peck
Paperback
Book cover image
Social networking has dramatically altered the way companies react to change. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment ...
The Connected Company
Social networking has dramatically altered the way companies react to change. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today's connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. In The Connected Company, we examine what they're doing, how they're doing it, and why it works. And we show you how your company can use the same principles to adapt - and thrive - in today's ever-changing global marketplace.
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29.74 USD

The Connected Company

by Thomas van der Wal, Dave Gray
Hardback
Book cover image
NEW YORK TIMES BESTSELLER An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is ...
Chaos Monkeys: Inside the Silicon Valley Money Machine
NEW YORK TIMES BESTSELLER An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network. Computer engineers use `chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as `high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark `Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital `privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
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10.87 USD

Chaos Monkeys: Inside the Silicon Valley Money Machine

by Antonio Garcia Martinez
Paperback / softback
Book cover image
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen ...
Hooked: How to Build Habit-Forming Products
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next Web Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as the place to discover the next big things in tech.
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22.31 USD

Hooked: How to Build Habit-Forming Products

by Nir Eyal
Hardback
Book cover image
This book is aimed at the non-expert, who has less than great IT skills and may possibly have zero marketing knowledge. It provides a step-by-step plan to enable anyone to create and implement an online marketing strategy that will work for you in one week!
Online Marketing in 7 Days!: All You Need to Get Up and Running in a Week
This book is aimed at the non-expert, who has less than great IT skills and may possibly have zero marketing knowledge. It provides a step-by-step plan to enable anyone to create and implement an online marketing strategy that will work for you in one week!
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18.57 USD

Online Marketing in 7 Days!: All You Need to Get Up and Running in a Week

by Sarah McCartney
Paperback
Book cover image
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five ...
ACCELerate Your Social Media
Social media. One way or another, we all seem to be 'doing it'. Great. However, doing what exactly? Are you getting the results you expect? Do you have an approach that truly delivers ROI? In our ever busy and noisy world, we all need clarity. John Coupland has developed five key ACCELerators(t) for you to realise return on investment. These are underpinned by what he refers to as tactical engagement strategies which enable you to blend your social media with your all-important off-line networking. No hype. 100% reality. Read this book, apply what John shares with you, and you will ACCELerate(t) Your Social Media.
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29.74 USD

ACCELerate Your Social Media

by John Coupland
Paperback
Book cover image
***Axiom Business Book Award Winner!*** Something massive is shifting in the world of entertainment. Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million ...
Streampunks: How YouTube and the New Creators are Transforming Our Lives
***Axiom Business Book Award Winner!*** Something massive is shifting in the world of entertainment. Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment. Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube's Chief Business Officer Robert Kyncl gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars - YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat-and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul Shane Smith who used the platform to turn young people onto news and current affairs. By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop. Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
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23.46 USD

Streampunks: How YouTube and the New Creators are Transforming Our Lives

by Maany Peyvan, Robert Kyncl
Paperback / softback
Book cover image
Leverage the power of the world's largest professional network for all your business purposes. Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains ...
Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
Leverage the power of the world's largest professional network for all your business purposes. Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: find customers, partners, investors, or advisors; hire qualified employees; build a personal brand to draw customers and recruiters; attract opportunities for more work, media exposure, lucrative partnerships; increase your network with thousands of contacts with one simple technique; find and land the perfect job; and, develop business relationships. The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world's largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.
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10.69 USD

Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

by Dan Sherman
Paperback
Book cover image
'This book has had an enormous impact on the evolution of blockchain in the world' Satya Nadella, CEO, Microsoft Corporation 'What a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technological, economic and social history where the sky is ...
Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World
'This book has had an enormous impact on the evolution of blockchain in the world' Satya Nadella, CEO, Microsoft Corporation 'What a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technological, economic and social history where the sky is the limit' Steve Wozniak, co-founder of Apple Computer and Chief Scientist at Prima Data 'The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time' Clay Christensen, Professor of Business Administration at Harvard Business School and author of The Innovator's Dilemma 'Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidity explain why and how to capture the opportunity and avoid dangers' Klaus Schwab, Founder and Executive Chairman of the World Economic Forum The first book to explain why blockchain technology will fundamentally change our lives Blockchain is the ingeniously simple technology that powers Bitcoin. But it is much more than that, too. It is a public ledger to which everyone has access, but which no single person controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere. In Blockchain Revolution, Don and Alex Tapscott reveal how this game-changing technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting, and from insurance claims to artist royalty payments. Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind. 'Blockchain Revolution is a highly readable introduction to a bamboozling but increasingly important field' - Guardian Don Tapscott is one of the most influential living theorists about business and society. He is the bestselling author of Wikinomics, The Digital Economy, and a dozen other acclaimed books about tech-nology, business, and society. Alex Tapscott is the CEO and founder of Northwest Passage Ventures, an advisory firm building blockchain companies. Previously, he worked for seven years in investment banking in New York and Toronto.
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23.46 USD

Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

by Alex Tapscott, Don Tapscott
Paperback / softback
Book cover image
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new ...
Marketing Communications: Integrating Offline and Online with Social Media
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.
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74.37 USD

Marketing Communications: Integrating Offline and Online with Social Media

by Jonathan Taylor, Ze Zook, P R Smith
Paperback
Book cover image
The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by ...
The Diffusion of E-commerce in Developing Economies: A Resource-Based Approach
The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development. Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term 'technological opportunism'. One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries' experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives. The volume's ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.
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113.01 USD

The Diffusion of E-commerce in Developing Economies: A Resource-Based Approach

by Sheikha Lubna Al Qasimi, Zeinab Karake
Hardback
Book cover image
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The ...
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. * Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers * Offers a wealth of compelling case studies and real-world examples * Includes information on new platforms including Facebook Live and Snapchat * Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
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27.47 USD

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott
Paperback / softback
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