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This book introduces social manufacturing, the next generation manufacturing paradigm that covers product life cycle activities that deal with Internet-based organizational and interactive mechanisms under the context of socio-technical systems in the fields of industrial and production engineering. Like its subject, the book's approach is multi-disciplinary, including manufacturing systems, operations ...
Social Manufacturing: Fundamentals and Applications
This book introduces social manufacturing, the next generation manufacturing paradigm that covers product life cycle activities that deal with Internet-based organizational and interactive mechanisms under the context of socio-technical systems in the fields of industrial and production engineering. Like its subject, the book's approach is multi-disciplinary, including manufacturing systems, operations management, computational social sciences and information systems applications. It reports on the latest research findings regarding the social manufacturing paradigm, the architecture, configuration and execution of social manufacturing systems and more. Further, it describes the individual technologies enabled by social manufacturing for each topic, supported by case studies. The technologies discussed include manufacturing resource minimalization and their socialized reorganizations, blockchain models in cybersecurity, computing and decision-making, social business relationships and organizational networks, open product design, social sensors and extended cyber-physical systems, and social factory and inter-connections. This book helps engineers and managers in industry to practice social manufacturing, as well as offering a systematic reference resource for researchers in manufacturing. Students also benefit from the detailed discussions of the latest research and technologies that will have been put into practice by the time they graduate.
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178.490000 USD

Social Manufacturing: Fundamentals and Applications

by Pingyu Jiang
Hardback
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This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities. It contains the best papers of notable scientists from the 4th European Network Intelligence Conference (ENIC 2017) that have been peer reviewed and expanded into the present format. The aim of this text ...
Network Intelligence Meets User Centered Social Media Networks
This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities. It contains the best papers of notable scientists from the 4th European Network Intelligence Conference (ENIC 2017) that have been peer reviewed and expanded into the present format. The aim of this text is to share knowledge and experience as well as to present recent advances in the field. The book is a nice mix of basic research topics such as data-based centrality measures along with intriguing applied topics, for example, interaction decay patterns in online social communities. This book will appeal to students, professors, and researchers working in the fields of data science, computational social science, and social network analysis.
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115.490000 USD

Network Intelligence Meets User Centered Social Media Networks

Hardback
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This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, ...
Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was Building Strong Brands in the Digital Age .
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178.490000 USD

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018

Paperback
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There are new kinds of intelligence forming. Computers are beginning to teach themselves with spectacular results. But in our excitement over the promise of neural networks and deep learning, we have neglected the most important development of all. Superminds - groups of people and computers working together - can act ...
Superminds: The Surprising Power of People and Computers Thinking Together
There are new kinds of intelligence forming. Computers are beginning to teach themselves with spectacular results. But in our excitement over the promise of neural networks and deep learning, we have neglected the most important development of all. Superminds - groups of people and computers working together - can act more intelligently than any person, group, or computer has ever done before. They already make many of our most important decisions, whether through the hierarchy of a multinational company or the democracy of a nation state. And they will do a lot more. Groundbreaking and utterly fascinating, Superminds shows that instead of fearing the rise of artificial intelligence we should be focusing on what we can achieve by working with computers - because together we will change the world.
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23.62 USD

Superminds: The Surprising Power of People and Computers Thinking Together

by Thomas W. Malone
Paperback
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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together ...
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
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34.11 USD

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

by Lazar Dzamic, Justin Kirby
Paperback
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In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's largest, valuing the company ...
Alibaba: The House That Jack Ma Built
In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese consumers depend on every day, providing employment and income for tens of millions more. A Rockefeller of his age, Jack has become an icon for the country's booming private sector, and as the face of the new, consumerist China is courted by heads of state and CEOs from around the world. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba's rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way. Duncan explores vital questions about the company's past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China's e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country's financial and media markets, are there limits to Alibaba's ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets? Clark tells Alibaba's tale within the wider story of China's economic explosion-the rise of the private sector and the expansion of Internet usage-that haver powered the country's rise to become the world's second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.
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16.80 USD

Alibaba: The House That Jack Ma Built

by Duncan Clark
Paperback
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New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a ...
The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley
New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone's highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.
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15.75 USD

The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley

by Brad Stone
Paperback
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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world ...
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
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51.18 USD

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

by Mike Grigsby
Paperback
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'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, ...
Lost and Founder: A Painfully Honest Field Guide to the Startup World
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook
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23.62 USD

Lost and Founder: A Painfully Honest Field Guide to the Startup World

by Rand Fishkin
Paperback
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'An engrossing story of audacious entrepreneurism' -- Charles Duhigg 'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman 'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar In 2008, two broke art school graduates and their coder-whiz friend set up a ...
The Airbnb Story: How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies
'An engrossing story of audacious entrepreneurism' -- Charles Duhigg 'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman 'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley's `unicorn' startups. Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate. This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.
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17.05 USD

The Airbnb Story: How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies

by Leigh Gallagher
Paperback
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Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales with Best Practices for Business Success
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20.990000 USD

Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales with Best Practices for Business Success

by Mark Robertson
Paperback
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Content Marketing: How to Get 12 Months' Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers
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14.050000 USD

Content Marketing: How to Get 12 Months' Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers

by Alain Magnuson
Paperback
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Bootstrapping E-Commerce: How to Import and Sell on Amazon (Revised 2018 Edition)
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10.490000 USD

Bootstrapping E-Commerce: How to Import and Sell on Amazon (Revised 2018 Edition)

by Anthony Lee
Paperback
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The Etsy Image Guide, Resources, Checklists and Q&as: How to Make the Right Images the Right Way to Make More Sales & More Money
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31.470000 USD

The Etsy Image Guide, Resources, Checklists and Q&as: How to Make the Right Images the Right Way to Make More Sales & More Money

by Angela Treat Lyon
Paperback
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Youtube Money: How to Create a Channel, Build an Audience and Make Passive Income on Youtube with Proven Video Marketing Techniques
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20.990000 USD

Youtube Money: How to Create a Channel, Build an Audience and Make Passive Income on Youtube with Proven Video Marketing Techniques

by Mark Robertson
Paperback
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Small Business Ideas: A Complete Guide Step by Step on How to Monetize Your Passion
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20.950000 USD

Small Business Ideas: A Complete Guide Step by Step on How to Monetize Your Passion

by Mark J Cooper
Paperback
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Blogging: Your Path to $10,000 Per Month
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24.150000 USD

Blogging: Your Path to $10,000 Per Month

by Alain Magnuson
Paperback
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Make Money Online: Passive Income, Affiliate Marketing. 20 Ideas to Launch Your Online Business and Get Six Figure in a Year
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31.450000 USD

Make Money Online: Passive Income, Affiliate Marketing. 20 Ideas to Launch Your Online Business and Get Six Figure in a Year

by Mark J Cooper
Paperback
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Social Media for a New Age
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15.740000 USD

Social Media for a New Age

by Katie Brockhurst
Paperback
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The Robert Collier Letter Book
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15.700000 USD

The Robert Collier Letter Book

by Robert Collier
Paperback
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Options Trading: A Beginner's Guide
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16.790000 USD

Options Trading: A Beginner's Guide

by John Gibson
Paperback
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The Decentralized and Networked Future of Value Creation: 3D Printing and Its Implications for Society, Industry, and Sustainable Development
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178.490000 USD

The Decentralized and Networked Future of Value Creation: 3D Printing and Its Implications for Society, Industry, and Sustainable Development

Paperback
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Cryptocurrency: 2 Books in 1 - Getting Started with Blockchain Technology, Bitcoin and Cryptocurrency Investing
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22.050000 USD

Cryptocurrency: 2 Books in 1 - Getting Started with Blockchain Technology, Bitcoin and Cryptocurrency Investing

by J F Thompson
Paperback
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Amazon Selling Blueprint: How to Make Over $1,000 Per Day on Online, Launch Hot Products That Will Make You Passive Income in 30 Days or Less
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7.710000 USD

Amazon Selling Blueprint: How to Make Over $1,000 Per Day on Online, Launch Hot Products That Will Make You Passive Income in 30 Days or Less

by Dale Strong
Paperback
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Passive Income: How I Earn More Than $3,000 on the Web
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10.900000 USD

Passive Income: How I Earn More Than $3,000 on the Web

by Thomas J Miller
Paperback
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Make Money on Amazon: Your First Private-Label Product on Amazon
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8.390000 USD

Make Money on Amazon: Your First Private-Label Product on Amazon

by Lara Blond
Paperback
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Digital Marketing Insights 2018
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13.640000 USD

Digital Marketing Insights 2018

by Social Beat Digital Marketing Llp
Paperback
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Work from Home: A Complete Guide Step by Step to Turn Your Computer in a Money Machine
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20.980000 USD

Work from Home: A Complete Guide Step by Step to Turn Your Computer in a Money Machine

by Mark J Cooper
Paperback
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Cryptocurrency - The Definitive Guide: Revealing Everything about Cryptocurrency: How It Works, Blockchain, Bitcoin, Ethereum, Alt-Coins, Trading, Investing, Mining, Security & the Future of Money
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14.050000 USD

Cryptocurrency - The Definitive Guide: Revealing Everything about Cryptocurrency: How It Works, Blockchain, Bitcoin, Ethereum, Alt-Coins, Trading, Investing, Mining, Security & the Future of Money

by Damien J Hunter
Paperback
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100% Kiwi Business: 9 Kiwi Success Navigators: 2018
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96.600000 USD

100% Kiwi Business: 9 Kiwi Success Navigators: 2018

by Ryan L Jennings
Hardback
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