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New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a ...
The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley
New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone's highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.
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15.75 USD

The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley

by Brad Stone
Paperback
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An engrossing, insider's account of how a teacher built one of the world's most valuable companies-rivaling Walmart and Amazon-and forever reshaped the global economy In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it ...
Alibaba: The House That Jack Ma Built
An engrossing, insider's account of how a teacher built one of the world's most valuable companies-rivaling Walmart and Amazon-and forever reshaped the global economy In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. In 2014, Alibaba's $25 billion IPO was the largest global IPO in history. A Rockefeller of his time, who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector and the gatekeeper to hundreds of millions of middle-class consumers. Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material, including exclusive interviews, Clark draws on his own experience as an early adviser to Alibaba as well as his two decades in China chronicling the Internet's impact on the country to create an authoritative, compelling narrative account of Alibaba's rise. How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from both China and Silicon Valley? Can Alibaba maintain its 80 percent market share? As it forges ahead into finance and entertainment, are there limits to Alibaba's ambitions? How does the Chinese government view its rise? Will Alibaba expand farther overseas, including into the United States? Clark tells Alibaba's tale in the context of China's momentous economic and social changes, illuminating an unlikely corporate titan as never before. Advance Praise For Alibaba Anybody who thinks the Chinese just copy or steal technology from the West should read this book and think again. Jack Ma is part Bill Gates, part Steve Jobs, part Larry Page, part Sergey Brin, and part Mark Zuckerberg, all rolled into one. -Sir Martin Sorrell, CEO of WPP Duncan Clark gets into the heart and soul of Alibaba and its founder, Jack Ma, who deftly maneuvered through the discontinuities and barriers in China to create one of the greatest companies in the world. China has thrived under the leadership of Jack Ma. This book is a must-read for anyone who wants to understand the present China and the heartbeat of a great entrepreneur. -Tim Draper, founder of Draper Associates, DFJ, and Draper University This book provides excellent insight into the world of Jack Ma, perhaps the most famous of the leaders of the new economy in China. Duncan Clark is a real China 'Old Hand,' unique in his knowledge of the Jack Ma generation. This book is definitely on the short list for those who wish to understand the Chinese economy today. -Ken Wilcox, Chairman Emeritus, Silicon Valley Bank
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16.80 USD

Alibaba: The House That Jack Ma Built

by Duncan Clark
Paperback
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'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, ...
Lost and Founder: A Painfully Honest Field Guide to the Startup World
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook
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23.62 USD

Lost and Founder: A Painfully Honest Field Guide to the Startup World

by Rand Fishkin
Paperback
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Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business ...
Internet+ and Electronic Business in China: Innovation and Applications
Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.
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145.04 USD

Internet+ and Electronic Business in China: Innovation and Applications

by Baojun Ma, Qiongwei Ye
Hardback
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Principles to Fortune: Crafting a Culture to Massively Grow a Business
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29.350000 USD

Principles to Fortune: Crafting a Culture to Massively Grow a Business

by Peragine John, Scott J Bintz
Hardback
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Affiliate Marketing: How to Create Your $100,000+ a Year Online Business
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14.050000 USD

Affiliate Marketing: How to Create Your $100,000+ a Year Online Business

by Alain Magnuson
Paperback
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How to Become a Rock Star Chef in the Digital Age: A Step-By-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build Their Brand to Superstar Level
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17.800000 USD

How to Become a Rock Star Chef in the Digital Age: A Step-By-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build Their Brand to Superstar Level

by Mark Garcia
Paperback / softback
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Internet Marketing
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162.750000 USD

Internet Marketing

Hardback
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Forex Trading: Practical Guide to Dominate the Market: Strategies for Beginners, the Psychology to Have a Constant Results, Tips & Tricks
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14.050000 USD

Forex Trading: Practical Guide to Dominate the Market: Strategies for Beginners, the Psychology to Have a Constant Results, Tips & Tricks

by Michael Ross
Paperback
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Ebay Trading Journal: Log Book
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12.590000 USD

Ebay Trading Journal: Log Book

by Jill B
Paperback
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Social Media Marketing: A Beginner Guide to Get Success in Your Business
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13.640000 USD

Social Media Marketing: A Beginner Guide to Get Success in Your Business

by Cori Anderson
Paperback
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Trading Analysis: Oscillators for Technical Analysis
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14.690000 USD

Trading Analysis: Oscillators for Technical Analysis

by John Gibson
Paperback
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How to Make Money Blogging: 2 Manuscripts - Make Money Blogging: A Proven Method to 6 Figures a Year + Affiliate Marketing: How to Create Your $100,000+ a Year Online Business
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22.050000 USD

How to Make Money Blogging: 2 Manuscripts - Make Money Blogging: A Proven Method to 6 Figures a Year + Affiliate Marketing: How to Create Your $100,000+ a Year Online Business

by Alain Magnuson
Paperback
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Ecommerce: 10 Proven Steps to Make Money Online with Ecommerce
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14.050000 USD

Ecommerce: 10 Proven Steps to Make Money Online with Ecommerce

by Jerry Kershen
Paperback
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The Art of Social Media: Power Tips for Power Users
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31.490000 USD

The Art of Social Media: Power Tips for Power Users

by Peg Fitzpatrick, Guy Kawasaki
CD-Audio
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Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age
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15.700000 USD

Momentum: The 5 Marketing Principles That Will Propel Your Business in the Digital Age

by Shama Hyder
Paperback / softback
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Crushed It!
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31.490000 USD

Crushed It!

by Gary Vaynerchuk
Hardback
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The Truth Machine: The Blockchain and the Future of Everything
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28.340000 USD

The Truth Machine: The Blockchain and the Future of Everything

by Michael J. Casey, Paul Vigna
Hardback
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been ...
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
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26.200000 USD

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

by Bryan Todd, Mike Rhodes, Perry Marshall
Paperback
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Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, ...
Platform Revolution: How Networked Markets are Transforming the Economyand How to Make Them Work for You
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first owner's manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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18.850000 USD

Platform Revolution: How Networked Markets are Transforming the Economyand How to Make Them Work for You

by Sangeet Paul Choudary, Marshall W. Van Alstyne, Geoffrey G. Parker
Paperback
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In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, ...
Alibaba's World: How a remarkable Chinese company is changing the face of global business
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.
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15.22 USD

Alibaba's World: How a remarkable Chinese company is changing the face of global business

by Porter Erisman
Paperback
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From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty ...
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
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21.52 USD

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

by Porter Erisman
Paperback
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This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that ...
Brand Gender: Increasing Brand Equity through Brand Personality
This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
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157.490000 USD

Brand Gender: Increasing Brand Equity through Brand Personality

by Theo Lieven
Hardback
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The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition. Podcasting offers ...
Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy - Choose the ideal format for your show - Be a great host - Get the best guests - Mastermind interview questions - Record and edit interviews like a pro - Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease - Maximize buzz for the launch - Secure generous sponsorship - Achieve top rankings fast - Win fans - And more It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.
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23.050000 USD

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

by Stephen Woessner
Paperback
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Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our ...
The Attention Merchants: The Epic Struggle to Get Inside Our Heads
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
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14.44 USD

The Attention Merchants: The Epic Struggle to Get Inside Our Heads

by Tim Wu
Paperback
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Etsy.com continues to be one of the most popular markets for artists, crafters, and curators. Launched in 2005, Starting an Etsy Business For Dummies, 3rd Edition, guides readers through the process of setting up a successful shop and effectively marketing their products. New content includes: Best practices for applying SEO ...
Starting an Etsy Business For Dummies
Etsy.com continues to be one of the most popular markets for artists, crafters, and curators. Launched in 2005, Starting an Etsy Business For Dummies, 3rd Edition, guides readers through the process of setting up a successful shop and effectively marketing their products. New content includes: Best practices for applying SEO to your shop and listings How to navigate the new homepage design, individual shop pages, drop-down menus, and more The new features for the seller, that did not exist previously including: Dashboard: A new place to manage all stats, orders and shop activity Listings Manage: A new place to manage all product listings New tools such as: Pattern, Etsy Manufacturing, Etsy Shop Updates and QuickBooks Self-Employed. The nuts and bolts of setting up shop, running the shop and processing the order. Etsy has upgraded many simple features essential to operating ones shop. Since Etsy's header and footers have been totally redesigned, ALL screenshots would need to be updated. Tips for increasing local sales by connecting with other local vendors through seller communities Harnessing the power of Pinterest to promote (and protect) your business
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30.70 USD

Starting an Etsy Business For Dummies

by Kate Gatski, Allison Strine, Kate Shoup
Paperback
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This book is the second of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through ...
Agile Procurement: Volume II: Designing and Implementing a Digital Transformation
This book is the second of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Agile Procurement presents the application of the Agile method which optimizes and digitizes processes in order to reduce wastage and defects. As a method, tool and a culture aimed at effectiveness, efficiency and economy of organizations, Agile Procurement requires a change of paradigm. This volume examines these areas of improvement and presents best practice in the digitization of the processes. The last chapter examines the near future developments of the procurement, which the author labels Procurement 4.0. It presents also how new solutions, like Blockchain, could revolutionize procurement.
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157.490000 USD

Agile Procurement: Volume II: Designing and Implementing a Digital Transformation

by Bernardo Nicoletti
Hardback
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This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through ...
Agile Procurement: Volume I: Adding Value with Lean Processes
This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Agile Procurement presents the application of the Agile method which optimises and digitizes processes in order to reduce wastage and defects. As a method, tool and a culture aimed at effectiveness, efficiency and economy of organisations, agile procurement requires a change of paradigm. This volume examines these areas of improvement and presents best practice in improving processes. Each chapter of the book presents and substantiates the costs and benefits of process improvement through agile procurement. This is is seen as the integration of Lean Six Sigma and digitization.
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157.490000 USD

Agile Procurement: Volume I: Adding Value with Lean Processes

by Bernardo Nicoletti
Hardback
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A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today's audiences. Using research from over twenty years of experience across political polling and marketing, author Alexander Jutkowitz shares a practical framework ...
The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer
A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today's audiences. Using research from over twenty years of experience across political polling and marketing, author Alexander Jutkowitz shares a practical framework for making content marketing work. Your customers are smarter than ever before, and can easily see straight through the type of lazy or disingenuous content that tarnished the reputation of this truly effective strategy. By creating the right type of content tailored to your market, you can deliver results that surpass your goals but this book is more than just content creation, it's a one-stop guide for a total content marketing strategy. You'll learn what works and what doesn't, what your customers want, and the best way to deliver it while building the consumer relationship of your organization's dreams. In a world of increasing transparency, where information is only a click away, the new media is giving voice to those who otherwise may not be heard. The heart of content marketing lies in the desire to share knowledge with audiences directly and with the tools at our disposal today, it's never been easier to connect with those who want to hear what you have to say. This book shows you how to design, build, and implement an effective content marketing strategy that connects and engages your customer. * Learn how and why content marketing works * Produce the right type of content to reach your market * Expand your reach through smart content tips * Apply the rules of perception to content marketing strategy While traditional marketing budgets are shrinking, content marketing budgets are blooming with good reason. The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides a clear framework for leveraging knowledge into revenue, year after year.
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26.250000 USD

The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

by Alexander Jutkowicz
Hardback
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This book combines the three dimensions of technology, society and economy to explore the advent of today's cloud ecosystems as successors to older service ecosystems based on networks. Further, it describes the shifting of services to the cloud as a long-term trend that is still progressing rapidly.The book adopts a ...
Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology
This book combines the three dimensions of technology, society and economy to explore the advent of today's cloud ecosystems as successors to older service ecosystems based on networks. Further, it describes the shifting of services to the cloud as a long-term trend that is still progressing rapidly.The book adopts a comprehensive perspective on the key success factors for the technology - compelling business models and ecosystems including private, public and national organizations. The authors explore the evolution of service ecosystems, describe the similarities and differences, and analyze the way they have created and changed industries. Lastly, based on the current status of cloud computing and related technologies like virtualization, the internet of things, fog computing, big data and analytics, cognitive computing and blockchain, the authors provide a revealing outlook on the possibilities of future technologies, the future of the internet, and the potential impacts on business and society.
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127.95 USD

Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology

by Peter Tomsu, Marcus Oppitz
Hardback
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