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The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access ...
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies-cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)-we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal Capture, organize, and analyze data from every source and activate it across every channel Create a data-powered marketing strategy that can be customized for any audience Serve individual consumers with highly personalized interactions Deliver better customer service for the best customer experience Improve your products and optimize your operating systems Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
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29.400000 USD

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

by Vivek Vaidya, Chris O'Hara, Tom Chavez
Hardback
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This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and ...
Marketing Wisdom
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
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93.83 USD

Marketing Wisdom

Hardback
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Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of being just one person. Most single-person businesses are stuck in a pattern of exchanging time ...
From Single to Scale: How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of being just one person. Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll Learn Develop a profitable, scalable business from what you're doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs
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34.640000 USD

From Single to Scale: How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit

by Michael Killen
Paperback / softback
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Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online ...
End Of Online Shopping, The: The Future Of New Retail In An Always Connected World
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries - which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups - and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
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26.140000 USD

End Of Online Shopping, The: The Future Of New Retail In An Always Connected World

by Wijnand Jongen
Paperback / softback
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Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online ...
End Of Online Shopping, The: The Future Of New Retail In An Always Connected World
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries - which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups - and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
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50.400000 USD

End Of Online Shopping, The: The Future Of New Retail In An Always Connected World

by Wijnand Jongen
Hardback
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This book constitutes revised selected papers from the 16th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success ...
Digital Transformation: Challenges and Opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers
This book constitutes revised selected papers from the 16th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2017 theme was Digital transformation: challenges and opportunities . The 11 papers presented in this volume were carefully reviewed and selected from 43 submissions. These are original research articles with a broad coverage of behavioral issues on consumers, citizens, businesses, industries and governments, ranging from technical to strategic issues.
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62.990000 USD

Digital Transformation: Challenges and Opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers

Paperback / softback
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In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a ...
Managing Diversity, Innovation, and Infrastructure in Digital Business
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
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204.750000 USD

Managing Diversity, Innovation, and Infrastructure in Digital Business

Hardback
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This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property. The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the world. A detailed international report ...
Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions
This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property. The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the world. A detailed international report explores which are the major challenges for competition law generated by the growth of online platforms. It provides an excellent comparative study of this complex and challenging subject. The second part of the book gathers contributions from various jurisdictions on the topic To what extent do current exclusions and limitations to copyright strike a fair balance between the rights of owners and fair use by private individuals and others ? This section presents an international report, which offers an unparalleled comparative analysis of this topic, bringing together common themes and contrasting the various national provisions dealing with exceptions to copyright, amongst other things. The book also includes the resolutions passed by the General Assembly of the International League of Competition Law (LIDC) following a debate on each of these topics, which include proposed solutions and recommendations. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
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178.490000 USD

Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions

Hardback
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This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities. It contains the best papers of notable scientists from the 4th European Network Intelligence Conference (ENIC 2017) that have been peer reviewed and expanded into the present format. The aim of this text ...
Network Intelligence Meets User Centered Social Media Networks
This edited volume presents advances in modeling and computational analysis techniques related to networks and online communities. It contains the best papers of notable scientists from the 4th European Network Intelligence Conference (ENIC 2017) that have been peer reviewed and expanded into the present format. The aim of this text is to share knowledge and experience as well as to present recent advances in the field. The book is a nice mix of basic research topics such as data-based centrality measures along with intriguing applied topics, for example, interaction decay patterns in online social communities. This book will appeal to students, professors, and researchers working in the fields of data science, computational social science, and social network analysis.
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115.490000 USD

Network Intelligence Meets User Centered Social Media Networks

Hardback
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Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, ...
Social Media: How to Engage, Share, and Connect
Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and sticky social, among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
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36.750000 USD

Social Media: How to Engage, Share, and Connect

by Regina Luttrell
Paperback / softback
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Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to ...
Global Information Diffusion and Management in Contemporary Society
Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to leverage their knowledge into practice. Global Information Diffusion and Management in Contemporary Society is an essential reference source featuring research on the development and implementation of contemporary global information management initiatives in organizations. Including coverage on a multitude of topics such as data security, global manufacturing, and information governance, this book explores the importance of information management in a global context. This book is ideally designed for managers, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management.
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204.750000 USD

Global Information Diffusion and Management in Contemporary Society

Hardback
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Organizations are showing a remarkable interest in realizing knowledge management technologies and processes to adopt knowledge management as part of their overall strategy. However, even with the current advancement in technology, few organizations are entirely capable of developing critical organizational knowledge to achieve improved performance. Technological Innovations in Knowledge Management ...
Technological Innovations in Knowledge Management and Decision Support
Organizations are showing a remarkable interest in realizing knowledge management technologies and processes to adopt knowledge management as part of their overall strategy. However, even with the current advancement in technology, few organizations are entirely capable of developing critical organizational knowledge to achieve improved performance. Technological Innovations in Knowledge Management and Decision Support is a vital research publication that examines different knowledge management areas for organizational competitiveness, survival, and effectiveness. It also provides cutting-edge research techniques in related optimization methods and other automated techniques in real-world processes. Featuring a broad range of topics such as enterprise resource planning, neural networks, and image segmentation, this book is a critical resource for managers, IT specialists, healthcare and social sciences professionals, engineers, academicians, and researchers seeking research on effective knowledge management systems.
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204.750000 USD

Technological Innovations in Knowledge Management and Decision Support

Hardback
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Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before. With a focus on ...
Equity Valuation and Negative Earnings: The Case of the dot.com Bubble
Building upon Feltham and Ohlson models, this book examines positive loss-earnings within the context of the dot.com bubble during the boom years of the late 1990s bull market. The strong demand for equity financing captured the imagination of investors from Europe and U.S. like never before. With a focus on U.S. Internet companies, the book explores both the birth and the death of the new economy, and how negative earnings and losses still garnered large investments and successful IPOs (Initial Public Offerings). As Internet based ventures and the digital economy keep attracting large amounts of equity financing, this book explains that there is something unique in the valuation and pricing of tech companies. The book was written for corporate financiers, capital market professionals, and academics to further their understanding of equity valuation and the effects of equity trading.
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146.990000 USD

Equity Valuation and Negative Earnings: The Case of the dot.com Bubble

by Marco Antonio Figueiredo Milani Filho, Liliane Cristina Segura, Ana Paula Matias Gama
Paperback / softback
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There are new kinds of intelligence forming. Computers are beginning to teach themselves with spectacular results. But in our excitement over the promise of neural networks and deep learning, we have neglected the most important development of all. Superminds - groups of people and computers working together - can act ...
Superminds: The Surprising Power of People and Computers Thinking Together
There are new kinds of intelligence forming. Computers are beginning to teach themselves with spectacular results. But in our excitement over the promise of neural networks and deep learning, we have neglected the most important development of all. Superminds - groups of people and computers working together - can act more intelligently than any person, group, or computer has ever done before. They already make many of our most important decisions, whether through the hierarchy of a multinational company or the democracy of a nation state. And they will do a lot more. Groundbreaking and utterly fascinating, Superminds shows that instead of fearing the rise of artificial intelligence we should be focusing on what we can achieve by working with computers - because together we will change the world.
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23.62 USD

Superminds: The Surprising Power of People and Computers Thinking Together

by Thomas W. Malone
Paperback / softback
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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together ...
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
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34.11 USD

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

by Justin Kirby, Lazar Dzamic
Paperback / softback
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The Online Business & Entrepreneur's Book (2 Manuscripts): The 8 Pillars of Social Media Marketing: Transform Your Marketing Strategy + the 12 Best Ways to Make Money Online (Fba, Blogging, Dropshipping +more)
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24.100000 USD

The Online Business & Entrepreneur's Book (2 Manuscripts): The 8 Pillars of Social Media Marketing: Transform Your Marketing Strategy + the 12 Best Ways to Make Money Online (Fba, Blogging, Dropshipping +more)

by Matthew Bartnik
Paperback / softback
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The Unconventional Guide to Making Money with Youtube Channel: Learn How to Create, Edict, Optimize and Upload Videos to Your Youtube Channel
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11.540000 USD

The Unconventional Guide to Making Money with Youtube Channel: Learn How to Create, Edict, Optimize and Upload Videos to Your Youtube Channel

by Stanley P Cathcart
Paperback / softback
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Make Money Blogging: The Ultimate Guide to Blogging for Profit
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20.970000 USD

Make Money Blogging: The Ultimate Guide to Blogging for Profit

by Zebulon Goldberger
Paperback / softback
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The Six Step Millionaire: How to Become a Consistent Profitable Trader in 20 Minutes a Day
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15.700000 USD

The Six Step Millionaire: How to Become a Consistent Profitable Trader in 20 Minutes a Day

by Scott Dahlquist
Paperback / softback
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Copywriting Basics for Beginners: Copywriting Handbook for Beginners
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14.120000 USD

Copywriting Basics for Beginners: Copywriting Handbook for Beginners

by Lewis Charlton
Paperback / softback
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Feedback Mastery: Every Trick to Improving & Removing Amazon Feedback - The Amazon Annihilation Feedback Repair System
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49.350000 USD

Feedback Mastery: Every Trick to Improving & Removing Amazon Feedback - The Amazon Annihilation Feedback Repair System

by Peter Valley
Paperback / softback
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E-commerce revolution in Asia and Pacific presents vast economic potential. Asia is the fastest-growing region in the global e-commerce marketplace, with the largest share of the world's business-to-consumer e-commerce market. This report introduces a new analytical framework to assess the level and quality of e-commerce development. The framework incorporates three ...
Embracing the E-commerce Revolution in Asia and the Pacific
E-commerce revolution in Asia and Pacific presents vast economic potential. Asia is the fastest-growing region in the global e-commerce marketplace, with the largest share of the world's business-to-consumer e-commerce market. This report introduces a new analytical framework to assess the level and quality of e-commerce development. The framework incorporates three key dimensions of e-commerce development: (i) economic factors and conditions, (ii) legal and institutional environment, and (iii) social acceptance and awareness. The multidimensional framework allows a systemic review of underlying conditions and factors characterizing e-commerce development to evaluate the current status, identify multifaceted development challenges, and suggest the way forward.
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25.200000 USD

Embracing the E-commerce Revolution in Asia and the Pacific

by Asian Development Bank
Paperback / softback
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eBook Creation A-Z: Complete Guide to Start Creating eBooks Without Writing a Word
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14.360000 USD

eBook Creation A-Z: Complete Guide to Start Creating eBooks Without Writing a Word

by Anton Russell
Paperback / softback
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Personal User Name Internet Address and Password Book Notebook A-Z Tabs Pocket: Digital Electronic Usernames Journal Diary Notebook Computer Website Secret Passwords with Bank Account Credit Account Email Accounts Section Men Women Teenagers College Perso
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7.330000 USD

Personal User Name Internet Address and Password Book Notebook A-Z Tabs Pocket: Digital Electronic Usernames Journal Diary Notebook Computer Website Secret Passwords with Bank Account Credit Account Email Accounts Section Men Women Teenagers College Perso

by Ks Sk
Paperback / softback
Book cover image
Personal User Name Internet Address and Password Book Notebook A-Z Tabs Pocket: Digital Electronic Usernames Journal Diary Notebook Computer Website Secret Passwords with Bank Account Credit Account Email Accounts Section Men Women Teenagers College Perso
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7.330000 USD

Personal User Name Internet Address and Password Book Notebook A-Z Tabs Pocket: Digital Electronic Usernames Journal Diary Notebook Computer Website Secret Passwords with Bank Account Credit Account Email Accounts Section Men Women Teenagers College Perso

by Ks Sk
Paperback / softback
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Internet Password Journal: Your Internet Password Keeper, Password Organizer and Password Book
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7.340000 USD

Internet Password Journal: Your Internet Password Keeper, Password Organizer and Password Book

by Nancy Charlotte
Paperback / softback
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Dropshipping: The $10,000 Per Month Guide to Passive Income: Make Money Online with Shopify, E-Commerce, Amazon Fba, Affiliate Marketing, Blogging, Ebay, Instagram, and Facebook Advertising
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18.890000 USD

Dropshipping: The $10,000 Per Month Guide to Passive Income: Make Money Online with Shopify, E-Commerce, Amazon Fba, Affiliate Marketing, Blogging, Ebay, Instagram, and Facebook Advertising

by Aaron Kiely
Paperback / softback
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Dropshipping: A Beginners Guide to Making Money Within 30 Days (2018 Edition)
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10.450000 USD

Dropshipping: A Beginners Guide to Making Money Within 30 Days (2018 Edition)

by Marcus Madson
Paperback / softback
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Value in a Digital World: How to Assess Business Models and Measure Value in a Digital World
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41.990000 USD

Value in a Digital World: How to Assess Business Models and Measure Value in a Digital World

by Dr Jose Esteves, Francisco J. Lopez Lubian
Paperback / softback
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