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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together ...
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
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34.11 USD

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

by Justin Kirby, Lazar Dzamic
Paperback
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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world ...
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
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51.18 USD

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

by Mike Grigsby
Paperback
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'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, ...
Lost and Founder: A Painfully Honest Field Guide to the Startup World
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked 'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author ----------- Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them. ----------- 'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup 'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook
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23.62 USD

Lost and Founder: A Painfully Honest Field Guide to the Startup World

by Rand Fishkin
Paperback
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Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales with Best Practices for Business Success
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20.990000 USD

Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales with Best Practices for Business Success

by Mark Robertson
Paperback
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Content Marketing: How to Get 12 Months' Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers
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14.050000 USD

Content Marketing: How to Get 12 Months' Worth of Ideas for Your Blog in One Hour and Start Converting Your Audience Into Paying Customers

by Alain Magnuson
Paperback
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The Etsy Image Guide, Resources, Checklists and Q&as: How to Make the Right Images the Right Way to Make More Sales & More Money
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31.470000 USD

The Etsy Image Guide, Resources, Checklists and Q&as: How to Make the Right Images the Right Way to Make More Sales & More Money

by Angela Treat Lyon
Paperback
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Youtube Money: How to Create a Channel, Build an Audience and Make Passive Income on Youtube with Proven Video Marketing Techniques
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20.990000 USD

Youtube Money: How to Create a Channel, Build an Audience and Make Passive Income on Youtube with Proven Video Marketing Techniques

by Mark Robertson
Paperback
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Small Business Ideas: A Complete Guide Step by Step on How to Monetize Your Passion
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20.950000 USD

Small Business Ideas: A Complete Guide Step by Step on How to Monetize Your Passion

by Mark J Cooper
Paperback
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Blogging: Your Path to $10,000 Per Month
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24.150000 USD

Blogging: Your Path to $10,000 Per Month

by Alain Magnuson
Paperback
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Make Money Online: Passive Income, Affiliate Marketing. 20 Ideas to Launch Your Online Business and Get Six Figure in a Year
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31.450000 USD

Make Money Online: Passive Income, Affiliate Marketing. 20 Ideas to Launch Your Online Business and Get Six Figure in a Year

by Mark J Cooper
Paperback
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Social Media for a New Age
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15.740000 USD

Social Media for a New Age

by Katie Brockhurst
Paperback
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The Robert Collier Letter Book
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15.700000 USD

The Robert Collier Letter Book

by Robert Collier
Paperback
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The Marketer's Playbook: The CMO's Guide to Modern Marketing
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18.850000 USD

The Marketer's Playbook: The CMO's Guide to Modern Marketing

by Kevin Smith, Tony Quin
Paperback
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Make Money on Amazon: Your First Private-Label Product on Amazon
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8.390000 USD

Make Money on Amazon: Your First Private-Label Product on Amazon

by Lara Blond
Paperback
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Digital Marketing Insights 2018
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13.640000 USD

Digital Marketing Insights 2018

by Social Beat Digital Marketing Llp
Paperback
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Work from Home: A Complete Guide Step by Step to Turn Your Computer in a Money Machine
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20.980000 USD

Work from Home: A Complete Guide Step by Step to Turn Your Computer in a Money Machine

by Mark J Cooper
Paperback
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Padlock Journal
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7.340000 USD

Padlock Journal

by Wild Pages Press
Paperback
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Chaos Monkeys Revised Edition: Obscene Fortune and Random Failure in Silicon Valley
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58.790000 USD

Chaos Monkeys Revised Edition: Obscene Fortune and Random Failure in Silicon Valley

by Antonio Garcia Martinez
CD-Audio
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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
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18.890000 USD

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

by Antonio Garcia Martinez
Paperback
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One to Many: The Secret to Webinar Success
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31.490000 USD

One to Many: The Secret to Webinar Success

by Jason Fladlien
Hardback
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Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits
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14.050000 USD

Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

by James Moore
Paperback
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Instagram Marketing: How to Grow Your Instagram Page and Gain Millions of Followers Quickly with Step-By-Step Social Media Marketing Strategies
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20.990000 USD

Instagram Marketing: How to Grow Your Instagram Page and Gain Millions of Followers Quickly with Step-By-Step Social Media Marketing Strategies

by Mark Robertson
Paperback
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Twitter Marketing: A Beginner Guide to Get Success in Your Business
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13.640000 USD

Twitter Marketing: A Beginner Guide to Get Success in Your Business

by Cori Anderson
Paperback
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2019 Podcast Workbook and Planner
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30.450000 USD

2019 Podcast Workbook and Planner

by Monique Littlejohn
Paperback
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Expense Tracker Notebook: Cute Floral Pink Design, Daily Expense Tracker Large Print 8.5 X 11 Money Spending Journal, Personal Expense Tracker
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8.390000 USD

Expense Tracker Notebook: Cute Floral Pink Design, Daily Expense Tracker Large Print 8.5 X 11 Money Spending Journal, Personal Expense Tracker

by Bluesky Planners
Paperback
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Affiliate Marketing: How to Make $10,000+ Per Month with Your Own Online Business
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12.600000 USD

Affiliate Marketing: How to Make $10,000+ Per Month with Your Own Online Business

by Ryan Cash
Paperback
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Methods to Make Money Online: Studied and Verified Methods to Simplify the Success of How to Make Money Online
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20.480000 USD

Methods to Make Money Online: Studied and Verified Methods to Simplify the Success of How to Make Money Online

by Mario Linguari
Paperback
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Make Money Blogging: How to Set Up a Blog on Your Own Self-Hosted Domain and Make Money
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14.050000 USD

Make Money Blogging: How to Set Up a Blog on Your Own Self-Hosted Domain and Make Money

by Lee Sebastian
Paperback
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The Art of Social Media: Power Tips for Power Users
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31.490000 USD

The Art of Social Media: Power Tips for Power Users

by Peg Fitzpatrick, Guy Kawasaki
CD-Audio
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