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Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, ...
Social Media: How to Engage, Share, and Connect
Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and sticky social, among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
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40.87 USD

Social Media: How to Engage, Share, and Connect

by Regina Luttrell
Paperback / softback
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The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access ...
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce-the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies-cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)-we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal Capture, organize, and analyze data from every source and activate it across every channel Create a data-powered marketing strategy that can be customized for any audience Serve individual consumers with highly personalized interactions Deliver better customer service for the best customer experience Improve your products and optimize your operating systems Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
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29.400000 USD

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

by Tom Chavez, Chris O'Hara, Vivek Vaidya
Hardback
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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together ...
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
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34.11 USD

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

by Lazar Dzamic, Justin Kirby
Paperback / softback
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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all ...
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize-because you can't measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they'll deliver the most value * Identify and understand your most important audiences across the digital ecosystem Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem. -Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
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51.18 USD

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

by Chuck Hemann, Ken Burbary
Paperback / softback
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The Robert Collier Letter Book
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15.700000 USD

The Robert Collier Letter Book

by Robert Collier
Paperback / softback
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Texthbook Annihilation - Complete Webinar Transcripts (Fba Mastery Transcript Series): Everything There Is to Know about Profiting from Textbooks, a Guide for Amazon Sellers
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49.350000 USD

Texthbook Annihilation - Complete Webinar Transcripts (Fba Mastery Transcript Series): Everything There Is to Know about Profiting from Textbooks, a Guide for Amazon Sellers

by Peter Valley
Paperback / softback
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eBook Creation A-Z: Complete Guide to Start Creating eBooks Without Writing a Word
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14.360000 USD

eBook Creation A-Z: Complete Guide to Start Creating eBooks Without Writing a Word

by Anton Russell
Paperback / softback
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The Online Business & Entrepreneur's Book (2 Manuscripts): The 8 Pillars of Social Media Marketing: Transform Your Marketing Strategy + the 12 Best Ways to Make Money Online (Fba, Blogging, Dropshipping +more)
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29.350000 USD

The Online Business & Entrepreneur's Book (2 Manuscripts): The 8 Pillars of Social Media Marketing: Transform Your Marketing Strategy + the 12 Best Ways to Make Money Online (Fba, Blogging, Dropshipping +more)

by Matthew Bartnik
Paperback / softback
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Trade-In Arbitrage: The System for Getting Paid to Search Amazon for Hidden Gold, and Know Your Profits Before You Spend a Penny
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49.350000 USD

Trade-In Arbitrage: The System for Getting Paid to Search Amazon for Hidden Gold, and Know Your Profits Before You Spend a Penny

by Peter Valley
Paperback / softback
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Feedback Mastery: Every Trick to Improving & Removing Amazon Feedback - The Amazon Annihilation Feedback Repair System
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49.350000 USD

Feedback Mastery: Every Trick to Improving & Removing Amazon Feedback - The Amazon Annihilation Feedback Repair System

by Peter Valley
Paperback / softback
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Chaos Monkeys Revised Edition: Obscene Fortune and Random Failure in Silicon Valley
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47.240000 USD

Chaos Monkeys Revised Edition: Obscene Fortune and Random Failure in Silicon Valley

by Antonio Garcia Martinez
CD-Audio
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Blindspot Profits: Cashing in on Overlooked Items Every Amazon Seller Misses, and the Hidden Fortune All Around You
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49.350000 USD

Blindspot Profits: Cashing in on Overlooked Items Every Amazon Seller Misses, and the Hidden Fortune All Around You

by Peter Valley
Paperback / softback
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Social Sourcing Secrets: The Amazon Seller's Playbook for Getting Tons of Inventory Just for Asking
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49.350000 USD

Social Sourcing Secrets: The Amazon Seller's Playbook for Getting Tons of Inventory Just for Asking

by Peter Valley
Paperback / softback
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Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
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18.890000 USD

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

by Antonio Garcia Martinez
Paperback / softback
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Secrets of Using Wordpress!
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10.490000 USD

Secrets of Using Wordpress!

by Andrei Besedin
Paperback
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Facebook Marketing for Entrepreneurs: Advertise Like Dow Jones Corporations!
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15.640000 USD

Facebook Marketing for Entrepreneurs: Advertise Like Dow Jones Corporations!

by Dirk Kreuter, Benjamin Schneider
Paperback / softback
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Secrets of Using Wordpress!
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10.490000 USD

Secrets of Using Wordpress!

by Andrei Besedin
Paperback / softback
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Condition Hacking: The Secret Art of Book Repair, and Every Trick for Increasing the Value of Your Books
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49.350000 USD

Condition Hacking: The Secret Art of Book Repair, and Every Trick for Increasing the Value of Your Books

by Peter Valley
Paperback / softback
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Demand Generation 101: How to Create B2B Demand
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41.990000 USD

Demand Generation 101: How to Create B2B Demand

by Ian J Luck
Hardback
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Work from Home: Deep Work, a Complete Step by Step Guide to Do Less and Achieve More
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20.950000 USD

Work from Home: Deep Work, a Complete Step by Step Guide to Do Less and Achieve More

by Brandon May
Paperback / softback
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Recycler Riches: How to Buy Truckloads of Books for Pennies Each from the #1 Untapped Book Source
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101.850000 USD

Recycler Riches: How to Buy Truckloads of Books for Pennies Each from the #1 Untapped Book Source

Paperback / softback
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Book Sourcing 1k in a Day (Fba Mastery Transcript Series): Book Sourcing Documentary Transcripts
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49.350000 USD

Book Sourcing 1k in a Day (Fba Mastery Transcript Series): Book Sourcing Documentary Transcripts

Paperback / softback
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The Unconventional Guide to Making Money with Youtube Channel: Learn How to Create, Edict, Optimize and Upload Videos to Your Youtube Channel
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11.540000 USD

The Unconventional Guide to Making Money with Youtube Channel: Learn How to Create, Edict, Optimize and Upload Videos to Your Youtube Channel

by Stanley P Cathcart
Paperback / softback
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Make Money Blogging: The Ultimate Guide to Blogging for Profit
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20.970000 USD

Make Money Blogging: The Ultimate Guide to Blogging for Profit

by Zebulon Goldberger
Paperback / softback
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Social Media Savvy: 10 Fundamentals Every Direct Seller Needs to Know
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9.440000 USD

Social Media Savvy: 10 Fundamentals Every Direct Seller Needs to Know

by Laurie Girardi
Paperback / softback
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Booked Out, Valued & Paid: A Crystal Clear Picture for Photographers on How Your Business Makes Money, So You Can Finally Stop Wasting Time on Unprofitable Shoots
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29.350000 USD

Booked Out, Valued & Paid: A Crystal Clear Picture for Photographers on How Your Business Makes Money, So You Can Finally Stop Wasting Time on Unprofitable Shoots

by Annie Murray
Paperback / softback
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Social Media for a New Age
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15.740000 USD

Social Media for a New Age

by Katie Brockhurst
Paperback
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How to Build Online Business: A Beginners Guide to Selling on Amazon
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7.340000 USD

How to Build Online Business: A Beginners Guide to Selling on Amazon

by Lara Blond
Paperback / softback
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A Guide to Growing Your Business with Social Media Marketing Fast
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20.990000 USD

A Guide to Growing Your Business with Social Media Marketing Fast

by Lise Gottlieb
Paperback / softback
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Make Money Online: 7 Proven Methods for Making Your Very First $1 on the Internet in 2018 and Beyond
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26.200000 USD

Make Money Online: 7 Proven Methods for Making Your Very First $1 on the Internet in 2018 and Beyond

by Oliver El-Gorr
Paperback / softback
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