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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together ...
The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
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34.11 USD

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

by Justin Kirby, Lazar Dzamic
Paperback / softback
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Bullet Journal: 110 Dot Grid Pages, Notebook Dotted Grid (5.5 X 8.5), Dot Grid Journal and Sketch Book Diary
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6.600000 USD

Bullet Journal: 110 Dot Grid Pages, Notebook Dotted Grid (5.5 X 8.5), Dot Grid Journal and Sketch Book Diary

by Prim Publishing
Paperback
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In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging ...
D&AD. The Copy Book
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a must-have book for people in advertising and marketing, it is also a should-have for anyone who needs to involve or influence people, by webpage, on paper, or in person.
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25.60 USD

D&AD. The Copy Book

Hardback
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. ...
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women-though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many frenemies, a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

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23.62 USD

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

by Ken Auletta
Paperback
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You Can Write and Publish a Book: Essential Information on How to Get Your Book Published
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15.700000 USD

You Can Write and Publish a Book: Essential Information on How to Get Your Book Published

by John Bond
Paperback / softback
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Bloom Where You Are Planted: Lined Journal for Women
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7.330000 USD

Bloom Where You Are Planted: Lined Journal for Women

by Theblackcatprints Journals
Paperback / softback
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I'm the Boss: Business Entrepreneur Goals Journal
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9.440000 USD

I'm the Boss: Business Entrepreneur Goals Journal

by Business Journals
Paperback / softback
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To Comma or Not to Comma: The Best Little Punctuation Book Ever!
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14.700000 USD

To Comma or Not to Comma: The Best Little Punctuation Book Ever!

by Arlene Miller
Paperback / softback
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On Self-Publishing: A QuickStart for Writers & Beginners
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9.400000 USD

On Self-Publishing: A QuickStart for Writers & Beginners

by Shenetha Ramsey
Paperback / softback
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Blogging: 2 Manuscripts-Blog Writing and Copywriting- How to Start a Profitable Blog, Write Copy That Sells and Content Strategy That Will Make You More Money
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22.050000 USD

Blogging: 2 Manuscripts-Blog Writing and Copywriting- How to Start a Profitable Blog, Write Copy That Sells and Content Strategy That Will Make You More Money

by Phil Sweet
Paperback / softback
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To Do List: For Adult Journal Notebook Daily Planner to Do List Important to Buy Notes 120 Pages 8 X 10 Inch.
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7.340000 USD

To Do List: For Adult Journal Notebook Daily Planner to Do List Important to Buy Notes 120 Pages 8 X 10 Inch.

by Linda J Thomas
Paperback / softback
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To Do List: For Adult Journal Notebook Daily Planner to Do List Important to Buy Notes 120 Pages 8 X 10 Inch.
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7.340000 USD

To Do List: For Adult Journal Notebook Daily Planner to Do List Important to Buy Notes 120 Pages 8 X 10 Inch.

by Linda J Thomas
Paperback / softback
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Business Writing: Business and Economics Journal
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8.390000 USD

Business Writing: Business and Economics Journal

by Anthony R Carver
Paperback / softback
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Composition Book: College Ruled Composition Notebook for Journaling School Notes
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6.290000 USD

Composition Book: College Ruled Composition Notebook for Journaling School Notes

by Nancy V Jay
Paperback / softback
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My to Do List: Notebook Journal Daily Planner 120 Pages 8 X 10 Inch
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7.340000 USD

My to Do List: Notebook Journal Daily Planner 120 Pages 8 X 10 Inch

by Sue M Coward
Paperback / softback
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Journal Notebook with Happiness Quotes: Notebook Lined with Happiness Quotes for Writing, to Do List Planning Blank Journal, 120 Pages 8 X 10 Inch
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6.290000 USD

Journal Notebook with Happiness Quotes: Notebook Lined with Happiness Quotes for Writing, to Do List Planning Blank Journal, 120 Pages 8 X 10 Inch

by Sue M Coward
Paperback / softback
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Journal Notebook with Happiness Quotes: Notebook Lined with Happiness Quotes for Writing, to Do List Planning Blank Journal, 120 Pages 8 X 10 Inch
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6.290000 USD

Journal Notebook with Happiness Quotes: Notebook Lined with Happiness Quotes for Writing, to Do List Planning Blank Journal, 120 Pages 8 X 10 Inch

by Sue M Coward
Paperback / softback
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Journal Notebook with Happiness Quotes: Notebook Lined with Happiness Quotes for Writing, to Do List Planning Blank Journal, 120 Pages 8 X 10 Inch
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6.290000 USD

Journal Notebook with Happiness Quotes: Notebook Lined with Happiness Quotes for Writing, to Do List Planning Blank Journal, 120 Pages 8 X 10 Inch

by Sue M Coward
Paperback / softback
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Doctor's Visits Tracker: Doctor Appointment Medical, Healthcare Tracker, Health Care Organizer, Follow Up Visit Clinic or Hospital, Self Care Planner, Self Care Journal, Size 6 X 9 Inches, 100 Pages
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6.290000 USD

Doctor's Visits Tracker: Doctor Appointment Medical, Healthcare Tracker, Health Care Organizer, Follow Up Visit Clinic or Hospital, Self Care Planner, Self Care Journal, Size 6 X 9 Inches, 100 Pages

by Narika Publishing
Paperback / softback
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Doctor's Visits Tracker: Doctor Appointment Medical, Healthcare Tracker, Health Care Organizer, Follow Up Visit Clinic or Hospital, Self Care Planner, Self Care Journal, Size 6 X 9 Inches, 100 Pages
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6.290000 USD

Doctor's Visits Tracker: Doctor Appointment Medical, Healthcare Tracker, Health Care Organizer, Follow Up Visit Clinic or Hospital, Self Care Planner, Self Care Journal, Size 6 X 9 Inches, 100 Pages

by Narika Publishing
Paperback / softback
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Darts Score Sheet: Darts Game Record Keeper Book, Darts Scoresheet, Darts Score Card, Darts Score Sheet Has Space Record Scores for Everybody Favorite Pub Game, Size 8.5 X 11 Inch, 100 Pages
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6.290000 USD

Darts Score Sheet: Darts Game Record Keeper Book, Darts Scoresheet, Darts Score Card, Darts Score Sheet Has Space Record Scores for Everybody Favorite Pub Game, Size 8.5 X 11 Inch, 100 Pages

by Narika Publishing
Paperback / softback
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Blood Sugar & Blood Pressure Notebook: Blood Sugar & Blood Pressure Log Book, Health Planner, Blood Pressure Tracker, Before & After for Breakfast Lunch Dinner Snacks, Glucose Monitoring, Pulse, Breathe
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6.290000 USD

Blood Sugar & Blood Pressure Notebook: Blood Sugar & Blood Pressure Log Book, Health Planner, Blood Pressure Tracker, Before & After for Breakfast Lunch Dinner Snacks, Glucose Monitoring, Pulse, Breathe

by Bg Publishing
Paperback / softback
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Blood Sugar & Blood Pressure Record: Blood Sugar & Blood Pressure Log Book, Health Planner, Blood Pressure Tracker, Before & After for Breakfast Lunch Dinner Snacks, Glucose Monitoring, Pulse, Breathe
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6.290000 USD

Blood Sugar & Blood Pressure Record: Blood Sugar & Blood Pressure Log Book, Health Planner, Blood Pressure Tracker, Before & After for Breakfast Lunch Dinner Snacks, Glucose Monitoring, Pulse, Breathe

by Bg Publishing
Paperback / softback
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Writing to Be Understood: What Works and Why
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17.840000 USD

Writing to Be Understood: What Works and Why

by Anne Janzer
Paperback / softback
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Dot Grid Bullet Notebook: Dot-It-Up Bullet Journal with 160 Dot Grid Bullet Pages and Sample Creative Ideas (Illusion 2)
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9.330000 USD

Dot Grid Bullet Notebook: Dot-It-Up Bullet Journal with 160 Dot Grid Bullet Pages and Sample Creative Ideas (Illusion 2)

by DANS, Dans Blank Books
Paperback / softback
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Dot Grid Bullet Notebook Journal: Dot-It-Up Bullet Journal with 160 Dot Grid Bullet Pages and Sample Creative Ideas (Flowers 3)
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8.070000 USD

Dot Grid Bullet Notebook Journal: Dot-It-Up Bullet Journal with 160 Dot Grid Bullet Pages and Sample Creative Ideas (Flowers 3)

by DANS, Dans Blank Books
Paperback / softback
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Birthday Reminder Book: Journal Notebook Organizer Diary, Log Book Keeper Tracker, Birthday, Anniversary, Birthstone, Flower, Hobbies and Interests, Favorite Colors, Size 6 X 9 Inch
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6.290000 USD

Birthday Reminder Book: Journal Notebook Organizer Diary, Log Book Keeper Tracker, Birthday, Anniversary, Birthstone, Flower, Hobbies and Interests, Favorite Colors, Size 6 X 9 Inch

by Bg Publishing
Paperback / softback
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The Basics of Transforming Blogs Into Books & Beyond: 3 Simple Steps to Transforming Blog Content Into Books & More (Action Planner)
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9.440000 USD

The Basics of Transforming Blogs Into Books & Beyond: 3 Simple Steps to Transforming Blog Content Into Books & More (Action Planner)

by Alicia Waters
Paperback / softback
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Nature Journal: Nature Log Book, Nature Journaling, Nature Journal, Nature Log Activity Book, Fun Nature Drawing Workbook, Outdoor Journal Draw and Write for Kids, Size 6 X 9 Inch, 100 Pages
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6.290000 USD

Nature Journal: Nature Log Book, Nature Journaling, Nature Journal, Nature Log Activity Book, Fun Nature Drawing Workbook, Outdoor Journal Draw and Write for Kids, Size 6 X 9 Inch, 100 Pages

by Bg Publishing
Paperback / softback
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Wireframe Gutters Note: Graph Writing Blank Book, Grid Handwriting Journal, Squared Grid Notebook, Graphing Paper Is Made Up of 1/3 Inch Boxes, .12 Inch Gutter Along Each Column, 100 Pages
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6.290000 USD

Wireframe Gutters Note: Graph Writing Blank Book, Grid Handwriting Journal, Squared Grid Notebook, Graphing Paper Is Made Up of 1/3 Inch Boxes, .12 Inch Gutter Along Each Column, 100 Pages

by Bg Publishing
Paperback / softback
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