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A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components ...
Business Cases That Get Results
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
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17.05 USD

Business Cases That Get Results

by Carrie Marshall
Paperback / softback
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A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you ...
The Only Business Writing Book You'll Ever Need
A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You'll learn to promote yourself and your ideas clearly and concisely-whether putting together a persuasive project proposal or dealing with daily email. Laura Brown's supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, resumes, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer's block, and Brown's reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You'll Ever Need offers essential tools for success in the rapidly changing world of business communication.
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26.200000 USD

The Only Business Writing Book You'll Ever Need

by Laura Brown
Hardback
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Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking ...
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
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94.500000 USD

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

by Andy Maslen
Hardback
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After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising language ...
The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter
After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising language and soulless dictates from faceless rule-makers. A world where senior management was entirely absent from the shop floor - replaced by indecipherable emails from HR - and where people spoke in esoteric corporate riddles, believing that sounding clever was more productive than speaking clearly and with purpose. He found people spent more time defending their personal fiefdoms, or massaging their careers, than helping to build a successful business alongside their peers. This book is a result of five years at Charlie's consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. This is a step-by-step guidebook to surviving and thriving in the modern work place: from how to write well, speak publicly and stand out in your job, to crafting compelling communications, making the best of social media and handling the press.
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34.11 USD

The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter

by Charlie Corbett
Hardback
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NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the ...
Ninja Future: Secrets to Success in the New World of Innovation
NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today's world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well-and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of ninjas -adapting to technological change to capitalize on opportunities at lightning speed.
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34.12 USD

Ninja Future: Secrets to Success in the New World of Innovation

by Gary Shapiro
Hardback
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There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in ...
The Business Plan Reference Manual for IT Businesses
There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses. The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field. The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of Chapter V - Prototype description which is innovative and intends to take into account the application of this business plan template to the information technology sector.
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120.750000 USD

The Business Plan Reference Manual for IT Businesses

by Fernando Almeida, Jose Santos
Hardback
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Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks ...
Business Writing for Technical People
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
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17.05 USD

Business Writing for Technical People

by Carrie Marshall
Paperback / softback
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Hello? Are you there? Can you hear me? Communicating virtually is cool, useful, and ubiquitous. But whenever there's a glitch with the technology or a message is unclear, we're reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected ...
Can You Hear Me?: How to Connect with People in a Virtual World
Hello? Are you there? Can you hear me? Communicating virtually is cool, useful, and ubiquitous. But whenever there's a glitch with the technology or a message is unclear, we're reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected and bored in a video conference, frustrated that we're not getting through on the phone, or upset when our email is badly misinterpreted. The truth is, virtual communication breeds misunderstanding because it deprives us of the emotional knowledge that helps us understand context. How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world--lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment--sharply highlighting what is lost in our accelerating shift to a more virtual world. And he provides a clear path forward for helping us connect better with others. Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that what will help--and what we need to learn--is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He explains and guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more. Whether you're an entrepreneur, an independent professional, or a manager in an organization that has more than one office or customers who aren't nearby, Can You Hear Me? is your essential communications manual for twenty-first-century work.
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37.54 USD

Can You Hear Me?: How to Connect with People in a Virtual World

by Nick Morgan
Hardback
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Expense Tracking Journal: Personal Financial Journal
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7.340000 USD

Expense Tracking Journal: Personal Financial Journal

by McKenna Summers
Paperback / softback
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Budget Journal: Personal Financial Journal
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7.340000 USD

Budget Journal: Personal Financial Journal

by McKenna Summers
Paperback / softback
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Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
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6.290000 USD

Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
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Feeling Blessed
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7.340000 USD

Feeling Blessed

by Dee Deck
Paperback / softback
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Notebook Composition: Book Simple Box Paper Composition College Ruled Notebooks 100 Pages Large Print Journals Abstract Dotted Gray Pattern Line
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7.340000 USD

Notebook Composition: Book Simple Box Paper Composition College Ruled Notebooks 100 Pages Large Print Journals Abstract Dotted Gray Pattern Line

by Compoty Noteca
Paperback / softback
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Business Report Guides: Research Reports and Business Plans
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36.700000 USD

Business Report Guides: Research Reports and Business Plans

by Dorinda Clippinger
Paperback / softback
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2019-2020 Monthly Planner: Calander Planner 2019-2020 + Yearly, Monthly, Weekly Organizer with Journal Notebook Page Black Board Classroom Design
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8.390000 USD

2019-2020 Monthly Planner: Calander Planner 2019-2020 + Yearly, Monthly, Weekly Organizer with Journal Notebook Page Black Board Classroom Design

by Johan Publishers, Luke Greenway
Paperback / softback
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Web 4
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7.750000 USD

Web 4

by Nehemias Carneiro
Paperback / softback
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Writing Your Own Book: Be an Effective Writer!
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6.290000 USD

Writing Your Own Book: Be an Effective Writer!

by Grace G
Paperback / softback
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Barber Composition Book: Barber Composition Notebook
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7.340000 USD

Barber Composition Book: Barber Composition Notebook

by R Olvand Publishing
Paperback / softback
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Barber Composition Book: Barber Composition Notebook
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7.340000 USD

Barber Composition Book: Barber Composition Notebook

by R Olvand Publishing
Paperback / softback
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Personal Finance Workbook: Personal Financial Journal
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7.340000 USD

Personal Finance Workbook: Personal Financial Journal

by McKenna Summers
Paperback / softback
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The Ultimate Business Planning Guide: The Only Guide You Need to Write Winning Business Plans from Scratch Even If All You Have Is a Business Idea
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5.650000 USD

The Ultimate Business Planning Guide: The Only Guide You Need to Write Winning Business Plans from Scratch Even If All You Have Is a Business Idea

by Ebenezer Ope Anifowose
Paperback / softback
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Resume Factory: Writing Resumes for the 21st Century
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13.640000 USD

Resume Factory: Writing Resumes for the 21st Century

by Lawrence Peterson
Paperback / softback
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Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
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6.290000 USD

Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
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Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
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6.290000 USD

Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
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A Universal Paradox: Journal Notebook with Blank Pages
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8.370000 USD

A Universal Paradox: Journal Notebook with Blank Pages

by The Writers Press
Paperback / softback
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A Universal Paradox: Journal Notebook with Blank Pages
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8.370000 USD

A Universal Paradox: Journal Notebook with Blank Pages

by The Writers Press
Paperback / softback
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Monthly Expense Planner: Expenses Calendar Organizer
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7.340000 USD

Monthly Expense Planner: Expenses Calendar Organizer

by McKenna Summers
Paperback / softback
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A Universal Paradox: Journal Notebook with Blank Pages
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8.370000 USD

A Universal Paradox: Journal Notebook with Blank Pages

by The Writers Press
Paperback / softback
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Killer Copywriting, How to Write Copy That Sells
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10.490000 USD

Killer Copywriting, How to Write Copy That Sells

by William Swain
Paperback / softback
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