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(found 1637 products)
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How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator's Dilemma, Clayton Christensen. After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author ...
How Will You Measure Your Life?
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator's Dilemma, Clayton Christensen. After beating a heart attack, advanced-stage cancer and a stroke in three successive years, the world-renowned innovation expert and author of one of the best selling and most influential business books of all time - The Innovator's Dilemma - Clayton M. Christensen delivered a short but powerful speech to the Harvard Business School graduating class. He presented a set of personal guidelines that have helped him find meaning and happiness in his life - a challenge even the brightest and most motivated of students find daunting. Akin to The Last Lecture in its revelatory perspective following life-altering events, that speech subsequently became a hugely popular article in the Harvard Business Review and is now a groundbreaking book, putting forth a series of questions and models for success that have long been applied in the world of business, but also can be used to find cogent answers to pressing life questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my relationships with my spouse, my family and my close friends become enduring sources of happiness? How can I avoid compromising my integrity (and stay out of jail)? How Will You Measure Your Life? is a highly original, surprising book from a singular business figure. It's a book sure to inspire and educate readers - companies and individuals, students of business, mid-career professionals, and even parents - the world over.
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15.75 USD

How Will You Measure Your Life?

by Karen Dillon, James Allworth, Clayton Christensen
Paperback / softback
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In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time ...
Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to: Create a comprehensive direct mail marketing strategy Design marketing materials that connect with your target customers Craft letters, brochures, and postcards that stand out Seamlessly integrate direct mail with your digital marketing strategy Avoid the most common snail mail mistakes that will get ignored Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.
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27.29 USD

Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

by Robert W Bly
Paperback / softback
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A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components ...
Business Cases That Get Results
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
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17.05 USD

Business Cases That Get Results

by Carrie Marshall
Paperback / softback
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A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you ...
The Only Business Writing Book You'll Ever Need
A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You'll learn to promote yourself and your ideas clearly and concisely-whether putting together a persuasive project proposal or dealing with daily email. Laura Brown's supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, resumes, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer's block, and Brown's reference-ready resources on style, punctuation, and grammar will keep your writing error-free. Nuanced, personable, and of-the-moment, The Only Business Writing Book You'll Ever Need offers essential tools for success in the rapidly changing world of business communication.
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26.200000 USD

The Only Business Writing Book You'll Ever Need

by Laura Brown
Hardback
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Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking ...
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
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94.500000 USD

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

by Andy Maslen
Hardback
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This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett's consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the ...
The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett's consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press. The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor - replaced by indecipherable emails from HR - and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.
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31.50 USD

The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter

by Charlie Corbett
Hardback
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NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the ...
Ninja Future: Secrets to Success in the New World of Innovation
NATIONAL BESTSELLER Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today's world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon. In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today's challenges particularly well-and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today's turbulent environment by adopting the mindset of ninjas -adapting to technological change to capitalize on opportunities at lightning speed.
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27.290000 USD

Ninja Future: Secrets to Success in the New World of Innovation

by Gary Shapiro
Hardback
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There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in ...
The Business Plan Reference Manual for IT Businesses
There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses. The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field. The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of Chapter V - Prototype description which is innovative and intends to take into account the application of this business plan template to the information technology sector.
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120.750000 USD

The Business Plan Reference Manual for IT Businesses

by Jose Santos, Fernando Almeida
Hardback
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I Blog Because Hitting People Is Bad: Funny Bloggers Planner 8 X 10 150 Pages Formatted Blogging Journal
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9.440000 USD

I Blog Because Hitting People Is Bad: Funny Bloggers Planner 8 X 10 150 Pages Formatted Blogging Journal

by Planner Journals
Paperback / softback
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Get Shit Done: Nice Blank Lined Notebook Journal Diary
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5.970000 USD

Get Shit Done: Nice Blank Lined Notebook Journal Diary

by Chaos Press
Paperback / softback
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Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
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6.290000 USD

Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
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My Goals Make Me Money: A Life Improvement Goal Setting Planner
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8.390000 USD

My Goals Make Me Money: A Life Improvement Goal Setting Planner

by P P Amen
Paperback / softback
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The Business English Grammar Guide
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10.490000 USD

The Business English Grammar Guide

by Michael Davies
Paperback / softback
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Money Mind Shift: A Daily Goal Setting Planner for Personal and Business Objectives
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7.340000 USD

Money Mind Shift: A Daily Goal Setting Planner for Personal and Business Objectives

by C B Amen
Paperback / softback
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Elegant Notebook: Rose Gold Marble College Ruled Composition Writing Notebook
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7.260000 USD

Elegant Notebook: Rose Gold Marble College Ruled Composition Writing Notebook

by Krazed Scribblers
Paperback / softback
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2020 Weekly Planner - Hustle Baby: [size Goes Here] - 12 Month Success Journal, Calendar, Daily, Weekly and Monthly Personal Goal Setting Logbook, Increase Productivity
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11.120000 USD

2020 Weekly Planner - Hustle Baby: [size Goes Here] - 12 Month Success Journal, Calendar, Daily, Weekly and Monthly Personal Goal Setting Logbook, Increase Productivity

by Simple Planners and Journals
Paperback / softback
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2020 Weekly Planner - Never Stop Dreaming: 8.5 X 11 - 12 Month Success Journal, Calendar, Daily, Weekly and Monthly Personal Goal Setting Logbook, Increase Productivity
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11.120000 USD

2020 Weekly Planner - Never Stop Dreaming: 8.5 X 11 - 12 Month Success Journal, Calendar, Daily, Weekly and Monthly Personal Goal Setting Logbook, Increase Productivity

by Simple Planners and Journals
Paperback / softback
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2020 Weekly Planner - Create Your Own Destiny: [size Goes Here] - 12 Month Success Journal, Calendar, Daily, Weekly and Monthly Personal Goal Setting Logbook, Increase Productivity
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11.120000 USD

2020 Weekly Planner - Create Your Own Destiny: [size Goes Here] - 12 Month Success Journal, Calendar, Daily, Weekly and Monthly Personal Goal Setting Logbook, Increase Productivity

by Simple Planners and Journals
Paperback / softback
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Punctuation and Language Usage Made Easy: Concise Grammar Guidelines for Busy Professionals
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16.790000 USD

Punctuation and Language Usage Made Easy: Concise Grammar Guidelines for Busy Professionals

by Steven Wells, Kim Kerrigan
Paperback / softback
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Thank You for Being the Best Pastor: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
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6.290000 USD

Thank You for Being the Best Pastor: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
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Thank You for Being the Best Pastor: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
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6.290000 USD

Thank You for Being the Best Pastor: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
Book cover image
Thank You for Being the Best Pastor: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
https://magrudy-assets.storage.googleapis.com/9781799096993.jpg
6.290000 USD

Thank You for Being the Best Pastor: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
Book cover image
Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
https://magrudy-assets.storage.googleapis.com/9781799110057.jpg
6.290000 USD

Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
Book cover image
Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook
https://magrudy-assets.storage.googleapis.com/9781799110088.jpg
6.290000 USD

Best Nurse Educator Ever: Blank Ruled Notebook and Funny Office Journal Entries Manager or Co-Worker Writing Pad Great Gift Notebook

by Jason Soft
Paperback / softback
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Boss Goals: A Daily Action and Gratitude Journal
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7.340000 USD

Boss Goals: A Daily Action and Gratitude Journal

by Artcrush Media
Paperback / softback
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Chevron Wide Ruled Notebook: Black & Gold Composition Writing Notebook for Work and School
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7.260000 USD

Chevron Wide Ruled Notebook: Black & Gold Composition Writing Notebook for Work and School

by Krazed Scribblers
Paperback / softback
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Writers Notebook 102 Page Journal with Prompts
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7.320000 USD

Writers Notebook 102 Page Journal with Prompts

by Coach Dee
Paperback / softback
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A Handwriting Journal: For Your Improved Handwriting and and Your Writing Satisfaction: For Man Women Adults and Kids
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7.340000 USD

A Handwriting Journal: For Your Improved Handwriting and and Your Writing Satisfaction: For Man Women Adults and Kids

by Dream Publishing
Paperback / softback
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Financial Freedom: A Daily Goal Setting Planner for Getting Richer
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8.390000 USD

Financial Freedom: A Daily Goal Setting Planner for Getting Richer

by Kyle Christopher
Paperback / softback
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Notes
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6.290000 USD

Notes

by Hidden Valley Press
Paperback / softback
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