Filter
(found 4410 products)
Book cover image
We are in the midst of a wellbeing revolution: natural foods, alternative therapies, meditation and more. Some enlightened businesses - stretched to the limit with stress and competing for the best talent - have taken wellbeing on board. What started as a few HR reforms at companies like Google is ...
Better
We are in the midst of a wellbeing revolution: natural foods, alternative therapies, meditation and more. Some enlightened businesses - stretched to the limit with stress and competing for the best talent - have taken wellbeing on board. What started as a few HR reforms at companies like Google is now changing our view of what a business is, and what it is for. Business used to labour under the mistaken idea that companies are like mechanisms, and it is all about financial results. But in the last few decades an alternative worldview moved in from the innovative fringes, that sees business fundamentally as a living human system. Wellbeing is 80 per cent social. That's why this book calls it wellbeeing. Just like bees, we are a social species. We need fellowship and belonging, a stimulating environment and a sense of purpose. This book explores how that `better' idea took hold first in workplaces with natural, human-centred architecture and processes, flexible working, and mindfulness classes. And it looks at the evidence that these changes aren't just nice, they produce better work. To reflect this new business culture, Better is a new kind of business book: full of humanity, insight, provocation, enlightening facts and intriguing images.
https://magrudy-assets.storage.googleapis.com/9781783525683.jpg
42.66 USD

Better

by John Grant
Paperback
Book cover image
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, ...
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes. Thus, it provides a holistic perspective, which will enable companies to learn not only about best practices, but also about pitfalls in the area of corporate branding. In addition to the novel practical cases, each chapter provides relevant theoretical underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book is suitable for everyone with an interest in B2B branding, regardless of background or previous knowledge of branding.
https://magrudy-assets.storage.googleapis.com/9781787562769.jpg
110.91 USD

Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

Hardback
Book cover image
How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across ...
New Female Tribes
How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children. As women become more and more empowered, politically and economically, it is clear that their lot is changing across the globe. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions and goals.
https://magrudy-assets.storage.googleapis.com/9780753553008.jpg
34.12 USD

New Female Tribes

by Rachel Pashley
Hardback
Book cover image
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver ...
Market Driven Political Advertising: Social, Digital and Mobile Marketing
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
https://magrudy-assets.storage.googleapis.com/9783319777290.jpg
57.740000 USD

Market Driven Political Advertising: Social, Digital and Mobile Marketing

by Andrew Hughes
Hardback
Book cover image
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging ...
D&AD. The Copy Book
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a must-have book for people in advertising and marketing, it is also a should-have for anyone who needs to involve or influence people, by webpage, on paper, or in person.
https://magrudy-assets.storage.googleapis.com/9783836568524.jpg
25.60 USD

D&AD. The Copy Book

Hardback
Book cover image
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, ...
Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.
https://magrudy-assets.storage.googleapis.com/9781787561038.jpg
99.750000 USD

Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding

by Jacek Pogorzelski
Hardback
Book cover image
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. ...
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women-though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many frenemies, a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

https://magrudy-assets.storage.googleapis.com/images/products/2018/07/51tfuqtdGnL._SX323_BO1204203200_.63cf237d22a2.jpg
23.62 USD

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

by Ken Auletta
Paperback
Book cover image
Think More Analogue, Be More Digital - 2018 Updated Edition
https://magrudy-assets.storage.googleapis.com/9781723705168.jpg
16.510000 USD

Think More Analogue, Be More Digital - 2018 Updated Edition

by James Michael Harris
Paperback / softback
Book cover image
Merry Christmas: Holiday Notebook with Ornaments
https://magrudy-assets.storage.googleapis.com/9781725796492.jpg
6.290000 USD

Merry Christmas: Holiday Notebook with Ornaments

by Songbird Publications
Paperback / softback
Book cover image
My Little Social Planner(the Distance Between Dreams & Reality Is Called Action: Social Media Planner, Journal, Record Book, to Do Lists 6x9
https://magrudy-assets.storage.googleapis.com/9781726174534.jpg
10.490000 USD

My Little Social Planner(the Distance Between Dreams & Reality Is Called Action: Social Media Planner, Journal, Record Book, to Do Lists 6x9

by Hayley Mitchell
Paperback / softback
Book cover image
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from ...
Guide to Producing a Fashion Show
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501335259.
https://magrudy-assets.storage.googleapis.com/9781501335105.jpg
99.750000 USD

Guide to Producing a Fashion Show

by Jose Blanco F, Kristen K. Swanson, Judith C. Everett
Paperback / softback
Book cover image
Why Your Video Strategy Sucks
https://magrudy-assets.storage.googleapis.com/9781726110433.jpg
13.120000 USD

Why Your Video Strategy Sucks

by Thomas J Elliott
Paperback / softback
Book cover image
Advertising and Promotion: Business and Economics Journal
https://magrudy-assets.storage.googleapis.com/9781726084772.jpg
8.390000 USD

Advertising and Promotion: Business and Economics Journal

by Anthony R Carver
Paperback / softback
Book cover image
You're On! 100 Ways to Shine in the Media Spotlight
https://magrudy-assets.storage.googleapis.com/9781947527911.jpg
15.740000 USD

You're On! 100 Ways to Shine in the Media Spotlight

by Gail Hulnick
Paperback / softback
Book cover image
The Most Effective Marketing Strategy in Business: A Step by Step Guide to Attract New Customers, Win Former Customers, Skyrocket Your Sales and Make Your Business Stand Out
https://magrudy-assets.storage.googleapis.com/9781720004066.jpg
12.590000 USD

The Most Effective Marketing Strategy in Business: A Step by Step Guide to Attract New Customers, Win Former Customers, Skyrocket Your Sales and Make Your Business Stand Out

by William R Chesson
Paperback / softback
Book cover image
Take Charge of Your Brand: Quick and Simple Techniques to Help You Own and Manage Your Personal Brand for Professional and Personal Success
https://magrudy-assets.storage.googleapis.com/9781724635877.jpg
13.640000 USD

Take Charge of Your Brand: Quick and Simple Techniques to Help You Own and Manage Your Personal Brand for Professional and Personal Success

by Guisselle Nunez
Paperback / softback
Book cover image
Sons in the Shadow: Surviving the Family Business as an Sob---Son of the Boss
https://magrudy-assets.storage.googleapis.com/9781934956694.jpg
26.200000 USD

Sons in the Shadow: Surviving the Family Business as an Sob---Son of the Boss

by Jr. Roy H. Park
Paperback
Book cover image
Spin: Politics and Marketing in a Divided Age
https://magrudy-assets.storage.googleapis.com/9781487005443.jpg
19.900000 USD

Spin: Politics and Marketing in a Divided Age

by Clive Veroni
Paperback
Book cover image
Don't 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants
https://magrudy-assets.storage.googleapis.com/9781945091865.jpg
26.240000 USD

Don't 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants

by Matt Plapp
Paperback / softback
Book cover image
Business Advertising and Marketing - (Belt and Road) Br 003: Text Book - Belt and Road (Br-003)
https://magrudy-assets.storage.googleapis.com/9781722918934.jpg
26.200000 USD

Business Advertising and Marketing - (Belt and Road) Br 003: Text Book - Belt and Road (Br-003)

by Dr Arthur H Tafero
Paperback / softback
Book cover image
Scientific Advertising: In a Digital World
https://magrudy-assets.storage.googleapis.com/9780997644920.jpg
7.340000 USD

Scientific Advertising: In a Digital World

by Barbara Aun Anderson, Claude Hopkins
Paperback / softback
Book cover image
107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days or Less
https://magrudy-assets.storage.googleapis.com/9781717989048.jpg
8.370000 USD

107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days or Less

by George Johnstone Wells
Paperback
Book cover image
How to Make Money from Your Online Learning Course: Monetizing E-Learning Courseware
https://magrudy-assets.storage.googleapis.com/9781724346407.jpg
8.390000 USD

How to Make Money from Your Online Learning Course: Monetizing E-Learning Courseware

by Beverly Reynolds
Paperback / softback
Book cover image
Marketing Creative Hacks: Ways for Subconscious Marketing
https://magrudy-assets.storage.googleapis.com/9781717298966.jpg
15.740000 USD

Marketing Creative Hacks: Ways for Subconscious Marketing

by Mark Zusmanovich
Paperback / softback
Book cover image
Book It!: How to Write and Publish Your Business Authority Book, Without Going Crazy, So That You Can Get More Speaking Gigs, Get Media Attention, Attract Better Clients, and Make More Money!
https://magrudy-assets.storage.googleapis.com/9781717823113.jpg
20.950000 USD

Book It!: How to Write and Publish Your Business Authority Book, Without Going Crazy, So That You Can Get More Speaking Gigs, Get Media Attention, Attract Better Clients, and Make More Money!

by Sandi Masori
Paperback / softback
Book cover image
The Robert Collier Letter Book
https://magrudy-assets.storage.googleapis.com/9781388273316.jpg
15.700000 USD

The Robert Collier Letter Book

by Robert Collier
Paperback / softback
Book cover image
The 6 Pillars of Business Success: Doing Business Right
https://magrudy-assets.storage.googleapis.com/9780999765302.jpg
20.950000 USD

The 6 Pillars of Business Success: Doing Business Right

by Roger Doumanian
Paperback / softback
Book cover image
Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
https://magrudy-assets.storage.googleapis.com/9780988158245.jpg
15.740000 USD

Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches

by Lisa Brandt
Paperback / softback
Book cover image
Green 2 Golden: Customer Success That Produces Real Roi
https://magrudy-assets.storage.googleapis.com/9780996783125.jpg
23.050000 USD

Green 2 Golden: Customer Success That Produces Real Roi

by Jackie Golden
Paperback / softback
Book cover image
A Productivity Life: Take Only Calculated Risk
https://magrudy-assets.storage.googleapis.com/9781717731609.jpg
19.950000 USD

A Productivity Life: Take Only Calculated Risk

by T.J. Day
Paperback / softback
Page 1 of 40