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There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep ...
Super Signs: Taking your brand to the ultimate level
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
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34.11 USD

Super Signs: Taking your brand to the ultimate level

by Nan Hua, Sam Hua
Hardback
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We re living in a gig economy. But would you respond to an online ad seeking someone to search for escaped ants? Or take an offer for a free tattoo by someone who needs the practice? How about a mattress for sale tainted by geriatric love or a workout plan ...
Race Me in a Lobster Suit: Absurd Internet Ads and the Real Conversations that Followed
We re living in a gig economy. But would you respond to an online ad seeking someone to search for escaped ants? Or take an offer for a free tattoo by someone who needs the practice? How about a mattress for sale tainted by geriatric love or a workout plan that involves throwing Virginia hams? And if you hit reply, and the poster is sketchy about the details or offers to pay you with a gift card for clams, how long would you keep the conversation going? When NYC copywriter Kelly Mahon started posting weird, fake gig ads as a creative outlet, she found that there was someone interested in every bizarre offer she came up with. And the subsequent awkward email threads were equally hilarious and bizarre. Race Me In A Lobster Suit collects Mahon s funniest fabrications, plus the hysterical email conversations that followed as she ratcheted up the crazy. While some respondants become suspicious, others seem willing to play along with the joke. And don t worry, everyone involved agreed to share their emails in the book, so there are no hard feelings. In a world where it seems like everyone s suspicious of everyone else, it s nice to know that there are still people who will at least consider helping a stranger reenact a recurring spider nightmare, or explain the principles of pig Latin to a baffled mother of three.
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15.34 USD

Race Me in a Lobster Suit: Absurd Internet Ads and the Real Conversations that Followed

by Kelly Mahon
Paperback / softback
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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ...
Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, Do creative ideas work better? Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
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18.850000 USD

Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

by Adam W. Morgan
Paperback / softback
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Pairing big ideas in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a humanization movement that is restructuring the internet * Describes the current state of content overload and how curation is solving it * Explains how curation changes the structure ...
The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything
Pairing big ideas in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a humanization movement that is restructuring the internet * Describes the current state of content overload and how curation is solving it * Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise * Delivers a new toolkit for anyone-in marketing, advertising, sales, content creation, or product development-seeking to stay or become relevant in an increasingly curation-centric marketplace * Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you-whether you're buying, selling, or creating
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38.850000 USD

The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything

by Steffon Davis
Hardback
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_____________ `An array of fresh insights on creativity, motivation and staying in flow Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the Google programmer who disobeyed his managers in ...
Unsafe Thinking: How to be Creative and Bold When You Need It Most
_____________ `An array of fresh insights on creativity, motivation and staying in flow Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the Google programmer who disobeyed his managers in order to revolutionise the world's email systems, to the mayor who employed mime artists to transform his city's traffic problem - are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. By revealing the secrets of those who reject our society's outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us. _____________ `An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals `Fascinating . . . Sachs has practical tools for success.' Forbes `A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious
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15.75 USD

Unsafe Thinking: How to be Creative and Bold When You Need It Most

by Jonah Sachs
Paperback / softback
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Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some of the key issues impacting our industry today, such as gender equality, diversity in the workplace and business ethics. Marcel Jennings, a new co-author for the new edition, brings a ...
Advertising Creative: Strategy, Copy, and Design
Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some of the key issues impacting our industry today, such as gender equality, diversity in the workplace and business ethics. Marcel Jennings, a new co-author for the new edition, brings a fresh perspective from his background as a copywriter, creative director and from teaching at Virginia Commonwealth University. New to this edition: Updated content for each chapter includes the latest trends in digital technology from AI to VR and continued emphasis on the global marketplace A new focus on Gen Z, as they enter classrooms, and Millennials, as they prepare to enter the job market, connects the content to the next generation of advertising professionals An enhanced Survival Guide offers valuable tips for getting a job, thriving in the position, and standing out in an increasingly competitive industry Unique insights from working professionals in each chapter including all new Pro Tips and inspiring stories from Rising Stars keep readers up-to-date and connected to the advertising world Revised exercises and a What Would You Do? case study at the end of each chapter exercise readers' problem solving skills and encourage them to think outside the box.
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134.80 USD

Advertising Creative: Strategy, Copy, and Design

by Marcel Jennings, Jean M. Grow, Tom Altstiel
Paperback / softback
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In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time ...
Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World
In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution. In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to: Create a comprehensive direct mail marketing strategy Design marketing materials that connect with your target customers Craft letters, brochures, and postcards that stand out Seamlessly integrate direct mail with your digital marketing strategy Avoid the most common snail mail mistakes that will get ignored Plus, you'll receive Bly's very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.
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27.29 USD

Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

by Robert W Bly
Paperback / softback
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University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions ...
Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.
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196.22 USD

Strategic Brand Management in Higher Education

Hardback
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In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a ...
Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising
In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here's the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball's celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here's the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball's relationship with advertising is stronger than ever.
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36.700000 USD

Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising

by Roberta J Newman
Hardback
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There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been ...
Gambling Advertising: Nature, Effects and Regulation
There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling. Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge. In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.
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105.000000 USD

Gambling Advertising: Nature, Effects and Regulation

by Barrie Gunter
Hardback
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Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking ...
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the how to perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
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94.500000 USD

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

by Andy Maslen
Hardback
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Live in luxury-on a budget. Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this ...
Affordable Interior Design: High-End Tips for Any Budget
Live in luxury-on a budget. Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It's time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!
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20.990000 USD
Paperback / softback
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The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five ...
The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
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255.94 USD

The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change

Hardback
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This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up ...
Feminist Perspectives on Advertising: What's the Big Idea?
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled Historicize This!, includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women's complex relations with technologies from cars to Twitter. The second section, Advertising Body Politics, groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese promotion girls. The third section, Media Reps, revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, Reproduction and Postfeminist Empowerment, ends the book with a selection of case studies on the advertising industry's cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women's reproductive health and mothering.
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126.000000 USD

Feminist Perspectives on Advertising: What's the Big Idea?

Hardback
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Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and ...
Practical Guide to Comparative Advertising: Dare to Compare
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.
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134.72 USD

Practical Guide to Comparative Advertising: Dare to Compare

by Tom Jirgal, Ruth Corbin, Rebecca Bleibaum
Paperback / softback
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Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating insight into the shifting social ...
Between the Lines: Early Advertising in Singapore: 1830s - 1960s
Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating insight into the shifting social dynamics of Singapore as the nation underwent fundamental change. The book is composed of eight sections, with each taking a deep dive into the advertising of a particular product or service, including hospitality, entertainment, fashion, household and travel. Readers can see how icons like Raffles Hotel and the Adelphi were promoted to discerning travellers of the 1930s, or how postwar homemakers were first targeted by ads for newfangled gadgets like refrigerators and vacuum cleaners. The more than 400 ad images are complemented by insightful commentaries that provide valuable context to the campaigns, helping us understand the minds of both advertiser and consumer, which, by extension, opens a window to the social conditions of Singapore.
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34.11 USD

Between the Lines: Early Advertising in Singapore: 1830s - 1960s

Hardback
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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, ...
This is Marketing: You Can't Be Seen Until You Learn To See
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way. - The Financial Times
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23.62 USD

This is Marketing: You Can't Be Seen Until You Learn To See

by Seth Godin
Paperback / softback
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Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed ...
Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It's a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It's a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
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25.200000 USD

Digital PR

by Danny Whatmough
Hardback
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Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof ...
Digital Marketer
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
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34.11 USD

Digital Marketer

by Betsy Aoki, Eileen Brown
Paperback / softback
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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned ...
The Contagious Commandments: Ten Steps to Brand Bravery
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
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25.58 USD

The Contagious Commandments: Ten Steps to Brand Bravery

by Chris Barth, Paul Kemp-Robertson
Hardback
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Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from ...
Guide to Producing a Fashion Show: Bundle Book + Studio Access Card
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501335259.
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99.750000 USD

Guide to Producing a Fashion Show: Bundle Book + Studio Access Card

by Jose Blanco F, Kristen K. Swanson, Judith C. Everett
Multiple copy pack
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Social Media Marketing Playbook for Tequila and Mexican Spirits: Straight Talk and Comprehensive Checklists to Keep Your Brand on Track
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20.990000 USD

Social Media Marketing Playbook for Tequila and Mexican Spirits: Straight Talk and Comprehensive Checklists to Keep Your Brand on Track

by Lisa Pietsch
Paperback / softback
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Happy Camper Award Winner: 110-Page Blank Lined Journal Funny Office Award Great for Coworker, Boss, Manager, Employee Gag Gift Idea
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6.290000 USD

Happy Camper Award Winner: 110-Page Blank Lined Journal Funny Office Award Great for Coworker, Boss, Manager, Employee Gag Gift Idea

by Kudos Media Press
Paperback / softback
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Love + Fear: Mastering the Primal Motives of Buyers
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37.750000 USD

Love + Fear: Mastering the Primal Motives of Buyers

by Shantini Munthree
Hardback
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Marketing Major Fueled by Coffee: Blank 6x9 Journal with Coffee Themed Stationary for College Students
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7.330000 USD

Marketing Major Fueled by Coffee: Blank 6x9 Journal with Coffee Themed Stationary for College Students

by Pat Buitendam
Paperback / softback
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Crystallizing Public Opinion
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