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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty ...
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
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157.500000 USD

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

by Marco Ieva, Cristina Ziliani
Hardback
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Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as ...
The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic-and innovative-workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society-it's great for business, and may transform you at a personal level, too.
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17.800000 USD

The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success

by Maria Ross
Paperback / softback
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Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to ...
Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.
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20.950000 USD

Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

by Jeremy Miller
Paperback / softback
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Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. ...
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.
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24.16 USD

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits

by Claire Diaz-Ortiz
Paperback / softback
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We are about to enter a new Age of Creativity that will require a new set of superheroes to help the world thrive. This book will make you one of those creative superheroes by unleashing new creative superpowers to help you solve your biggest business problems, namely the powers of: ...
Creative Superpowers: Equip Yourself for the Age of Creativity
We are about to enter a new Age of Creativity that will require a new set of superheroes to help the world thrive. This book will make you one of those creative superheroes by unleashing new creative superpowers to help you solve your biggest business problems, namely the powers of: Hacking - learn how becoming a hacker will help you tackle problems in different ways. Making - learn how getting your hands dirty and making things opens up new parts of the brain as well as creating happy accidents. Teaching - learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving - learn how looking to what already exists helps you solve your problems. This is the Modern Skillset for Creative Problem Solving.
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18.57 USD

Creative Superpowers: Equip Yourself for the Age of Creativity

by Scott Morrison, Laura Jordan Bambach, Mark Earls, Daniele Fiandaca
Hardback
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The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story-one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get ...
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story-one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling-and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the 3 faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale.
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15.700000 USD

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

by John Livesay
Paperback / softback
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For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the ...
Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love
For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It's a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
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15.740000 USD

Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love

by Martha Bartlett Piland
Paperback / softback
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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty ...
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
https://magrudy-assets.storage.googleapis.com/9780367210724.jpg
41.950000 USD

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

by Marco Ieva, Cristina Ziliani
Paperback / softback
Book cover image
Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance. To know your material is important, but to project your enthusiasm for the subject is just as vital to engage your audience. Provides a chapter-by-chapter toolkit of performance skills that can be applied ...
Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals
Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance. To know your material is important, but to project your enthusiasm for the subject is just as vital to engage your audience. Provides a chapter-by-chapter toolkit of performance skills that can be applied immediately Shares accessible, well-researched content written in a conversational style Demonstrates insightful parallels between acting and presenting Offers presentation inspiration using contemporary schools of thought
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40.950000 USD

Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals

by Robert T. Tauber
Hardback
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An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores ...
Global and Multicultural Public Relations
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process--formative research, planning, implementation, evaluation, and stewardship--is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
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49.090000 USD

Global and Multicultural Public Relations

by Sarab Kochhar, Juan-Carlos Molleda
Paperback / softback
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Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. ...
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
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63.000000 USD

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke de Mooij
Paperback / softback
Book cover image
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. ...
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
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151.200000 USD

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

by Marieke de Mooij
Hardback
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Dave Buonaguidi has been a maverick in the advertising world for over 30 years. This book is a rambling journey through his diverse career, from small London ad agencies to top multinationals. Along the way he co-founded four creative agencies, found success as a print artist and now works as ...
Blah! Blah! Blah!: Memories and advice from one of British advertising's mavericks
Dave Buonaguidi has been a maverick in the advertising world for over 30 years. This book is a rambling journey through his diverse career, from small London ad agencies to top multinationals. Along the way he co-founded four creative agencies, found success as a print artist and now works as a business adviser to start-ups and a public speaker. Over the years Dave has learnt a thing or two about how to build a strong team that turns out outstanding work. His story shows that working your bollocks off pays dividends, that if you're nice and good, interesting projects will come your way, that everything gets better when you're having fun and that doing great work is f**king hard. He also reveals what makes a good pitch, what makes somewhere a great place to work and who and how to hire. Littered with stupid points of view, ridiculous rants, a few bits of art and other stories, this is part memoir, part business book, for anyone who hates the status quo but wants to work hard, make brilliant work and be happy doing it.
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37.19 USD

Blah! Blah! Blah!: Memories and advice from one of British advertising's mavericks

by Dave Buonaguidi
Paperback / softback
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the ...
Handbook of Research on Narrative Advertising
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
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299.250000 USD

Handbook of Research on Narrative Advertising

Hardback
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Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America ...
Popular Representations of America in Non-American Media
Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans' perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American media's representation of the U.S.A. and Americans.
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204.750000 USD

Popular Representations of America in Non-American Media

Hardback
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Highly experienced subject-matter expert supported by an in-house writing team who can adhere to series norms and conventions. Author is a speaker and expert on Amazon advertising/marketing. Foreword and marketing support from Perry Marshall. Strong corporate/industry outreach. Author comes highly recommended by Perry as one of the most trusted names ...
Ultimate Guide to Amazon Advertising
Highly experienced subject-matter expert supported by an in-house writing team who can adhere to series norms and conventions. Author is a speaker and expert on Amazon advertising/marketing. Foreword and marketing support from Perry Marshall. Strong corporate/industry outreach. Author comes highly recommended by Perry as one of the most trusted names in the field of online/e-commerce marketing and sales. Amazon makes up a 55% share of all U.S. product searches (exceeding Google and everyone else). Primary markets for this book are small business owners, startup entrepreneurs, and marketers who want to learn how to leverage the power of Amazon's marketing potential to increase their sales.
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29.74 USD

Ultimate Guide to Amazon Advertising

by Timothy Seward
Paperback / softback
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Leads For Days: The Complete Guide to Creating Kick Ass Social Media Marketing Campaign. Bring in leads on autopilot using sales funnels, Facebook ads, business branding.
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12.570000 USD

Leads For Days: The Complete Guide to Creating Kick Ass Social Media Marketing Campaign. Bring in leads on autopilot using sales funnels, Facebook ads, business branding.

by Christina Friscia
Paperback / softback
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Amazon FBA Mastery: Your 5-Days Beginner To Expert Guide In Selling Highly Profitable Private Label Products On Amazon
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31.490000 USD

Amazon FBA Mastery: Your 5-Days Beginner To Expert Guide In Selling Highly Profitable Private Label Products On Amazon

by Michael Ezeanaka
Hardback
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Amazon Ads Success: Tips & Strategies to Sell Your Books
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12.590000 USD

Amazon Ads Success: Tips & Strategies to Sell Your Books

by A J Wright
Paperback / softback
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I'm Already An Overworked And Underpaid Health & Safety Engineer. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Health & Safety Engineer
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7.300000 USD

I'm Already An Overworked And Underpaid Health & Safety Engineer. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Health & Safety Engineer

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Foreman. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Foreman
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7.300000 USD

I'm Already An Overworked And Underpaid Foreman. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Foreman

by Boss Novelty Books
Paperback / softback
Book cover image
Make Money with Facebook Advertising: Learn How to Make $300+ Per Day Online With Facebook Marketing and Make Passive Income in Less Than 24 Hours
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20.990000 USD

Make Money with Facebook Advertising: Learn How to Make $300+ Per Day Online With Facebook Marketing and Make Passive Income in Less Than 24 Hours

by James Ericson
Paperback / softback
Book cover image
Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram, Blogging for SEO, Twitter, and Advertising
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20.970000 USD

Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram, Blogging for SEO, Twitter, and Advertising

by Matt Golden
Paperback / softback
Book cover image
Scientific Advertising
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9.28 USD

Scientific Advertising

by Claude C Hopkins
Paperback / softback
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Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence
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20.950000 USD

Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence

by David E Lemley
Paperback / softback
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Gaining the Publicity Edge: An Entrepreneur's Guide to Growing Your Brand Through National Media Coverage
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26.240000 USD

Gaining the Publicity Edge: An Entrepreneur's Guide to Growing Your Brand Through National Media Coverage

by Marsha Friedman
Hardback
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Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands
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20.950000 USD

Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

by Peter Wilken
Paperback / softback
Book cover image
Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands
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31.450000 USD

Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

by Peter Wilken
Hardback
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The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher
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38.800000 USD

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

by Carolyn Howard-Johnson
Hardback
Book cover image
The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher
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26.200000 USD

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

by Carolyn Howard-Johnson
Paperback / softback
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