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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver ...
Market Driven Political Advertising: Social, Digital and Mobile Marketing
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
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57.740000 USD

Market Driven Political Advertising: Social, Digital and Mobile Marketing

by Andrew Hughes
Hardback
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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, ...
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes. Thus, it provides a holistic perspective, which will enable companies to learn not only about best practices, but also about pitfalls in the area of corporate branding. In addition to the novel practical cases, each chapter provides relevant theoretical underpinnings presented in a simple, down-to-earth manner. The book highlights recent research areas and coming trends within B2B branding. The book is suitable for everyone with an interest in B2B branding, regardless of background or previous knowledge of branding.
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110.91 USD

Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

Hardback
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How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across ...
New Female Tribes
How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading. Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment). She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children. As women become more and more empowered, politically and economically, it is clear that their lot is changing across the globe. This book will prove essential reading to all those who seek to better understand women's dreams, ambitions and goals.
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34.12 USD

New Female Tribes

by Rachel Pashley
Hardback
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Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, ...
Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.
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99.750000 USD

Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding

by Jacek Pogorzelski
Hardback
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. ...
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women-though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many frenemies, a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

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23.62 USD

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

by Ken Auletta
Paperback
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In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging ...
D&AD. The Copy Book
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a must-have book for people in advertising and marketing, it is also a should-have for anyone who needs to involve or influence people, by webpage, on paper, or in person.
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25.60 USD

D&AD. The Copy Book

Hardback
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Marketing Creative Hacks: Ways for Subconscious Marketing
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15.740000 USD

Marketing Creative Hacks: Ways for Subconscious Marketing

by Mark Zusmanovich
Paperback
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Graph Ruled Notebook: Blank Quad Ruled, Blank Graph Paper Composition Books 120 Pages Large Print 8.5 X 11 Square Grid Paper
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8.390000 USD

Graph Ruled Notebook: Blank Quad Ruled, Blank Graph Paper Composition Books 120 Pages Large Print 8.5 X 11 Square Grid Paper

by Hang Giftnote
Paperback
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Bill Planner: Payment Record Tracker Payment Record Book, Daily Expenses Tracker, Manage Cash Going in & Out, Simple Accounting Book, Small & Compact 120 Pages Large Print 8.5 X 11
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8.390000 USD

Bill Planner: Payment Record Tracker Payment Record Book, Daily Expenses Tracker, Manage Cash Going in & Out, Simple Accounting Book, Small & Compact 120 Pages Large Print 8.5 X 11

by Hang Giftnote
Paperback
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Take Charge of Your Brand: Quick and Simple Techniques to Help You Own and Manage Your Personal Brand for Professional and Personal Success
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13.640000 USD

Take Charge of Your Brand: Quick and Simple Techniques to Help You Own and Manage Your Personal Brand for Professional and Personal Success

by Guisselle Nunez
Paperback / softback
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Graph Ruled Notebook: Blank Quad Ruled, Blank Graph Paper Composition Books 120 Pages Large Print 8.5 X 11 Square Grid Paper
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8.390000 USD

Graph Ruled Notebook: Blank Quad Ruled, Blank Graph Paper Composition Books 120 Pages Large Print 8.5 X 11 Square Grid Paper

by Hang Giftnote
Paperback
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Spin: Politics and Marketing in a Divided Age
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19.900000 USD

Spin: Politics and Marketing in a Divided Age

by Clive Veroni
Paperback
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Don't 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants
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26.240000 USD

Don't 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants

by Matt Plapp
Paperback / softback
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107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days or Less
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8.370000 USD

107 Marketing and Lead Generation Tips to Turbocharge Your Business in 60 Days or Less

by George Johnstone Wells
Paperback
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The 6 Pillars of Business Success: Doing Business Right
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20.950000 USD

The 6 Pillars of Business Success: Doing Business Right

by Roger Doumanian
Paperback / softback
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Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches
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15.740000 USD

Make the Media Want You: An Insider's Guide to Creating Persuasive Pitches

by Lisa Brandt
Paperback / softback
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Green 2 Golden: Customer Success That Produces Real Roi
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23.050000 USD

Green 2 Golden: Customer Success That Produces Real Roi

by Jackie Golden
Paperback / softback
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The Last Thunk
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21.000000 USD

The Last Thunk

by Gerard Farrell
Paperback / softback
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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
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20.950000 USD

Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World

by Judy Ungar Franks
Paperback / softback
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Why Your Video Strategy Sucks
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13.120000 USD

Why Your Video Strategy Sucks

by Thomas J Elliott
Paperback / softback
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Book It!: How to Write and Publish Your Business Authority Book, Without Going Crazy, So That You Can Get More Speaking Gigs, Get Media Attention, Attract Better Clients, and Make More Money!
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20.950000 USD

Book It!: How to Write and Publish Your Business Authority Book, Without Going Crazy, So That You Can Get More Speaking Gigs, Get Media Attention, Attract Better Clients, and Make More Money!

by Sandi Masori
Paperback
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Sons in the Shadow: Surviving the Family Business as an Sob---Son of the Boss
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26.200000 USD

Sons in the Shadow: Surviving the Family Business as an Sob---Son of the Boss

by Jr. Roy H. Park
Paperback
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Bill Planner: Payment Record Tracker Payment Record Book, Daily Expenses Tracker, Manage Cash Going in & Out, Simple Accounting Book, Small & Compact 120 Pages Large Print 8.5 X 11
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8.390000 USD

Bill Planner: Payment Record Tracker Payment Record Book, Daily Expenses Tracker, Manage Cash Going in & Out, Simple Accounting Book, Small & Compact 120 Pages Large Print 8.5 X 11

by Hang Giftnote
Paperback
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Advertising and Promotion: Business and Economics Journal
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8.390000 USD

Advertising and Promotion: Business and Economics Journal

by Anthony R Carver
Paperback / softback
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Graph Ruled Notebook: Blank Quad Ruled, Blank Graph Paper Composition Books 120 Pages Large Print 8.5 X 11 Square Grid Paper
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8.390000 USD

Graph Ruled Notebook: Blank Quad Ruled, Blank Graph Paper Composition Books 120 Pages Large Print 8.5 X 11 Square Grid Paper

by Hang Giftnote
Paperback
Book cover image
Book of Ideas: a journal of creative direction and graphic design - volume 2: 2
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28.99 USD

Book of Ideas: a journal of creative direction and graphic design - volume 2: 2

by Radim Malinic
Paperback / softback
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Free Radio & Podcast Marketing in 30 Minutes: Fire Your Publicist and Leverage Free Radio and Podcasting to Market Your Business, Brand, or Idea
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20.990000 USD

Free Radio & Podcast Marketing in 30 Minutes: Fire Your Publicist and Leverage Free Radio and Podcasting to Market Your Business, Brand, or Idea

by Rachel Lewyn, Jim Beach
Hardback
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Free Radio & Podcast Marketing in 30 Minutes: Fire Your Publicist and Leverage Free Radio and Podcasting to Market Your Business, Brand, or Idea
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15.740000 USD

Free Radio & Podcast Marketing in 30 Minutes: Fire Your Publicist and Leverage Free Radio and Podcasting to Market Your Business, Brand, or Idea

by Rachel Lewyn, Jim Beach
Paperback
Book cover image
Grit Habits: Be a Rich Badass Success Outlier Dad! a Subtle Art of Life!
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52.500000 USD

Grit Habits: Be a Rich Badass Success Outlier Dad! a Subtle Art of Life!

by Dan Plouff
Paperback
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Easy Ams Ads
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10.500000 USD

Easy Ams Ads

by M L Humphrey
Paperback
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