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The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic ...
Branded Entertainment and Cinema: The Marketisation of Italian Film
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
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83.68 USD

Branded Entertainment and Cinema: The Marketisation of Italian Film

by Gloria Dagnino
Hardback
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Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. ...
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on Donald Miller's bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.
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18.890000 USD

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits

by Claire Diaz-Ortiz
Paperback / softback
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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned ...
The Contagious Commandments: Ten Steps to Brand Bravery
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
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20.950000 USD

The Contagious Commandments: Ten Steps to Brand Bravery

by Chris Barth, Paul Kemp-Robertson
Paperback / softback
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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical ...
Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
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204.56 USD

Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry

by Olga Mitterfellner
Hardback
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Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as ...
The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic-and innovative-workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society-it's great for business, and may transform you at a personal level, too.
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17.800000 USD

The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success

by Maria Ross
Paperback / softback
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Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to ...
Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.
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27.88 USD

Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

by Jeremy Miller
Paperback / softback
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The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story-one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get ...
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story-one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling-and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the 3 faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale.
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15.700000 USD

Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

by John Livesay
Paperback / softback
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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty ...
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
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47.200000 USD

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

by Marco Ieva, Cristina Ziliani
Paperback / softback
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In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw ...
The Purpose Advantage: How to Unlock New Ways of Doing Business
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the process.
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18.850000 USD

The Purpose Advantage: How to Unlock New Ways of Doing Business

by Jeff Fromm
Paperback / softback
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In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty ...
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.
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162.750000 USD

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

by Marco Ieva, Cristina Ziliani
Hardback
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For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the ...
Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love
For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers. It's a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.
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15.740000 USD

Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love

by Martha Bartlett Piland
Paperback / softback
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Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance. To know your material is important, but to project your enthusiasm for the subject is just as vital to engage your audience. Provides a chapter-by-chapter toolkit of performance skills that can be applied ...
Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals
Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance. To know your material is important, but to project your enthusiasm for the subject is just as vital to engage your audience. Provides a chapter-by-chapter toolkit of performance skills that can be applied immediately Shares accessible, well-researched content written in a conversational style Demonstrates insightful parallels between acting and presenting Offers presentation inspiration using contemporary schools of thought
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40.950000 USD

Projecting Enthusiasm: The Key to Dynamic Presentations for Professionals

by Robert T. Tauber
Hardback
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Scientific Advertising
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8.350000 USD

Scientific Advertising

by Claude C Hopkins
Paperback / softback
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An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores ...
Global and Multicultural Public Relations
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process--formative research, planning, implementation, evaluation, and stewardship--is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
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49.090000 USD

Global and Multicultural Public Relations

by Sarab Kochhar, Juan-Carlos Molleda
Paperback / softback
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Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram, Blogging for SEO, Twitter, and Advertising
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20.970000 USD

Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram, Blogging for SEO, Twitter, and Advertising

by Matt Golden
Paperback / softback
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I'm Already An Overworked And Underpaid Credit Counselor. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Credit Counselor
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7.300000 USD

I'm Already An Overworked And Underpaid Credit Counselor. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Credit Counselor

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Game Warden. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Game Warden
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7.300000 USD

I'm Already An Overworked And Underpaid Game Warden. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Game Warden

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Imaging Technician. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Imaging Technician
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7.300000 USD

I'm Already An Overworked And Underpaid Imaging Technician. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Imaging Technician

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Diver. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Diver
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7.300000 USD

I'm Already An Overworked And Underpaid Diver. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Diver

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Database Administrator. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Database Administrator
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7.300000 USD

I'm Already An Overworked And Underpaid Database Administrator. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Database Administrator

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Grocery Clerk. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Grocery Clerk
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7.300000 USD

I'm Already An Overworked And Underpaid Grocery Clerk. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Grocery Clerk

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Dental Assistant. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Dental Assistant
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7.300000 USD

I'm Already An Overworked And Underpaid Dental Assistant. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Dental Assistant

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Housekeeper. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Housekeeper
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7.300000 USD

I'm Already An Overworked And Underpaid Housekeeper. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Housekeeper

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Deckhand. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Deckhand
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7.300000 USD

I'm Already An Overworked And Underpaid Deckhand. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Deckhand

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Fitness Trainer. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Fitness Trainer
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7.300000 USD

I'm Already An Overworked And Underpaid Fitness Trainer. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Fitness Trainer

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Hostess. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Hostess
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7.300000 USD

I'm Already An Overworked And Underpaid Hostess. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Hostess

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Event Planner. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Event Planner
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7.300000 USD

I'm Already An Overworked And Underpaid Event Planner. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Event Planner

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Farmer. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Farmer
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7.300000 USD

I'm Already An Overworked And Underpaid Farmer. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Farmer

by Boss Novelty Books
Paperback / softback
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I'm Already An Overworked And Underpaid Funeral Director. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Funeral Director
https://magrudy-assets.storage.googleapis.com/9781692174958.jpg
7.300000 USD

I'm Already An Overworked And Underpaid Funeral Director. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Funeral Director

by Boss Novelty Books
Paperback / softback
Book cover image
I'm Already An Overworked And Underpaid Healthcare Practitioner. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Healthcare Practitioner
https://magrudy-assets.storage.googleapis.com/9781692176259.jpg
7.300000 USD

I'm Already An Overworked And Underpaid Healthcare Practitioner. So Just Let Me Drop Everything And Fix Your Shit!: Blank Lined Notebook - Appreciation Gift For Healthcare Practitioner

by Boss Novelty Books
Paperback / softback
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