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In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples, and ...
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples, and a user-friendly recipe approach, Strategic Writing is ideal for undergraduate PR writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
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81.89 USD

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

by Bonnie Poovey Short, David W Guth, Charles Marsh
Paperback
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Ogilvy on Advertising in the Digital Age
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31.500000 USD

Ogilvy on Advertising in the Digital Age

by Miles Young
Hardback
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Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on ...
Advertising and Integrated Brand Promotion
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
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255.94 USD

Advertising and Integrated Brand Promotion

by Thomas O'Guinn
Paperback
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Divining Desire: Focus Groups and the Culture of Consultation
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27.300000 USD

Divining Desire: Focus Groups and the Culture of Consultation

by Liza Featherstone
Hardback
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Advertising and Promotion
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71.65 USD

Advertising and Promotion

by Rungpaka Amy Hackley, Chris Hackley
Paperback
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Advertising and Promotion
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204.750000 USD

Advertising and Promotion

by Rungpaka Amy Hackley, Chris Hackley
Hardback
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Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a ...
Creative Aerobics: Fueling Imagination in the 21st Century
Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment. This technique has been tested, both in the classroom and the boardroom. Using this, American and Indian students have received more than 200 local, regional, national, and international awards for their creativity from prestigious competitions such as the AAF ADDY and the International Summit Awards. Advertising professionals, from copywriters to creative directors, have collected several awards such as the Cannes Lions, Clio, Ad Asia Pacific Awards, Media Spikes, One Show, and D&AD Pencils for the memorable and effective campaigns they have created for their agencies using this thought process. This book is for anyone who wants to enhance their creativity! There is no aspect of life where this crucial skill is not utilized...Get the book and get cracking!
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22.17 USD

Creative Aerobics: Fueling Imagination in the 21st Century

Paperback
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Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty
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28.340000 USD

Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

by Michael Dart
Hardback
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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51.18 USD

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

by Paul Farris, Neil T. Bendle
Paperback
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers ...
It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
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11.02 USD

It's Not How Good You are, it's How Good You Want to be: The World's Best-Selling Book by Paul Arden

by Paul Arden
Paperback
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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective ...
Hegarty on Advertising: Turning Intelligence into Magic
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers.
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32.34 USD

Hegarty on Advertising: Turning Intelligence into Magic

by John Hegarty
Hardback
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This book is dedicated to the research of the pleasure phenomenon as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure-having turned into a commodity and a means of manipulation-defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's ...
The Ultimatum of Pleasure: Behavioral Economics and Social Development
This book is dedicated to the research of the pleasure phenomenon as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure-having turned into a commodity and a means of manipulation-defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one's self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge. This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.
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68.250000 USD

The Ultimatum of Pleasure: Behavioral Economics and Social Development

by Arsen Dallakyan, Karlen Dallakyan
Hardback
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Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes
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30.70 USD

Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes

by Bryan Todd, Mike Rhodes, Perry Marshall
Paperback / softback
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David Ogilvy is well-known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gave valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. However, the book is now 30 years old and much has changed in ...
Ogilvy on Advertising in the Digital Age
David Ogilvy is well-known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gave valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. However, the book is now 30 years old and much has changed in the advertising industry. Written by out-going CEO Miles Young, Ogilvy on Advertising in the Digital Age examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan, to the importance of branding and creating content for viewers to interact with. Enriched with examples from previous Ogilvy & Mather campaigns for international brands such as Coca-Cola, Louis Vuitton, IBM and American Express, plus anecdotes from Young's own career, this book reveals the secrets of successful advertising in the twenty-first century.
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47.25 USD

Ogilvy on Advertising in the Digital Age

by Miles Young
Hardback
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Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated ...
Dynamics of International Advertising: Theoretical and Practical Perspectives
Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well. Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.
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68.25 USD

Dynamics of International Advertising: Theoretical and Practical Perspectives

by Barbara Mueller
Paperback
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Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you ...
Advertising, Promotions and Other Aspects of Integrated Marketing Communication
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap(R) Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
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255.94 USD

Advertising, Promotions and Other Aspects of Integrated Marketing Communication

by J. Craig Andrews
Hardback
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Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life. * Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age ...
Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life
Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life. * Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52-80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future * Explains how the unique core values and passion points of baby boomers fuel their consumer behavior * Offers a unique, intelligent, and forward-thinking cultural analysis * Outlines many ways readers can capitalize on the information presented and act on real business opportunities
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38.850000 USD

Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

by Lawrence R Samuel
Hardback
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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving ...
World Media Ethics: Cases and Commentary
Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protestWritten by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital mediaEnd-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives
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73.450000 USD

World Media Ethics: Cases and Commentary

by P. Mark Fackler, Robert S. Fortner
Paperback
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Ogilvy on Advertising
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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25.58 USD

Ogilvy on Advertising

by David Ogilvy
Paperback
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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we ...
Advertising: What Everyone Needs to Know
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
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17.800000 USD

Advertising: What Everyone Needs to Know

by Mara Einstein
Paperback
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Recapture an innocent era of boundless commercial creativity in a beautifully illustrated tome featuring some of the greatest toys NEVER made (but wouldn't your world have been a better place if they had been?). Toybox Time Machine is also a tribute to the unbridled imaginations and madcap design and illustrative ...
Toybox Time Machine
Recapture an innocent era of boundless commercial creativity in a beautifully illustrated tome featuring some of the greatest toys NEVER made (but wouldn't your world have been a better place if they had been?). Toybox Time Machine is also a tribute to the unbridled imaginations and madcap design and illustrative skills of the toy creators who drew inspiration from the robots, movie monsters, comic books and military men that kids adored, as well as the limitless possibilities of the space age. Showcased in catalogs, comics, trading cards, drug store and department store displays, somehow these geniuses knew what we wanted before we did. Marty Baumann has drawn inspiration from these incredible creators and extrapolated on those outlandish and appealing ideas, developing and illustrating an amazing array of fictional toys that reflect that optimistic era.
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46.05 USD

Toybox Time Machine

by Marty Baumann
Hardback
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The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC ...
The People Business: How Ten Leaders Drive Engagement Through Internal Communications
The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.
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51.18 USD

The People Business: How Ten Leaders Drive Engagement Through Internal Communications

by Imogen Osborne, Annabel Dunstan
Paperback
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Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent ...
Practical Modern JavaScript: Building a Nonstop Content Marketing Machine
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
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36.740000 USD

Practical Modern JavaScript: Building a Nonstop Content Marketing Machine

by Laura Busche
Paperback
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 ...
The 22 Immutable Laws of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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17.85 USD

The 22 Immutable Laws of Marketing

by Jack Trout, Al Ries
Paperback
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What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady ...
The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and squeeze pages guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
23.090000 USD

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

by Robert W Bly
Paperback
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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity ...
Strategic Marketing for High Technology Products: An Integrated Approach
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
196.22 USD

Strategic Marketing for High Technology Products: An Integrated Approach

by Thomas Fotiadis
Hardback
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From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. Readers receive a full tutorial on pre-production and production essentials from developing video ideas that ...
Ultimate Guide to Youtube for Business
From video production to promotion, the experts of Entrepreneur Media and writer Jason R. Rich detail how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. Readers receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, gaining tips from well-known YouTubers on how to produce quality spots without breaking the bank. After covering the basics, Rich, joined by YouTube savvy entrepreneurs, reveal how small business owners can drive viewers to contact their business. Readers learn: Strategies that make it easy for people to find their videos on YouTube How to promote their YouTube videos using Facebook, Twitter, Google+, and other social sites Methods for boosting a video's views using blogs, websites and other online resources How to start a successful YouTube channel How to make a video go viral What it takes to become a YouTube Personality that viewers want to listen to
23.090000 USD

Ultimate Guide to Youtube for Business

by Inc The Staff of Entrepreneur Media
Paperback / softback
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With ...
The Choice Factory: 25 behavioural biases that influence what we buy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
25.58 USD

The Choice Factory: 25 behavioural biases that influence what we buy

by Richard Shotton
Paperback
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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written  "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ...
Confessions of an Advertising Man
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written   "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy   David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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22.17 USD

Confessions of an Advertising Man

by David Ogilvy
Paperback
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Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success.The brands are voted for by marketing experts, business professionals and thousands ...
Superbrands Annual: 2017
Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It explores how these brands have succeeded in reaching the top and pays tribute to their success.The brands are voted for by marketing experts, business professionals and thousands of British consumers. There are two separate surveys: Consumer Superbrands (the UK's strongest B2C brands) and Business Superbrands (the UK's strongest B2B brands).This book also offers an opportunity to gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
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102.38 USD

Superbrands Annual: 2017

by Superbrands UK Ltd.
Hardback
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