LAAB #4: THIS WAS YOUR LIFE!
1. KEY SELLING POINTS: * LAAB MAGAZINE enlists a diverse cast of artists, authors, cartoonists and illustrators to unpack the ideologies behind popular entertainment, visual culture and aesthetics. Using a combination of essays, comics, interviews, articles and illustrations, the magazine explores the power of images and narratives in a massive 16x21 broadsheet newspaper . * Astonishing cast of well-known and rising contributing writers and artists including Ben Passmore, Sarah Jaffe, Emily Carroll, Richie Pope, Scott Campbell and many more. * Features an interview with John Carpenter, perhaps the most beloved horror filmmaker of all time. * Currently nominated (for our previous issue) for an Eisner Award for Best Comics Journalism in 2019. 2. The competition: What is the competition and how does this book overcome it? * Frankly, in terms of format, theme and approach, there really is not any clear comparative competition that I'm aware of. Our readership may also be interested in publications like The Paris Review, Jacobin and Current Affairs, but our focus on art and production sets us very much outside the tradition of those magazines. Here are some sales hooks: * PRODUCTION VALUES: Though newsprint is often seen as a disposable medium, we push back against that with beautiful printing and have 50# bright white paper stock. Every issue comes in its own custom printed cardboard envelope box appropriate for shelving. * HUGE FORMAT: At 16x21 , our pages double an oversized posters fit for framing or pasting up. When you buy LAAB, you're not just buying the content, you're buying a phyiscal artifact. * CONTRIBUTORS: We have many contributors with large followings of their own in the five and six figures. We hope to leverage their individual audiences to create sales for LAAB. 3. News tie-in/current relevance: Indicate whether the book is a companion to or complements a recent news story, social trend, upcoming movie, sporting event, or a best- selling title. Why is this book relevant now? * Leverage to growing interest in diverse books -- LAAB has a huge cast of contributors from across the spectrum of race, gender, class, religion and sexuality, but it also tackles the idea of diversity head-on, asking what it means, how it can be achieved, and what its pitfalls are. 4. Notable author, series, illustrator, other contributor, or blurber: Describe how a book or author is notable. List any relevant book or author/contributor awards. If there are several notable contributors, name them. List relevant sales figures and titles, or copies sold in the series (must be over than 20,000 copies sold). Point out if the book/author has already received early notable endorsements from name authors or experts or booksellers. Note if the author has been interviewed or reviewed in major US publications or national broadcast or online outlets and list any media connections the author may have. * * Creator and editor Ronald Wimberly has a committed and growing fan base, has been interviewed on NPR, CNN and NBC, and has a film property currently under production with Legendary Pictures (PRINCE OF CATS, starring Lakeith Stanfield). * Sarah Jaffe is one of the most popular leftist journalists working today. * LAAB is currently nominated for an Eisner Award for Best Comics Journalism. * Featured interview with John Carpenter, the master of horror and the supernatural, one of the most beloved filmmakers of all time. 5. New editions: What percentage is new material?* Has a new chapter, an introduction, or a foreword been added? If the previous edition(s) has sold over 20,000 copies combined, include sales figures here. * The book is approximately 85% new material. Two essays have been licensed from elsewhere. 6. Notable elements: Outline how the packaging or specific content is a selling point (photos, a resource section, unusual shape or size, type of recipes). * The art newspaper format is novel and interesting, and gives our contributors an opportunity to explore an enormous page space that's rarely afforded in publishing. 7. Other fields in the tipsheet: * Market: the market for this is anyone interested in the intersection of art and politics. The success of podcasts and shows like Struggle Session, Current Affairs and Chapo Trap House indicates that this may be an underserved audience in the medium of print and publishing.