Understanding New Media

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New media are everywhere, yet with so many technological developments and theoretical perspectives understanding them has never been more difficult. This textbook explains the key concepts and approaches to the impact of new media on the economy, society, identity, politics, friendship, citizenship and everyday life. Putting the student first, this book:Engages the reader with integrated, up-to-date case studiesBrings it all together with chapter summary chartsChallenges students to apply concepts with e-tivitiesProvides key further online readings at www.sagepub.co.uk/siapera