Tourism Management 3rd Edition teaches the principles of business management and serves as an introduction to the tourist industry. Building on the user-friendly and educational foundation of the previous edition, this is enhanced by key features such as discussion questions and recommended readings that make learning easier. Conventional ideas about tourism and tourism management are presented along side alternative ideas on each topic. Students are challenged to think through issues for themselves while developing a self-reliant attitude, which can be related back to the wider world of tourism. Part one is an introduction to the tourism industry and to the principles of management at a level suitable for first year undergraduates, providing the foundation for part two. This section is about the application of business management principles to businesses in the tourism industry. There are detailed case studies of real life tourism businesses from which students will learn lessons in practical management. The book can be used in tourism courses or as a supplementary text for Business Management courses. It includes discussion questions at the end of each chapter.