School administrators, civic leaders, and concerned citizens who want to organize a citizens advocacy group to support a school bond initiative will find step-by-step help in this comprehensive guide. This indispensable resource covers all aspects of the campaign from what to do before you organize the committee through election day and after the votes are counted. While the book focuses on the campaign process and organization, it devotes equal time to the message. Included are a campaign calendar, sample letters to the editor and other publicity materials for newspaper, radio, and TV promotions and campaign literature. Useful and creative ideas include suggestions for maximizing community surveys, handling the opposition, conducting a canvas, and using the Internet and a web site to get the message out.