A watchdog, a genuine fourth estate working in the service of a free and liberal democracy, diverse and discursive: this is what we expect of the media. This is how most of the media present themselves: altruistic, serving the interests of res publica and public opinion and promoting democratic discourse. And this is how most Swiss people see their media. Yet, does the shining image correspond to reality? Or are the much-praised journalistic Elysium of Switzerland and the diversity and quality of the Swiss media tarnished? And to what extent is freedom of the media guaranteed? This research into the mass media of Switzerland highlights the current threats to the freedom of the media and identifies the scissors of censorship. It scrutinizes the power of advertising, the battle for market share, the infiltration of PR agencies into editorial offices, the quality of journalistic training, self-censorship and infotainment as the supreme credo. The findings show that freedom of the media in Switzerland is severely jeopardised.