Nine Emotions of Indian Cinema Hoardings, The

The Erotic. The Valorous. The Furious. The Terror-stricken. The Pathetic. The Comic. The Disgusting. The Marvellous. The Peaceful. According to the second century Indian theory of aesthetics, the Natyashastra, there is a spectrum of nine emotions that the superior work of art should evoke and represent. This book picks each of the emotions apart, and explodes them into their modern context: Indian cinema billboards, or hoardings, as they are popularly known. A team of hoardings artists from Chennai's vibrant Kollywood movie industry have created monumental paintings expressing each of the nine emotions in their own inimitable style. For the initiated, insightful essays illuminate this fascinating intersection of culture, commerce and politics. To watch a video of this title visit