Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism and Technology

Hardback
Learn to meet the needs of the new consumer-driven marketplace better. Strategies for the New Health Care Marketplace , written by a team of acclaimed experts, examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.