IIMA-Strategies for Growth: Help Your Business Move Up The Ladder

Paperback
About the Book : - Every organization small or large, managed professionally or by a family wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the Management and marketing challenges they face along the way. Amply illustrated with business Experiences from the Indian context such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP this book tells you all you need to know to make the best decision for your company. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading. About the Author : - Professor Atanu Ghosh is a visiting professor in Business Policy area, IIMA and Professor at the School of Management, IIT Bombay. He teaches and researches in the areas of Strategy and Leadership and Marketing. He has senior level corporate experience of more than eighteen years and has worked with many organizations in India and abroad as well as on many consultancy assignments. He is currently the Dean (Alumni & External Relationships) of IIM Ahmedabad.