Star Power [2 volumes]: The Impact of Branded Celebrity

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Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. * Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star * Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand * Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt