KEY SELLING POINTS 1. UNIQUE: The first-ever collection of Selwyn Pullan's photographs for the trade market. He was the go-to photographer for all the ground-breaking West Coast Modernist architects, including Ron Thom, B.C. Binning, Arthur Erickson. 2. HISTORICALLY SIGNIFICANT: The book contains the only existing images of many iconic buildings now destroyed, e.g., Arthur Erickson's Graham Residence (demolished in 2007). 3. POPULAR: With the popularity of Mad Men and other retro TV shows and films, mid-century modernism is back with a vengeance. People will enjoy seeing the real thing as recorded by Selwyn Pullan in its heyday.