Secrets of Electronic Commerce: A Guide for Small and Medium-Sized Exporters

Paperback / softback
This handbook provides an introduction to electronic commerce. It covers a variety of topics including: developing e-commerce strategies; online market research; online marketing; online communication techniques; legal issues; security and encryption; financial issues; taxes and regulations; online procurement; characteristics of successful web sites; technical issues and policy and country specific issues. It also provides a comprehensive listing of selected publications, journals, web sites, software programmes and databases currently available.