In Matt's first book How To Be Lucky about his life coming from a homeless teen to successful entrepreneur he described his ability to create businesses and money making projects from little or nothing. Since then many people have asked Matt for more advice on how they can do the same. Matt has used his down to earth and straightforward approach to create this series of business guides that anyone can use to start businesses and money making ventures in the same way he does. In this third book he looks at how to reach new customers, communicating your message and reaching a wide audience, selling more to existing customers and using sales techniques to sell your ideas to investors and suppliers. Sales and marketing advice that actually works. Strategies that bring in more clients and more money.