Redesigning the Firm

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The world in which firms compete is now global, increasingly dominated by technology, and rapidly changing. Old organization structures are too inflexible and static to permit firms to remain competitive. In this new book, experts from a major business school, the Wharton School at the University of Pennsylvania, explore a range of organizational models that managers can employ to meet the particular needs of their markets. Each chapter offers solutions that are broad-based rather than narrowly focused, and any academic terminology has been removed to make the text easily accessible to managers.