Quick Win Marketing: Answers to Your Top 100 Marketing Questions

This book is designed so that you can dip in and out seeking answers to your top marketing questions, as they arise, in four key sections: marketing essentials; launching new services/products; growing your business; and, revitalising your business. All questions and answers are also cross-indexed over the following headings: Management, Branding, Research, Innovation, Pricing, Promotion, Sales and Online.