New Exhibition Design: Tokyo Motor Show and Ceatec Japan

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The Toyko Motor Show is arguably the biggest event in the motoring enthusiast's calendar. The show is a comprehensive look at the world of motoring that includes innovative exhibits in the passenger cars, commercial vehicles, motorcycles, commercial vehicle bodies, parts, and machinery and tools categories. The 40th show that is discussed in this book was distinctive in that it was the first format change in 10 years, and as a new-style comprehensive show attracted 246 exhibitors from 11 countries. It recorded 77 World Premiere exhibits, among the highest number of any show in the world. A total of 1,425,800 people visited the show, again ranking it among the best-attended motor shows in the world and comparable to the Paris International Motor Show in 2006 (1,431,883 visitors). This book details the various exhibits and booths from world renowned motoring companies such as Honda, Suzuki, Nissan and Lexus as well as smaller independent companies.