Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

Sold by Ingram

This product may not be approved for your region.
Paperback
  • Free Shipping

    On orders of AED 100 or more. Standard delivery within 5-15 days.
  • Free Reserve & Collect

    Reserve & Collect from Magrudy's or partner stores accross the UAE.
  • Cash On Delivery

    Pay when your order arrives.
  • Free returns

    See more about our return policy.
Fun and easy to read, this marketing and promotion guide offers you the big picture of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing. * Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library * Covers conventional marketing strategies such as print and broadcast media along with new social media venues * Includes a guide to marketing plans and content calendars * Offers chapter-by-chapter Moxie Tips and Tricks to help you get started and succeed in marketing your library * Presents ways to bolster your creativity toolkit when the ideas just won't come