The concept for MAN WITH A PRAM was born (excuse the pun) from the authors' observations that most men were not interested in the current pregnancy literature on the market. Added to this was the observation that many a pregnant partner seemed to be frustrated by this perceived lack of interest in pregnancy literature. Essentially, the current pregnancy literature isn't interesting for men because it's aimed at women, it's all a bit peaches and cream, a bit preachy, over-serious and well...Boring! Let's face it, most men would rather walk over broken glass (or watch sport) than read a book punctuated with fog lensed pictures of smiling pregnant women with chapters entitled 'How You're Feeling'. The authors reasoned that for a pregnancy book to appeal to men it needed to state the facts of pregnancy issues while couching them in humour, science, statistics, trivia and male orientated advice: basically things that men like to read about.