During recent years, there has been a growing awareness that a better understanding of human activities and the behavioural components of environmental problems is needed. This volume brings together psychologists, philosophers, sociologists, historians of technology and economics, and management experts to identify and examine the rules and motives that govern the environmental behaviour of individuals, households, organizations and society as a whole. Illustrated with case studies from Scandinavia, it shows how behaviours with negative or positive environmental effects are often performed without such consequences in mind. The book discusses how change towards positive environmental behaviour often conflicts with deep-rooted habits as well as exploring the importance for environmental practice of different everyday contexts. By presenting this multi-disciplinary analysis, the volume provides a comprehensive understanding of how behavioural change in relation to the environment can come about and how this can be integrated in the political framework.