Successful survey research depends on public cooperation. This training video for interviewers demonstrates how to gain people's cooperation and shows how to develop the skills and techniques for successful interviewing. This training video from a leading social research institute - the National Centre for Social Research (formerly Social and Community Planning Research) features four experienced interviewers at work, demonstrating their various strategies on the doorstep, and showing what they do when people are `too busy' or `not interested'. Bullet-point screens summarise the main issues, and an accompanying 28-page manual provides the trainer with additional material and commentary with which to generate discussion. How to Improve Survey Response Rates will prove to be an invaluable educational resource for professional and trainee interviewers carrying out social research, market research and public opinion polls.