Europe after 1992: a Zero Sum Game

As competition intensifies in a frontier-free Europe, products and services will become more customized with emphasis on high added value. As a result, know-how and work skills will become the critical success factors, and there will be winners and losers in the race to recruit the best people. Firms who fail to develop the requisite know-how and skills will suffer in a zero-sum game where the winners will emerge, but only at the expense of losers. Setting the question of business know-how and training challenges in post-Maastricht context, this revised edition also questions many pre-conceptions in areas as diverse as demography, new technology, organizational structure, in-company training and educational curriculum. Finally, the author looks beyond 1992, and suggests a vision that enhances European competitiveness as Europe approaches the know-how century .