Engulfed: The Death of Paramount Pictures and the Birth of Corporate Hollywood

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Hardback
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Paramount Pictures was one of the Big Five studios in Hollywood's Golden Age, but Gulf & Western's takeover signalled the end of an era, heralding the arrival of corporate business. Based on new sources, this book reconstructs the battle from which Paramount emerged as a mere corporate entity. It traces Paramount's devolution from free-standing studio to subsidiary - first of Gulf + Western, then Paramount Communications, and currently Viacom-CBS. The author portrays the new Paramount as a paradigm of today's Hollywood, where the only real art is the art of the deal. Former merchandising executives find themselves in charge of production, on the assumption that anyone who can sell a movie can make one. CEOs exist in disgrace from one studio only to emerge in triumph at another. Corporate raiders vie for power and control through the buying and selling of film libraries, studio property, television stations, book publishers and more.