How do you find out if your company needs an ecommerce strategy' How do you find out what strategy you need' How do know which software to buy' How do you assess your company's strategy. How do you beat your competitor' Easy. You buy this book! Those new to ecommerce are coming to it from many different backgrounds. Managers need to understand technical concepts, and IT professionals need to understand the modern business market. It is a complete melting pot in which everything is new and there are very few guidelines. This book looks at existing companies and shows which are the key aspects of their success/failure. It is aimed at both technical and non-technical readers, and demonstrates how the world of ecommerce can benefit both individuals and organisations.