Design without Fashion: Works by Theodore Waddell, Architect

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This lavishly illustrated volume documents the entire works of one of the Americas foremost industrial designers. A design philosophy contains the risk of falling into an aesthetic pattern. I am suspicious of fashion. Fashion is by nature trendy. When used to package a product, the products life becomes the fashions life. Industrial design differs from an artists or artisans output, in that all the pieces are identical, without individual personality. The challenge shifts from creating a single piece of great art, to designing an object whose personality seems totally natural when seen thousands of times. (Theodore Waddell)