Modern Cretans feel the urge to share their secrets of life with the world. Besides their history and culture, they are also willing to share with people their prized cultural heritage known as Cretan Diet. Cretans would like to let the world know of a gigantic effort taking place on the island to preserve traditional values and nutritional customs, in spite of the influx of promotional activities favouring foreign nutritional habits, mainly that of fast food. Cretan producers and local processing, packaging, and marketing companies warrant that all Cretan products are pure, without chemical substances or other preservatives and additives. Cretan products, being part of a centuries old tradition, are treated with the same respect as that afforded to them by our ancestors.