Crash Course in Marketing for Libraries

Series: Crash Course

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Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. * Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process * Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign * Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials * Describes ways to gather information about the community and identifies factors that affect library use